Travel and Photography
James An
Revenue, e-commerce, distribution and Marketing strategist
Bangkok,10
Summary
Revenue and Marketing professional with 15 years hands on experience leading single to multiple hotels, and corporate functions.
Passionate hotelier and commercial strategist with proven success of delivering financial performance, successful hotel openings, re-branding & positioning of refurbished hotels. Believe in power of branding, people and continuous efforts in building winning culture.
Overview
14
14
years of professional experience
7
7
Certifications
4
4
Languages
Work History
Vice President Revenue Strategy and Distribution
S Hotels And Resorts
11.2022 - Current
- Leading the revenue management function for 38 Hotels and Resorts. Commercial asset management for third party managed properties.
- Project Management - IPO and Credit Rating, Revenue and Commercial Management, Risk and Business Continuity Plan.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Portfolio RGI improvement +23% on 2019 with ranking increased from 4 to 2.
Group Revenue Manager
Naumi Hotels
06.2022 - 11.2022
- Head of Revenue and Analytics for 7 properties across 3 countries and conducted comprehensive performance reviews, identifying areas for improvement in revenue management strategies.
- Project Management - Opera Cloud migration, deployment of RMS, automated systems, BI tool including the set up of corporate reporting dashboards.
- Successful opening of new hotel in Wellington
- Revenue uplift of +30% against Year 2019.
<p>Director of Revenue Management</p> <p></p>
Rosewood Abu Dhabi
9 2019 - 05.2022
- Record RGI with continuous improvement in ARI and RGI from year 2019 to 2021
- Exceeded topline budget by 7.7% in 2021 supported by various revenue projects and initiatives
- Digital and GDS campaign ROI 17:1 and improved TripAdvisor ranking from 24 to 4
- Increased rooms profitability with efforts of working on channel mix strategy and drive direct bookings over channels with high cost
- Integrated two business unit into one winning team managing Rooms and F&B reservations, Telephone Operator and Communications team.
<p>Area Director of Revenue Management </p> <p></p>
Kempinski Hotels
11.2017 - 08.2019
- Revenue Management for 4 properties with 1,672 rooms (2 brands)
- Refurbishment and hotel re-positioning project (480 keys) with development of pricing and retail marketing strategies
- Deployment of business mix shift strategy and pricing improvement across all segments
- Conducting full audit of revenue, reservation, e-commerce, distribution channels
<p>Regional Director of Sales </p> <p></p>
IDeaS Revenue Solutions
12.2016 - 07.2017
- South East Asia market development - Malaysia, Viet Nam
<p>Director of Revenue Management, Acting DOSM</p> <p></p>
InterContinental Hotel Qingdao
02.2015 - 12.2016
- Development of best practices and recognized as an expert in terms of yield management, pricing strategies, brain of IHG branded system engines, data mining & analysis, applying top-notch revenue management skills linking CRM, Marketing and total revenue
- Pilot hotel providing analysis and recommendations for global revenue projects and key initiatives representing Greater China region
- Lead and development of the team with 40 to 45 sales and marketing colleagues and provide regular coaching to meet business objectives and target
<p>Revenue Manager </p> <p></p>
Stamford Plaza Adelaide
05.2013 - 08.2014
- Championed change management and communication technique to engage and influence sales and marketing colleagues and worked collaboratively for improvements
- Reshape of revenue and reservation team and full audits on revenue and S&M processes
- Developed e-commerce and online marketing strategies including build-up of microsite, SEO, PPC, online advertising and SNS channel strategies
<p>Director of Revenue Management </p> <p></p>
InterContinental Shanghai Pudong
04.2012 - 10.2012
- Implementation and development of F&B and C&E Revenue Management
- Implementation of Predictive Demand Intelligence and Revenue Revolution projects for Greater China region
<p>Cluster Revenue Manager </p> <p></p>
InterContinental Hotels Group
02.2010 - 03.2012
• In charge of 4 hotels with two multi brands in two regions (Two Crowne Plaza and two Holiday Inn hotels) – Top CTP (Contribution to Profit) hotels in Australasia. Increased hotels Gross Operating Profit by 11.2% and improved RGI ranking positions for two properties.
Education
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Pacific International Hotel Management School, Bachelor Degree in Hospitality Management
07.2007 - 05.2007
Skills
Pricing Expert
Certification
Certified Revenue Management Executive - HSMAI
Interests
Property and financial investment
New Technologies
Timeline
Vice President Revenue Strategy and Distribution
S Hotels And Resorts
11.2022 - Current
Group Revenue Manager
Naumi Hotels
06.2022 - 11.2022
Cornell Hotel Real Investments and Asset Management
01-2021
Certified Hospitality Digital Marketer
12-2020
Certified Hospitality Business Acumen
09-2020
Strategic Planning and Budgeting - The NYU School of Professional Studies
05-2018
<p>Area Director of Revenue Management </p> <p></p>
Kempinski Hotels
11.2017 - 08.2019
<p>Regional Director of Sales </p> <p></p>
IDeaS Revenue Solutions
12.2016 - 07.2017
Certified Revenue Management Executive - HSMAI
01-2016
<p>Director of Revenue Management, Acting DOSM</p> <p></p>
InterContinental Hotel Qingdao
02.2015 - 12.2016
<p>Revenue Manager </p> <p></p>
Stamford Plaza Adelaide
05.2013 - 08.2014
<p>Director of Revenue Management </p> <p></p>
InterContinental Shanghai Pudong
04.2012 - 10.2012
<p>Cluster Revenue Manager </p> <p></p>
InterContinental Hotels Group
02.2010 - 03.2012
Employee of the Year - InterContinental Hotels Group Northern Territory
01-2010
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Pacific International Hotel Management School, Bachelor Degree in Hospitality Management
07.2007 - 05.2007
<p>Director of Revenue Management</p> <p></p>
Rosewood Abu Dhabi
9 2019 - 05.2022
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