KANIT SAKULTHONGBAI

- Developed and managed marketing plans for products across e-marketplace platforms such as Lazada and Shopee.

- Analyzed market trends and customer behavior to refine and optimize marketing strategies.

- Oversaw the creation of advertisements and promotional content for online platforms.

- Monitored and evaluated sales data and marketing effectiveness to identify areas for improvement.

- Curated and selected products for targeted promotions, driving increased sales among key customer segments.

- Implemented digital marketing strategies to enhance brand awareness and customer engagement.

- Prepared and presented regular marketing and sales performance reports to management.

- Developed annual marketing plans and strategies to drive brand growth.

- Managed marketing and media budgets, ensuring cost efficiency and performance tracking.

- Led product planning and successfully launched new products in key distribution channels.

- Executed pricing strategies and optimized distribution channels to maximize market reach.

- Coordinate with international partners to select new products, manage imports, and assess the required quantity to ensure sufficient stock for each sales channel.

- Collaborated with partners and internal teams to support marketing initiatives and sales expansion.

- Worked closely with the sales team to implement marketing campaigns and promotional activities.

- Coordinated cross-functional teams, including Operations, Trade Marketing, and Key Accounts, to align product roadmaps.

- Monitored and analyzed sales performance and team expenditures to enhance operational efficiency.

- Monitor trends and consumer behavior in skincare usage.

- Developed and executed annual marketing and public relations strategies, aligning with sales objectives.

- Drove sales volume by planning and implementing monthly promotions and activities for dealers.

- Coordinated with manufacturers to develop efficient production plans that met both regular and special campaign demands.

- Monitored inventory levels to ensure sufficient stock availability and timely replenishment of out-of-stock items.

- Tracked daily sales performance and promotional effectiveness to optimize sales strategies.

- Prepared and presented monthly sales and performance reports to improve marketing initiatives.

- Supported the retail sales team by providing promotional materials, including testers and shelf talkers.

- Forecasted and managed monthly expense budgets to optimize marketing spend.

- Conducted product training and skill development sessions for sales representatives.

- Organized promotional events, booth activities, and in-store displays to enhance brand visibility.

- Managed the design and production of marketing materials such as brochures, shelf talkers, standees, and promotional booths.