JHARNA SONI
Senior Project Manager & Sales Lead
Summary
Experienced Senior Project Manager & Sales Lead with a proven ability to lead and motivate SDR teams to achieve targets and KPIs. Skilled in performance monitoring, strategy development, and driving team engagement. Expertise in maintaining process and documentation standards, innovating sales playbooks, and identifying market trends to establish best practices and strategic objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Project Manager & Sales Lead
S2M Group
9 2022 - Current
- Spearheaded outbound and inbound lead generation campaigns for B2B tech clients, including NICE, Nuvei, Tata Communications, and Alteryx.
- Developed and executed comprehensive go-to-market (GTM) strategies tailored to client needs, leveraging Account-Based Marketing (ABM) methodologies to drive substantial sales pipeline growth.
- Managed a team of over 10 Sales Development Representatives (SDRs), ensuring alignment with client goals and optimizing performance through regular training and support.
- Designed and executed multi-channel outbound campaigns incorporating email, phone and LinkedIn to maximize outreach and engagement.
- Successfully increased client sales pipelines by 500K USD contributing significantly to overall revenue growth.
- Closed deals amounting to 100K USD by acquiring new clients and retaining the contract of existing ones.
Key Account Manager
Monad Gems Co Ltd
02.2021 - 08.2022
- Manage all digital marketing activities of the company and help in handling all customer accounts
- Target potential clients and develop relationships in order to meet client's requirements and achieve targeted growth of accounts.
- Manage a team of employees in order to achieve the sales target and make sure the clients receive the best service and products
Strategic Account Manager
Infinitum Network Solutions Pvt Ltd, Emorphosys Software Solutions Pvt. Ltd
06.2017 - 01.2021
- Trained and mentored sales representatives while managing key account relationships, contracts, and pricing.
- Prepared and presented proposals summarizing assessments, recommendations, designs, and ROI analysis.
- Conducted market research, tracked key account performance, and achieved 20 revenue-generating leads.
- Collaborated with brands like Ohlook, Thickshake Factory, and Red Bull for movie brand placement.
- Created successful online and offline brand strategies for Marico, Junglee Rummy, Tinder, Happen, and Upstock.
- Developed a comprehensive brand strategy for Vantage Enterprise, the sole provider of genetics courses affiliated with the National University of Singapore in India.
Education
MBA - Marketing And Finance
ICFAI Business School
Hyderabad 06.2015 - 2017.02
BBA - Business Administration
Bharati Vidyapeeth University
New Delhi 06.2012 - 2015.03
Skills
- Outbound & Inbound Lead Generation
- Account-Based Marketing (ABM)
- Go-to-Market (GTM) Strategy
- Sales Development Representative (SDR) Training
- Multi-Channel Sales Strategy
- Client Relationship Management
- Leadership & Teamwork
Certification
Google Ad words
Timeline
Google Ad words
06-2021
Key Account Manager
Monad Gems Co Ltd
02.2021 - 08.2022
Strategic Account Manager
Infinitum Network Solutions Pvt Ltd, Emorphosys Software Solutions Pvt. Ltd
06.2017 - 01.2021
MBA - Marketing And Finance
ICFAI Business School
06.2015 - 2017.02
BBA - Business Administration
Bharati Vidyapeeth University
06.2012 - 2015.03
Senior Project Manager & Sales Lead
S2M Group
9 2022 - Current
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