Jirunya Netiprawat
Marketing And Event Partnership Manager
Bangkok,Thailand
Summary
Experienced Marketing, Communication, and Event Manager with a client-focused approach. Skilled in transforming visions into memorable events. Proficient in all aspects of event planning, with a track record of successfully controlling costs through strategic negotiations with vendors, suppliers, and venues. Committed to exceeding client expectations and dedicated to turning their dreams into reality.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Marketing and Event Partnership Manager
True Digital Group
Bangkok, Thailand
05.2020 - Current
- Strategically plan and execute events, including conferences, meet-ups, and corporate dinners.
- Develop comprehensive budget plans and oversee end-to-end event execution, ensuring cost efficiency and high-impact experiences.
- Design and implement engaging interactive programs to maximize audience participation and brand engagement.
- Drive project timelines, ensuring all deliverables and key milestones are met within scope and deadlines.
- Act as the primary point of contact for all event-related elements, coordinating seamlessly with production teams, specialists, keynote speakers, and other teams.
- Ensure timely delivery of all event assets, including stage production, multimedia content, and promotional materials.
- Facilitate effective communication across internal and external stakeholders to guarantee smooth event operations.
- Develop targeted marketing strategies to drive event attendance and enhance audience engagement.
- Leverage data insights to recommend event formats and program enhancements that align with attendee preferences and business objectives.
- Oversee PR efforts and media partnerships to amplify event reach and brand visibility.
- Define key success metrics for each event, conduct post-event evaluations, and implement improvements for future activations.
- Identify trends and innovative solutions to enhance event experiences and maintain a competitive edge in the industry.
Head of Marketing Manager
LIKEME Agency
Bangkok, Thailand
01.2019 - 04.2020
- Led marketing strategies to promote academy brands (Infographic Thailand & aomMONEY), enhancing brand visibility and audience engagement.
- Identified and executed marketing and promotional opportunities to drive attendance and participation in academy programs.
- Managed production, distribution, and budgeting for marketing materials, ensuring alignment with brand positioning.
- Increased advertising revenue through strategic campaigns and sponsorship opportunities.
- Designed and executed learning programs, including workshops, e-learning courses, and public training sessions.
- Evaluated market needs to develop relevant L&D programs, integrating various training methods such as coaching and online training.
- Managed training budgets, vendor negotiations, and contract oversight to optimize resources.
- Hired and led L&D specialists, ensuring high-quality program execution and audience engagement.
Marketing and Events Manager
LIKEME Agency
Bangkok, Thailand
01.2017 - 12.2018
- Led marketing strategies for multiple brands (Infographic Thailand, aomMONEY, NextEmpire), driving audience engagement and brand growth.
- Collaborated with the CEO to refine marketing strategies and implement key initiatives.
- Created marketing content, business communications, reports, and presentation scripts to support brand messaging.
- Conducted research and site visits to evaluate potential event opportunities and marketing activations.
- Managed marketing material production, distribution, and budget, ensuring timely execution and alignment with business goals.
- Worked with media publishers to secure coverage and drive advertising revenue growth.
- Planned and managed project timelines and priorities for conferences, roadshows, and seminars.
- Secured venues, catering, speakers, and sponsorships, ensuring cost-effective and high-impact event execution.
- Developed promotional materials in collaboration with designers to enhance event visibility.
- Managed event registration, guest lists, discounts, and attendee engagement strategies.
- Delivered high-quality events on time and within budget, exceeding stakeholder expectations.
- Oversaw on-site event operations to ensure smooth execution and an excellent attendee experience.
Marketing Executive
Infographic Thailand
Bangkok, Thailand
01.2016 - 12.2016
- Led the planning and execution of marketing campaigns, ensuring alignment with business objectives and audience engagement.
- Conducted market research and data analysis to define target audiences and optimize promotional strategies.
- Developed and presented marketing strategies, integrating digital, social media, and on-ground activation.
- Organized events and product exhibitions, managing logistics, branding, and audience engagement.
- Compiled and analyzed financial and statistical data to measure campaign performance and ROI.
- Managed social media campaigns, website updates, and data analytics to enhance brand visibility.
- Coordinated internal marketing efforts to strengthen organizational culture and alignment.
- Proofread and refined creative copy for marketing materials, ensuring brand consistency and impact.
Account Executive and Planner
Infographic Thailand
Bangkok, Thailand
10.2014 - 12.2015
- Acted as the main point of contact for clients, ensuring clear communication and smooth collaboration with internal teams.
- Led client meetings to define business needs and align event strategies, managing budgets, timelines, and deliverables.
- Negotiated and resolved issues with clients and vendors to ensure projects met expectations and deadlines.
- Developed event and campaign concepts based on market research and client objectives.
- Collaborated with account planners and creative teams to craft effective strategies.
- Presented ideas, costings, and execution plans to clients, securing approvals.
- Managed event and campaign progress, ensuring key milestones were achieved.
- Handled budgets, invoicing, and post-event evaluations to optimize future projects.
- Led pitches to secure new business opportunities.
Event Marketing Project Assistant
Optimum group co.,ltd.
Bangkok, Thailand
09.2014 - 10.2014
- Managed end-to-end event planning, from conceptualization to execution, ensuring alignment with objectives and target audience.
- Developed strategies to enhance event success, including interactive programs and attendee engagement tactics.
- Created and managed event budgets, ensuring cost control and financial efficiency.
- Negotiated with vendors, suppliers, and service providers to secure optimal event resources.
- Led the hiring and coordination of event personnel, including catering teams, and on-site staff.
- Oversaw event operations, ensuring seamless execution and immediate resolution of any issues.
- Directed promotional activities to maximize event reach and audience participation.
- Approved all event aspects before execution, maintaining high-quality standards.
- Conducted post-event analysis and reporting to assess success and identify areas for improvement.
- Led the IMEX America 2014 Exhibition in Las Vegas, managing logistics and execution for a large-scale international event.
Events and Administrative Assistant
Mack Brooks Exhibitions Ltd
St.Albans, United Kingdom
02.2013 - 12.2013
- Provided administrative and operational support to exhibition managers, executives, and directors across Southeast Asia projects.
- Collaborated with internal and external stakeholders to initiate, manage, and execute projects efficiently.
- Identified and engaged prospective clients, handling inquiries and maintaining an up-to-date sales and client database.
- Tracked project progress and results, ensuring seamless execution and timely reporting.
- Assisted in social media implementation to enhance event visibility and audience engagement.
- Conducted document translation (English-Thai) to facilitate communication across teams and partners.
- Researched industry news and identified growth opportunities for business expansion.
- Provided continuous, accurate feedback to project managers and executives to support informed decision-making.
Education
Master of Science - International Business and Management
University of Bedfordshire
United Kingdom 07.2010 - 12.2011
Bachelor of Science - Information and Communication Technology
Mahidol University
Thailand 06.2006 - 03.2010
Skills
Event Management
Customer engagement
Brand awareness
Negotiation
Branding
Partnership development
Stakeholder management
Teamwork and collaboration
Time management
Problem-solving abilities
Certification
User Experience Design
Currentposition
Marketing and Event Partnership Manager at True Digital Group
Timeline
Marketing and Event Partnership Manager
True Digital Group
05.2020 - Current
Head of Marketing Manager
LIKEME Agency
01.2019 - 04.2020
Marketing and Events Manager
LIKEME Agency
01.2017 - 12.2018
Marketing Executive
Infographic Thailand
01.2016 - 12.2016
Account Executive and Planner
Infographic Thailand
10.2014 - 12.2015
Event Marketing Project Assistant
Optimum group co.,ltd.
09.2014 - 10.2014
Events and Administrative Assistant
Mack Brooks Exhibitions Ltd
02.2013 - 12.2013
Master of Science - International Business and Management
University of Bedfordshire
07.2010 - 12.2011
Bachelor of Science - Information and Communication Technology
Mahidol University
06.2006 - 03.2010