Kamonrat Kornchamruskul
Head Of Marketing ( Direct Marketing Channel )
Summary
Experienced marketing leader skilled in driving impactful campaigns and strategies, specializing in digital marketing, brand management, and market analysis. Recognized for promoting team collaboration and consistently achieving measurable results. Thrives in fast-paced, dynamic environments, demonstrating adaptability and reliability.
Overview
25
25
years of professional experience
6
6
years of post-secondary education
Work History
Head of Marketing, Direct Marketing Channel
Thai Life Insurance
02.2020 - Current
- Design and develop new insurance products to meets the needs of target group.
- Research to understand market trend, customer behavior and insight for further development in terms of product, communication and customer segmentation.
- Lead and develop marketing strategy, communication, product strategies and growth drivers to achieve business objectives.
- To initiate develop and propose strategic communication plans to deliver insightful and compelling in all media channels.
- Lead IMC plan and agency management, creative development to create awareness online and offline.
- Direct digital marketing and media strategy to drive customers lead generation across offline and online (paid media), own media (SEO) and media optimization.
- Planning and organize sales& customers campaign, marketing activities to support sales team to achieve target and improve persistency rate.
- Create customer engagement campaign and segment customer database for upselling opportunities.
- Identify business opportunities and acquire business partners to build marketing campaign , acquire database or sponsor leads for business goals.Including identify and segment target audiences to maximize campaign effectiveness.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Marketing Lead
Carmana
04.2019 - 01.2020
- Define marketing strategy in online and offline channel to build brand awareness and achieve sales target.
- Oversee implementation of marketing strategy including campaign, digital marketing, PR, branding, events and social media.
- Drive marketing plan and manage all lead generation programs across marketing channels such as google AdWords, Facebook ad, Line, website, social media and offline media.
- Develop and design user interface of website to improve customer experience and business purpose.
- Lead all area of content generation and production media across all media platform.
- Evaluate sales funnel from acquisition to transaction.
- Apply ROI driven methods to marketing activities and ensure acquisition cost are in line with annual target.
AVP Marketing Communication & Digital
Ngern Tid Lor
02.2018 - 12.2018
- Lead, plan and implement marketing campaign and message to build brand awareness and drive sales.
- Manage full 360 launch plan and integrated marketing communication such as online media (SEM, Facebook ads) and offline (TVC, booth and sponsorship).
- Improvement marketing campaign by optimize paid, own, earn media and retargeting campaign on digital channel.
- Improve customer experience through digital platform such as website, social media, line BC.
- Develop and oversee POP support material and retail design.
- Accountable for the achievement of annual online sales target through tactical execution, performance measurement on sales funnel and overall program optimization.
- Manage country's marketing budget and performance.
Head of Marketing
AETNA Health Insurance (Formerly is Bupa Health Insurance)
04.2014 - 01.2018
- Offline & Online marketing.
- Design and implement comprehensive marketing strategies both of online & offline marketing to build brand awareness.
- Integrate online advertising such as SEM, Facebook ads & offline media such as TVC, booth to make customer aware and driving growth.
- Develop customer & sales campaign for accelerate sales such as new customer, upsell, cross sell, win back, agent campaign.
- Managing content in digital channel such as social media and website.
- Analyze performance of sales funnel and media effectiveness.
- Conduct marketing research in order to understand consumer behavior and segmentation.
- Develop customer journey, implement survey to measure NPS of customer and identify customer pain points.
- Work closely with team and deliver action plan to solve the customer pain points.
- Managing PR to promote the company and brand reputation.
- Deliver internal communication and embed brand promise to staff within the organization.
Marketing Manager
Svenson
04.2009 - 03.2014
- Formulate, implement and monitor of advertising, marketing activities and promotion.
- To acquire customer from integrate online (SEM, Display banner ads, GDN) and offline media (TVC, Radio, Print ads and booth activities).
- Measure the success of lead generation by sales funnel such as conversion and return of investment.
- Create co-promotion campaign with partner such as credit card etc.
- Coordinate and maintain good relationship with operation team to ensure flawless execution and communication.
- Manage POP material to increase brand visibility at branches.
Marketing Section Manager
Yum International (Pizza Hut and KFC)
02.2008 - 04.2009
- Developing new product with food innovation team and manage product line in platform such as Pizza Pasta and Rice plate.
- Create brand awareness and brand image both of above the lines and below the lines.
- Create promotion campaign by co-promotion with strategic partner to generate sales.
- Monitoring competitor activities and price movement for pricing strategy.
- Managing and control spending AMP budget and media spending.
Brand Manager
Central Marketing Group (CMG)
01.2007 - 02.2008
- To conduct marketing strategies align with regional guidelines in terms of brand awareness and image.
- Managing and motivate sales force (BA team) to achieve sales target.
- To conduct promotion strategies such as cross sell & upsell to achieve sales target.
- Develop CRM program to retain customer and increase spending per transaction.
- Create retail equity by merchandising and other tools such as Duratan, theme, decoration, POSM, Mailer etc.
- Managing and control spending A&P budget and P&L.
Retail Executive
Motorola Thailand
06.2005 - 12.2006
- Synchronize brand strategy and channel strategy into the execution in retail channel to supplement the achievement of the maximum sales results.
- Manage CRM campaign to acquire member, create promotion & campaign to push sell-through at retail level.
- To create retail equity by the means of visibility and create merchandising such as POP, sales materials and tactical program etc.
BRAND MANAGER
KAO Commercial Thailand
06.2003 - 06.2005
- In charge of sanitary Napkin Laurier Brand & Feather (Fae-sa) shampoo.
- Analyzing the market situation and competitors for the purpose of design marketing strategies which are able to achieve the market share.
- Developing products in terms of create brand equity and customer loyalty by holding marketing activities both of above the line and below the line.
- Study consumer behavior and market trends by the means of analyzing research results, group interviews, etc.
- To create nationwide campaign and support marketing activities such as roadshow, in store promotion, POP.
- Sales promotion in order to motivate turnover and achieve sales target.
PRODUCT MANAGER
Carrefour Thailand
10.2000 - 06.2003
- To be responsible of developing house brand products (Carrefour brand & Fighting brand) under Department Bazaar (Non-food) and coordinate import items.
- Conducting market analysis in order to check the product feasibility, forecast sales target, control inventory and production plan on monthly and yearly basis, reporting on market trends as well as proposing marketing strategies.
- Developing product under Carrefour Brand in terms of creating product awareness, benchmarking, adding value to products, negotiating with suppliers in order to set product specifications and pricing policies.
Education
Master Degree - Business Administration
ASSUMPTION UNIVERSITY
10.1998 - 10.2000
Bachelor Degree - Business English , Minor Marketing
ASSUMPTION UNIVERSITY
10.1993 - 10.1997
Skills
- Strategic marketing management
- Digital marketing proficiency
- Customer Segmentation
- Data performance analysis
- Strategic marketing planning
- Product marketing strategy
- Market entry strategy
- Brand communication strategy
Timeline
Head of Marketing, Direct Marketing Channel
Thai Life Insurance
02.2020 - Current
Marketing Lead
Carmana
04.2019 - 01.2020
AVP Marketing Communication & Digital
Ngern Tid Lor
02.2018 - 12.2018
Head of Marketing
AETNA Health Insurance (Formerly is Bupa Health Insurance)
04.2014 - 01.2018
Marketing Manager
Svenson
04.2009 - 03.2014
Marketing Section Manager
Yum International (Pizza Hut and KFC)
02.2008 - 04.2009
Brand Manager
Central Marketing Group (CMG)
01.2007 - 02.2008
Retail Executive
Motorola Thailand
06.2005 - 12.2006
BRAND MANAGER
KAO Commercial Thailand
06.2003 - 06.2005
PRODUCT MANAGER
Carrefour Thailand
10.2000 - 06.2003
Master Degree - Business Administration
ASSUMPTION UNIVERSITY
10.1998 - 10.2000
Bachelor Degree - Business English , Minor Marketing
ASSUMPTION UNIVERSITY
10.1993 - 10.1997
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