Kanokwan Ditpudee
Marketing Manager
Chatuchak
Summary
Experienced Marketing & Product Specialist – Over 15 years in marketing, product management, and customer relationship management. Expert in Digital Marketing & Brand Awareness – Skilled in content creation, social media management, SEO, Google Ads, and marketing communication. Proven Track Record in Exhibition & Event Management – Successfully planned and executed large-scale exhibitions, trade shows, and promotional events. Strong Marketing Strategy & Communication Skills – Developed and implemented high-impact marketing campaigns to enhance brand positioning. Product Management & Sales Support – Experienced in analyzing industry trends, training sales teams, and educating customers about products. Customer & Partner Relationship Management – Built and maintained strong relationships with customers, business partners, and stakeholders. Results-Oriented & Data-Driven – Focused on optimizing marketing performance, improving customer engagement, and driving business growth.
Overview
24
24
years of professional experience
2021
2021
years of post-secondary education
2
2
Languages
Work History
Products & Marketing Manager
Thermal Mechanics Co., Ltd
01.2015 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Created & Managed content creation across various platforms, including social media
- Experience in managing and growing brand presence on platforms such as Facebook, YouTube, Instagram, TikTok
- Understanding of keyword research, SEO, and paid advertising strategies (Google Ads, Facebook Ads)
- Proficiency in Google Analytics, Facebook Business Manager, and other data tracking tools
- Develop and implement marketing communication plans aligned with business goals
- Create the marketing content, including brochures, website copy, social media posts and other marketing materials
- Collaborate with graphic designers and copywriters
- Develop exhibition concepts and objectives based on company goals
- Create project timelines, budgets, and resource allocation plans
- Oversee the design and layout of exhibition booths and spaces
- Work with designers, vendors, and contractors to ensure high-quality setup
- Manage event logistics, including transportation, equipment, and setup schedules
- Negotiate contracts with suppliers, vendors, and venue providers
- Monitor and control the exhibition budget to ensure cost efficiency
- Analyze event performance and prepare post-event reports
- Ability to educate customers and internal teams about the product
- Ability to analyze industry trends, customer needs, and competitor offerings
- Working closely with sales teams to provide product demonstrations and technical support
- Conducting training sessions for internal teams, partners, and customers
Customer Relationship Manager (True Black Card)
True Corporation PCL
06.2014 - 12.2014
- Created customer support strategies to increase customer retention.
- Made customers aware of current and new programs and services.
- Enhanced customer satisfaction by addressing and resolving customer queries, concerns, and complaints in a timely manner.
- Managed customer relations on ongoing basis to maximize customer retention.
- Collaborated with marketing teams to create targeted campaigns aimed at increasing brand awareness among existing customers.
Customer Relationship Manager
GMM Z Trading Co., Ltd (GMM Grammy PCL)
01.2012 - 06.2014
- Developed and implemented marketing communication strategies to improve customer engagement
- Created and executed customer campaigns for new customer acquisition and retention strategies
- Led tele sales strategies to generate new sales channels and maximize revenue
- Managed customer complaints and feedback to enhance service quality and satisfaction
Partner Relationship Manager
GMM Z Trading Co., Ltd (GMM Grammy PCL)
01.2011 - 12.2012
- Managed modern trade channels, including Tesco Lotus and Jay Mart, to expand market reach
- Developed marketing campaigns and event promotions to drive brand visibility and sales growth
- Organized branding and sales events, overseeing communication and branding execution
- Built and maintained strong relationships with business partners to support marketing initiatives
Assistant Manager – International Business Marketing
Total Access Communication PLC (dtac)
01.2008 - 12.2011
- Developed marketing strategies for foreign gateway and front-end sales channels
- Managed partnership relations and expanded international marketing channels
- Designed and executed international call and roaming marketing campaigns
- Organized sales and branding events, ensuring seamless execution from planning to launch
Senior Retention Customer Services
Total Access Communication PLC (dtac)
01.2006 - 12.2008
- Trained and motivated new customer service staff to align with company targets
- Managed high-end customer needs and retention strategies to prevent service cancellations
- Implemented customer service improvements based on feedback and insights
Customer Service Officer
Total Access Communication PLC (dtac)
01.2001 - 12.2006
- Assisted walk-in customers with questions and orders.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Maintained a high level of product knowledge to effectively assist customers with accurate information and recommendations.
- Enhanced customer satisfaction by efficiently addressing and resolving their inquiries and concerns.
Education
Mini MBA - Digital Marketing Management
College of Management of Mahidol University
Bachelor of Arts - Humanities (English Major, Marketing Minor)
The University of the Thai Chamber of Commerce
Proactive CRM & CEM Training Course - undefined
Total Access Communication PLC (dtac)
Partnership Management Course - undefined
Total Access Communication PLC (dtac)
Skills
- Digital Marketing & Social Media Management
- Content creation & development
- Social Media Strategy Development
- Google Ads Management
- Social Media Advertising
- Data Analysis Using Google Analytics
- Strategic Marketing Communication
- Brand awareness
- Campaign Development
- Brochure Design & Development
- Website Content Development
- Social media posts
- Exhibition & Event Management
- Planning and executing exhibitions
- Supplier Coordination
- Budgeting
- Logistics
- Post-event analysis
- Product Development Management
- Market analysis
- Customer education
- Product demonstrations
- Sales Team Training
- Customer Relationship Management
- Customer engagement strategies
- Employee Retention Initiatives
- Modern trade partnerships
- Sales channel expansion
- International Business & Marketing Strategy
- Managing international markets
- Strategic Partnerships
- Brand Development
- Front-end sales channels
- Team Leadership
- Employee Training
- Team Motivation
- Strategic Marketing & Brand Management
- Event Marketing & Promotions
- Market Research & Competitive Analysis
- Sales & Customer Training
- Trade Marketing & Partner Relations
- Customer Relationship Management (CRM)
- Customer Retention & Engagement Strategies
- Project & Team Management
- Campaign Planning & Execution
- Stakeholder & Partner Relationship Management
- Training & Leadership Development
Personal Information
Date of Birth: 08/27/79
Timeline
Products & Marketing Manager
Thermal Mechanics Co., Ltd
01.2015 - Current
Customer Relationship Manager (True Black Card)
True Corporation PCL
06.2014 - 12.2014
Customer Relationship Manager
GMM Z Trading Co., Ltd (GMM Grammy PCL)
01.2012 - 06.2014
Partner Relationship Manager
GMM Z Trading Co., Ltd (GMM Grammy PCL)
01.2011 - 12.2012
Assistant Manager – International Business Marketing
Total Access Communication PLC (dtac)
01.2008 - 12.2011
Senior Retention Customer Services
Total Access Communication PLC (dtac)
01.2006 - 12.2008
Customer Service Officer
Total Access Communication PLC (dtac)
01.2001 - 12.2006
Bachelor of Arts - Humanities (English Major, Marketing Minor)
The University of the Thai Chamber of Commerce
Proactive CRM & CEM Training Course - undefined
Total Access Communication PLC (dtac)
Partnership Management Course - undefined
Total Access Communication PLC (dtac)
Mini MBA - Digital Marketing Management
College of Management of Mahidol University
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