KAMOLCHANOK PINPETCH
Bangkok
Summary
Digital media professional with 11 years of agency experience and 8+ years specializing in performance marketing across Social, SEM, CPAS, and eCommerce platforms. Proven expertise in full-funnel strategy, campaign optimization, and social-content integration. Strong track record in cross-functional leadership, business growth delivery, and high-performing team development.
Overview
15
15
years of professional experience
4025
4025
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Associate Biddable Director
Publicis Media
04.2025 - Current
- Lead integrated biddable strategy across Social, SEM, CPAS, and eCommerce channels.
- Drive campaign performance through data-driven planning and optimization.
- Advise clients and coordinate cross-functional agency collaboration.
- Manage smooth account transitions and new business onboarding.
- Cultivate a high-performance team culture across multiple industries: Beauty, FMCG, Finance, Automotive, Real Estate and Healthcare.
Performance Manager
Publicis Media
07.2021 - 03.2025
- Led full-funnel campaign planning and execution across paid media platforms.
- Mentored team members and ensured strategic alignment with client KPIs.
Performance Specialist
Starcom Mediavest Group
05.2017 - 06.2021
- Optimized campaign performance based on analytics and audience insights.
- Collaborated closely with creative teams for effective content integration.
Junior Community Manager
Starcom Mediavest Group
04.2015 - 04.2017
- Managed content strategies, activity to align with digital campaign objectives.
- Worked with Brand team, graphic team and paid media teams to enhance content performance.
- Supported campaigns for FMCG, beauty, snacks, ice cream, and retail brands.
Senior Social Content Editor
Edge Asia Thailand
08.2014 - 03.2015
- Led social content strategy and editorial planning for brand campaigns across platforms.
- Worked cross-functionally with creative and media teams to deliver integrated executions.
Public Relations
The Princess Mother Memorial Park : The Chaipattana Foundation
08.2010 - 05.2012
- Developed communication plans and managed both online, offline PR campaigns and event planning.
- Coordinated media contacts for press conferences and facilitated artist outreach.
- Served as an event MC for various offline corporate functions, including Children's Day, charity events, and concerts.
Education
Bachelor of Arts - Communication Arts, Integrated Communication Management
Chulalongkorn University
2014
Master of Arts - Communication Arts, Broadcasting
University of The Thai Chamber of Commerce
2010
Skills
- Performance Marketing & Execution : Strategy , Ecommerce, Platform ads [Meta, Google, Tiktok, X, LINE]
- Data Analysis & Optimization : Analyzing, optimizing, and reporting performance with advanced analytics tools [Looker, Supermetric, Excel]
- Tracking & Technical Implementation : Implementing and managing tracking systems like GTM and IAS
- Business Tools : Proficient in Microsoft Office Word, Excel, Powerpoint
- Additional Skill : MC and CapCut
Key Projects And Achievements
- Successfully led the transition of the Unilever, L’Oreal client.
- Spearheaded the development and implementation of eCommerce operations for Abbott.
- Crafted and presented data-driven search strategies to clients, increased adoption and improved campaign outcomes.
Certification
Meta Blueprint Certified (Media Planning, Media Buying, Ecommerce & Tag Implementation), 2024
Timeline
Associate Biddable Director
Publicis Media
04.2025 - Current
Meta Blueprint Certified (Media Planning, Media Buying, Ecommerce & Tag Implementation), 2024
11-2024
Google Ads Certified (Video & Display Advertising), 2024
11-2024
Performance Manager
Publicis Media
07.2021 - 03.2025
Performance Specialist
Starcom Mediavest Group
05.2017 - 06.2021
Junior Community Manager
Starcom Mediavest Group
04.2015 - 04.2017
Senior Social Content Editor
Edge Asia Thailand
08.2014 - 03.2015
Public Relations
The Princess Mother Memorial Park : The Chaipattana Foundation
08.2010 - 05.2012
Bachelor of Arts - Communication Arts, Integrated Communication Management
Chulalongkorn University
Master of Arts - Communication Arts, Broadcasting
University of The Thai Chamber of Commerce
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