Jira Ayupat
Marketing
Nonthaburi
Summary
Dynamic marketing professional with extensive experience at AEON Thana Sinsap (Thailand) PCL, specializing in credit card and installment plan promotions. Proven track record in strategic partnerships and campaign performance analysis, driving customer engagement and acquisition. Adept at budgeting and fostering cross-functional collaboration to enhance brand visibility and achieve business objectives.
Overview
17
17
years of professional experience
Work History
Chief, Credit Card Promotion
AEON Thana Sinsap (Thailand) PCL
02.2023 - Current
- Develop and implement credit card spending and cashing promotions to enhance customer engagement.
- Establish strategic partnerships with leading online platforms (Lazada, Shopee, GrabFood, LINE MAN, Foodpanda) to drive spending growth.
- Plan and execute branding and promotional activities in collaboration with major retailers such as Central Pattana, The Mall Group, and Sukhumvit City Mall.
- Set sales forecasts and promotional targets, ensuring campaign efficiency and alignment with company objectives.
- Conduct pre & post-launch analyses to measure the effectiveness of marketing campaigns and improve future strategies.
- Coordinate with internal teams (Finance, IT, Customer Service, Compliance) to ensure seamless execution of promotions.
- Monitor market trends and competitors to maintain a competitive edge.
Chief, Installment Plan
AEON Thana Sinsap (Thailand) PCL
02.2020 - 02.2023
- Designed and managed installment marketing campaigns to boost transaction volumes and customer acquisition.
- Identified and acquired new merchant partners to expand installment service coverage.
- Developed and launched targeted media and event marketing campaigns to promote installment plans.
- Conducted competitive analysis and strategic planning to achieve business goals.
- Collaborated with cross-functional teams to optimize customer experience and streamline processes.
Senior Supervisor, Events & Activities
AEON Thana Sinsap (Thailand) PCL
05.2012 - 01.2020
- Led the execution of large-scale promotional events (Money Expo, Japan Expo, Thailand Mobile Expo, Commart, Electronica) to enhance brand visibility and boost credit card applications.
- Developed event concepts, strategies, and communication plans to maximize customer reach.
- Managed budget allocation to ensure cost-effectiveness and high ROI for events.
- Created and implemented promotional media campaigns to drive customer awareness and participation.
- Ensured seamless coordination with internal departments to facilitate smooth event execution.
Customer Service
Grand Hyatt Erawan Bangkok
05.2008 - 03.2012
- Provided exceptional guest service to ensure high customer satisfaction and repeat business
Education
Bachelor of Arts - Hotel & Tourism Management
Dhurakij Pundit University
Bangkok, Thailand 04.2001 -
Skills
Credit Card & Installment Plan Marketing
Strategic Partnerships & Vendor Management
Campaign Planning & Performance Analysis
Budgeting & Sales Forecasting
Market Research & Competitor Analysis
Event Planning & Execution
Branding & Public Relations
Microsoft Office Suite (Excel, PowerPoint, Word)
Timeline
Chief, Credit Card Promotion
AEON Thana Sinsap (Thailand) PCL
02.2023 - Current
Chief, Installment Plan
AEON Thana Sinsap (Thailand) PCL
02.2020 - 02.2023
Senior Supervisor, Events & Activities
AEON Thana Sinsap (Thailand) PCL
05.2012 - 01.2020
Customer Service
Grand Hyatt Erawan Bangkok
05.2008 - 03.2012
Bachelor of Arts - Hotel & Tourism Management
Dhurakij Pundit University
04.2001 -