Kanyarat Onsri
Bang Yai District
Summary
A results-driven and business-savvy professional with 21 years of progressive experience in international transport and logistics. Adept at leveraging a deep understanding of the industry to deliver strategic solutions and drive operational success. Proven expertise in customer relationship management, portfolio management, and negotiations, coupled with strong leadership skills.
Overview
20
20
years of professional experience
Work History
Sales and Operation Manager
Kiattana Transport Public Company Limited
08.2023 - Current
- Set up and Led the establishment and growth of the freight forwarder team while overseeing the seamless integration of end-to-end logistics solutions, significantly expanding the Kiattana Transport brand into a nationwide freight forwarding network
- Led the strategic planning and operational setup of freight forwarding services, including sea freight, air freight, overland transport, customs brokerage, warehousing, rail freight, and Importer/Exporter of Record (IOR/EOR) services
- Built and scaled a high-performing team of six professionals (direct: 4, indirect: 2), fostering a results-driven culture that accelerated business expansion
- Led sales initiatives that achieved 100% year-to-date (YTD) revenue growth, securing key tenders and increasing trade lane revenue by THB 15 million in 2024
- Sourced and established key partnerships with carriers and suppliers, optimizing logistics efficiency and driving revenue performance
- Engaged with two global logistics networks, expanding international transport capabilities, with a focus on end to end solutions and the dangerous goods logistics as a core service offering
- Developed and implemented Standard Operating Procedures (SOPs), ensuring seamless execution of freight forwarding operations and long-term strategic growth
- Managed and mentored a team of professionals, ensuring operational efficiency, sales target achievement, and strong client relationship management
- Oversaw budgeting, forecasting, and financial performance tracking, ensuring sustainable profitability for the startup
- Led and managed a team of sales representatives, setting individual sales targets, KPIs, and performance improvement strategies
- Strengthened relationships with key clients and global partners, driving long-term business growth and competitive positioning
- Spearheaded the expansion of Kiattana Transport PLC's service offerings, enhancing its portfolio in Out of Gauge (OOG) Cargo, Chemical ISO Tank Transport, warehousing, cross-border trucking, railway transport, and import/export solutions
Business Development Manager - Country Representative PSA Thailand Pte. Ltd.
PSA International Pte Ltd
01.2021 - 06.2023
- Set up the representative office in Thailand to providing logistics solution services
- Researched information on the economy and market as well as identified potential customers, suppliers, partners in logistics and supply chain
- Provided advice for potential investment opportunities including development of business case for investments in logistics and supply chain related business or infrastructure
- Spearheaded in Thailand office to engage logistics company in term of joint venture, as a result, the company had signed contracts with one of leading logistics provider signed NDA and develop business together
- As a provider to create logistic solution for BCO (Beneficial Cargo Owner) to develop each trade for PSA
- Leads the financial SEA team to set up billing in term of representative office
- Awarded one year contract of the cold chain business (2022-2023), Thai BCO in Agricultural products
- YTD gross profit growth from 0 to 600,000 Baht on a monthly basis
Sales Manager - Kerry Siam Seaport Co., Ltd.
Kerry Logistics Co., Ltd.
01.2020 - 12.2020
- Led a commercial team of four staff members in the terminal business
- Conducted high-level discussions with top leaders in the shipping industry to retain and develop relationships to gain more market share in seaport business
- Lead initiatives to maximize profit and utilization of company facilities
- Initiated and spearheaded the Container Freight Station (CFS) project to diversify business and acquire new customers
- The project prospects to generate an annual revenue of 10 million THB (USD 330k) in 2020
- Up to the present, 2 new customers have been acquired, brought in an additional 2 million THB
- Led and managed commercial and IT teams to develop mobile application which enables self-service for customers to request any inquiry or checking status of port
- The project prospects to reduce the time consuming for customers and lean internal process by using technology
- The project prospects to reduce 20% annualized operating costs by the end of 2020
- Conducted a project to maximize capability of the existing internal haulage and return to income
- The project prospects to increase 30% of annualized revenue
- Up to now, 5 new contracts were signed, brought 10 million THB
Field Sales
Kuehne + Nagel Limited
03.2019 - 12.2019
- Led a sales team in Europe trade to succeed in cold calls, face to face sales visits and company exhibition
- Managed and developed a portfolio of corporate, regional, and cross-trade accounts
- Had a strong understanding of multiple logistics products i.e
- Company eplatform, sea freight, air freight, transportation insurance, and cross border inland transport
- Spearheaded in launching company e-platforms and achieved 60% of target groups in three months
- This new platform allows customers to quote for the initial rate, check the status of the shipment, etc
- By themselves, and improves 40% of productivity in daily inquiry processes
- Led all sales executives in offering transportation insurance for air freight, sea freight, and trucking transportation
- This project prospects to generate a 10% increase in gross revenue
- Led team to gain new business in Europe trade, gaining 8 new customers to the company, accounted for the volume increase of 120 TEUs (Twenty-Equivalent Unit)
- Expanded cross border business to Laos, Cambodia, Myanmar, Vietnam, Malaysia, and China, gained 3 new customers with built revenues 2 million in 5 months in 2019
- Presented e-trucking platform to customers and all e-platform by KN at TILOG 2019 at Impact Arena with the achievement of new member signed on 30% increased
Senior Sales Executive
APL Agencies Thailand
01.2014 - 07.2018
- Managed and developed a portfolio of corporate, regional, and cross-trade accounts
- Had strong relationship and understanding in multiple industries, especially automobile, agricultural products, building materials and international NVOCCs
- Also served as a team leader in directing and supervising all inbound trade lanes and managing activities thereof, i.e., trade analysis and budget management
- Initiated additional local surcharges protocol for special requirements that are used as a leveraging and bargaining tool
- The result of this project is shown as incremental revenue and as the less costs of operations
- Led team to win new business in new trade lane, Hawaii, Guam resulted in 200 FEUs (Forty-Equivalent Unit) increased gained market sharing 60% as new service's carrier and $790,000 increase in revenue for new service in 2017
- Won new businesses; new NVOCC customers, agricultural products, medical products, garments, and raw materials and reactivated existing customers and trade lanes resulted in 350% increased volume and $19 million increased in revenue
Inside Sales Representative
APL Agencies Thailand
07.2010 - 12.2013
- Promoted from a Sales-coordinator position to handle own portfolio of various accounts
- Managed existing, inactive, and new customers to achieve sales goals
- Built and maintained the relationship with accounts
- Had experiences in bidding process with the leading companies from various industries, such as automotive and FMCG
- Had an opportunity to manage inbound trade lane from Europe and USA
- Won the new business from one of the largest automotive companies - the contract is accounted for 1,000 FEUS (Forty Equivalent Unit) including all over shipments in SEA both importing and exporting with gained in revenue more than $30k million
- Initiated and lead a matrix team to handle the specific or special requirements from VIP customers to increase the service level
- The result is that APL got an award from the customers and ranked as the first carrier in terms of service integrity
Sales Support in Business Development
Mitsui O.S.K. Lines (Thailand) - MOL Consolidation Service (Thailand) Division
01.2007 - 06.2010
- Conducted of top ten key accounts, provided the best solutions and problem solving which concerned their shipments and provided the best solution of the consolidation to their shipments
- Won the new business in sporting goods industry, driving new business through key accounts and establishing strategic partnerships
- Cross-Functional coordinated with regional team in Singapore, Hong Kong to combined expertise in strategic planning
Customer Service Supervisor
Mitsui O.S.K. Lines (Thailand)
01.2005 - 06.2007
- Led the team of 3 to execute the activities; arranged customer-service tasks, provided, and issued the invoice and related documents, and handled customers' requests
- Also had experience in managing consolidated cargo and project cargo
- Initiated and led the project with IT team to uniform the template and program for creating documents, i.e., bill of lading
- Manual work had been reduced
- Productivity had been 300% increased
- The program was used firm wide
- Set-up and created flowcharts and procedures of customer service processes in accordance with the standard operation procedure
Education
Bachelor's Degree - International Business Administration
The University of the Thai Chamber of Commerce
01.2004
Skills
- Pipeline management
- Problem solving
- Logistics intermodal management
- Sales process optimization
Additional Information
Vice Chairman of Employee's welfare committee, APL (08/01/10 - 03/31/18), Winner, APL, 'Toyota Carrier of the Year' 2013 Awards to recognize outstanding transportation service providers., Enterprise Visibility for Sales, Kuehne+Nagel (04/01/19), Sales Efficiency Effectiveness Development, Kuehne+Nagel (01/01/19), Intermodal Forwarding; seafreight, airfreight, land transportation, Kuehne+Nagel (03/01/19), ASPAC Leadership Program, PSA International PTE. LTD. (08/01/22)
Languages
English
Upper intermediate (B2)
Chinese (Mandarin)
Beginner (A1)
Timeline
Sales and Operation Manager
Kiattana Transport Public Company Limited
08.2023 - Current
Business Development Manager - Country Representative PSA Thailand Pte. Ltd.
PSA International Pte Ltd
01.2021 - 06.2023
Sales Manager - Kerry Siam Seaport Co., Ltd.
Kerry Logistics Co., Ltd.
01.2020 - 12.2020
Field Sales
Kuehne + Nagel Limited
03.2019 - 12.2019
Senior Sales Executive
APL Agencies Thailand
01.2014 - 07.2018
Inside Sales Representative
APL Agencies Thailand
07.2010 - 12.2013
Sales Support in Business Development
Mitsui O.S.K. Lines (Thailand) - MOL Consolidation Service (Thailand) Division
01.2007 - 06.2010
Customer Service Supervisor
Mitsui O.S.K. Lines (Thailand)
01.2005 - 06.2007
Bachelor's Degree - International Business Administration
The University of the Thai Chamber of Commerce
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