Kankorn Wathtarnnigool
Marketing Manager
Samutprakarn
Summary
Experienced in leading and managing cross-functional teams in the automotive industry, with expertise in overseeing operations and implementing strategic initiatives. Proven track record of optimizing processes, coordinating resources, and achieving operational efficiency. Skilled at leveraging industry knowledge to identify growth opportunities and deliver exceptional results.
Overview
14
14
years of professional experience
Work History
Marketing Manager (Retail Tire)
Ford Sales and Service (Thailand) Co., Ltd.
11.2019 - Current
- Setting up tire sales process for 190 Ford dealers and 25 Quick Lane Tire & Auto Centers.
- Cooperating with tire manufacturers in pricing, marketing, delivery, and claim strategies.
- Planning and developing marketing and sales strategy for the short term and long term to reach targets and KPIs (Achievement in 2020-2023: 442% tire sales growth in Ford and Quick Lane)
- Monitoring revenue and investment of tire support programs, maintaining company benefit and profitability.
- Managing and regularly educating dealers about tire products, dealer software solutions, and business development via online sessions, phone, and business visits.
- Creating sales tools for dealers: brochures, catalogs, and advertisements.
- Domestically and internationally, attend tire launch and test drive events.
- Collaborating with Ford’s domestic and international sale teams on tire sales performance.
Sales Representative (Eastern Region)
Dunlop Tire (Thailand) Co., Ltd.
09.2013 - 10.2019
- Planning, selling tires, and managing 50 dealers in the responded area to reach the target and KPI (8-10% sales growth achieved in each year).
- Maintaining good relationship and increasing sales in current dealers, seeking opportunity for new partners, and developing business (Achievement in 2016-2019: 15 new dealers)
- Following up on product delivery, dealer payment, and collecting bills.
- Creating a positive product brand image by continuously training product knowledge to dealers and their staff.
- Updating and analyzing tire market situations.
- Supporting the sales team in operations and creating sales tools.
Senior Marketing Representative
Dunlop Tire (Thailand) Co., Ltd.
10.2014 - 03.2015
- Responsible for all marketing and sales support activities
- Supporting new dealers opening process and shop renovation such as machinery installation, shop decoration, and signboard
- Coordinating with suppliers and technical staffs
- Sourcing promotional giveaway items for dealers such as caps and T-shirt, dealing with manufacturers and quality control
- Creating dealer operation process manuals
- Launching marketing campaigns and supporting dealer promotions via local radio FM
- Setting up new tire grand opening and test drive events, coordinating with advertising agencies and medias such as car magazines and YouTuber
- Domestically and internationally, attending tire trade show.
Marketing Representative
Dunlop Tire (Thailand) Co., Ltd.
09.2013 - 09.2014
- Responsible for all marketing and sales support activities.
- Supporting new dealers' opening process and shop renovation, such as machinery installation, shop decoration, and signboard.
- Coordinating with suppliers and technical staffs.
- Sourcing promotional giveaway items for dealers, such as caps and T-shirts, dealing with manufacturers, and quality control.
- Creating dealer operation process manuals.
- Launching marketing campaigns and supporting dealer promotions via local FM radio.
- Setting up new tire grand opening and test drive events, coordinating with advertising agencies and media such as car magazines, and YouTuber.
- Domestically and internationally, attending tire trade show.
Marketing and Business Development
Truffi Venture Co., Ltd.
09.2012 - 08.2013
- Looking for potential store location in department stores and community malls.
- Negotiating with suppliers on rental fees, production line, shop decoration, and relevant issues.
- Setting up new shop grand opening events and advertisement.
- Selling franchise and supporting 6 store management (Chatime Brand).
- Analyzing the bubble tea market, planning, and applying promotional and seasonal marketing campaigns.
- Stock controlling.
Retail Store Supervisor
Truffi Venture Co., Ltd.
09.2012 - 08.2013
- Seeking new office location and settling company.
- Recruiting, training, and forming operational teams.
- Importing and FDA proposing for raw materials.
- Controlling product shelf life in all shops and franchisees.
- Sourcing domestic raw materials when necessary.
Sales Representative
Language Express (Thailand) Co., Ltd.
05.2012 - 09.2012
- Directly selling English courses to walk-in customers and telecalls to reach monthly target.
- Setting up English test class and interviewing new clients.
- Stimulating package sales by creating promotion in linked courses.
Food & Beverage
Walt Disney World Resort, Florida, United States
03.2011 - 05.2011
- Greeting and assisting guests.
- Daily selling food, beverage, and dessert in Typhoon Lagoon Water Park; top sales in ice cream and popcorn.
- Cooking and stocking food for sales.
- Being a cashier and doing accounts.
Education
Bachelor of Arts - Business Chinese
Assumption University
04.2001 -
Assumption College Samutprakarn
04.2001 -
Skills
Height: 177cm
Reason for Leaving
Seeking for Career Development
Availability to Commencework
30 Days After Agreement
Timeline
Marketing Manager (Retail Tire)
Ford Sales and Service (Thailand) Co., Ltd.
11.2019 - Current
Senior Marketing Representative
Dunlop Tire (Thailand) Co., Ltd.
10.2014 - 03.2015
Sales Representative (Eastern Region)
Dunlop Tire (Thailand) Co., Ltd.
09.2013 - 10.2019
Marketing Representative
Dunlop Tire (Thailand) Co., Ltd.
09.2013 - 09.2014
Marketing and Business Development
Truffi Venture Co., Ltd.
09.2012 - 08.2013
Retail Store Supervisor
Truffi Venture Co., Ltd.
09.2012 - 08.2013
Sales Representative
Language Express (Thailand) Co., Ltd.
05.2012 - 09.2012
Food & Beverage
Walt Disney World Resort, Florida, United States
03.2011 - 05.2011
Bachelor of Arts - Business Chinese
Assumption University
04.2001 -
Assumption College Samutprakarn
04.2001 -
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