James Fu
General Management/ Sales Management
Bangkok
Summary
A strategic and results-driven professional with 8 years of experience in both sales and general management. Proven expertise in building and nurturing client relationships, driving revenue growth, and ensuring customer success across diverse industries including engineering, medical device, and construction sectors. Native Mandarin Chinese speaker with full professional proficiency in English and working proficiency in Thai.
Overview
9
9
years of professional experience
3
3
Languages
Work History
General Manager, Thailand Subsidiary
Rifeng Enterprise Co., Ltd. (Plastic Pipe Manufacturer)
01.2024 - Current
- Held full P&L responsibility for the subsidiary of a leading building materials (plastic piping systems) manufacturer, overseeing all aspects of operations including sales, marketing, finance, and taxation.
- Developed and executed market strategies to increase brand penetration and market share in both project and retail sectors.
- Optimized inventory levels and supply chain logistics to ensure product availability while minimizing carrying costs.
- Managing local team (15~20 employees), achieved an 80% reduction in company losses within one year.
Overseas Sales Manager, Thailand Market
Bain Medical (Guangzhou) Co., Ltd. (Hemodialysis Products)
01.2020 - 01.2024
- Spearheaded market development and sales for professional medical consumables in Thailand, managing key accounts and building long-term relationships with distributors and healthcare providers.
- Led and mentored a local sales team, setting targets, coaching on product knowledge, and developing strategies to achieve sales objectives.
- Implemented data-driven inventory management practices to align stock levels with demand forecasts and sales pipelines.
- Acquired multiple major clients in the hemodialysis field, sales grow by 30% per year, retention rate 100%
International Sales Specialist
Qingdao Ainuo Instrument Co., Ltd. (Electrical Devices)
01.2017 - 01.2020
- Marketed and sold sophisticated industrial testing and measurement equipment to international B2B clients, leveraging technical knowledge to understand client needs and propose tailored solutions.
- Managed the entire international sales cycle, from lead generation and negotiation to shipping and after-sales support, ensuring a positive customer experience.
- Developed expertise in international trade compliance and documentation.
Education
Bachelor of Science - Control and Measurement Technology
China University of Petroleum
Qingdao 04.2001 -
Skills
Domain Knowledge: Customer Relationship Management (CRM), Key Account Management, Market Development, Sales Team Leadership & Training, Strategic Planning, P&L Management, Inventory & Supply Chain Optimization, International Trade, Cross-cultural Communication
Industry Experience: Engineering Technology, Medical Devices, Building Materials & Construction
Technical Skill: Programming (Python & Shell), Data Analysis, Technical Presentation
Timeline
General Manager, Thailand Subsidiary
Rifeng Enterprise Co., Ltd. (Plastic Pipe Manufacturer)
01.2024 - Current
Overseas Sales Manager, Thailand Market
Bain Medical (Guangzhou) Co., Ltd. (Hemodialysis Products)
01.2020 - 01.2024
International Sales Specialist
Qingdao Ainuo Instrument Co., Ltd. (Electrical Devices)
01.2017 - 01.2020
Bachelor of Science - Control and Measurement Technology
China University of Petroleum
04.2001 -
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