Travel and Photography
James An
Revenue, e-commerce, distribution and Marketing strategist
Bangkok,10
Summary
Revenue and Marketing professional with 15 years hands on experience leading single to multiple hotels, and corporate functions.
Passionate hotelier and commercial strategist with proven success of delivering financial performance, successful hotel openings, re-branding & positioning of refurbished hotels. Believe in power of branding, people and continuous efforts in building winning culture.
Overview
14
14
years of professional experience
7
7
Certifications
4
4
Languages
Work History
Vice President Revenue Strategy and Distribution
S Hotels And Resorts
2022.11 - Current
- Leading the revenue management function for 38 Hotels and Resorts. Commercial asset management for third party managed properties.
- Project Management - IPO and Credit Rating, Revenue and Commercial Management, Risk and Business Continuity Plan.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Portfolio RGI improvement +23% on 2019 with ranking increased from 4 to 2.
Group Revenue Manager
Naumi Hotels
2022.06 - 2022.11
- Head of Revenue and Analytics for 7 properties across 3 countries and conducted comprehensive performance reviews, identifying areas for improvement in revenue management strategies.
- Project Management - Opera Cloud migration, deployment of RMS, automated systems, BI tool including the set up of corporate reporting dashboards.
- Successful opening of new hotel in Wellington
- Revenue uplift of +30% against Year 2019.
<p>Director of Revenue Management</p> <p></p>
Rosewood Abu Dhabi
9 2019 - 2022.05
- Record RGI with continuous improvement in ARI and RGI from year 2019 to 2021
- Exceeded topline budget by 7.7% in 2021 supported by various revenue projects and initiatives
- Digital and GDS campaign ROI 17:1 and improved TripAdvisor ranking from 24 to 4
- Increased rooms profitability with efforts of working on channel mix strategy and drive direct bookings over channels with high cost
- Integrated two business unit into one winning team managing Rooms and F&B reservations, Telephone Operator and Communications team.
<p>Area Director of Revenue Management </p> <p></p>
Kempinski Hotels
2017.11 - 2019.08
- Revenue Management for 4 properties with 1,672 rooms (2 brands)
- Refurbishment and hotel re-positioning project (480 keys) with development of pricing and retail marketing strategies
- Deployment of business mix shift strategy and pricing improvement across all segments
- Conducting full audit of revenue, reservation, e-commerce, distribution channels
<p>Regional Director of Sales </p> <p></p>
IDeaS Revenue Solutions
2016.12 - 2017.07
- South East Asia market development - Malaysia, Viet Nam
<p>Director of Revenue Management, Acting DOSM</p> <p></p>
InterContinental Hotel Qingdao
2015.02 - 2016.12
- Development of best practices and recognized as an expert in terms of yield management, pricing strategies, brain of IHG branded system engines, data mining & analysis, applying top-notch revenue management skills linking CRM, Marketing and total revenue
- Pilot hotel providing analysis and recommendations for global revenue projects and key initiatives representing Greater China region
- Lead and development of the team with 40 to 45 sales and marketing colleagues and provide regular coaching to meet business objectives and target
<p>Revenue Manager </p> <p></p>
Stamford Plaza Adelaide
2013.05 - 2014.08
- Championed change management and communication technique to engage and influence sales and marketing colleagues and worked collaboratively for improvements
- Reshape of revenue and reservation team and full audits on revenue and S&M processes
- Developed e-commerce and online marketing strategies including build-up of microsite, SEO, PPC, online advertising and SNS channel strategies
<p>Director of Revenue Management </p> <p></p>
InterContinental Shanghai Pudong
2012.04 - 2012.10
- Implementation and development of F&B and C&E Revenue Management
- Implementation of Predictive Demand Intelligence and Revenue Revolution projects for Greater China region
<p>Cluster Revenue Manager </p> <p></p>
InterContinental Hotels Group
2010.02 - 2012.03
• In charge of 4 hotels with two multi brands in two regions (Two Crowne Plaza and two Holiday Inn hotels) – Top CTP (Contribution to Profit) hotels in Australasia. Increased hotels Gross Operating Profit by 11.2% and improved RGI ranking positions for two properties.
Education
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Pacific International Hotel Management School, Bachelor Degree in Hospitality Management
2007.07 - 2007.05
Skills
Pricing Expert
Leadership Skills
Project Management
Hotel System Master
Computer Skills
Certification
Certified Revenue Management Executive - HSMAI
Interests
Property and financial investment
New Technologies
Timeline
Vice President Revenue Strategy and Distribution
S Hotels And Resorts
2022.11 - Current
Group Revenue Manager
Naumi Hotels
2022.06 - 2022.11
Cornell Hotel Real Investments and Asset Management
2021-01
Certified Hospitality Digital Marketer
2020-12
Certified Hospitality Business Acumen
2020-09
Strategic Planning and Budgeting - The NYU School of Professional Studies
2018-05
<p>Area Director of Revenue Management </p> <p></p>
Kempinski Hotels
2017.11 - 2019.08
<p>Regional Director of Sales </p> <p></p>
IDeaS Revenue Solutions
2016.12 - 2017.07
Certified Revenue Management Executive - HSMAI
2016-01
<p>Director of Revenue Management, Acting DOSM</p> <p></p>
InterContinental Hotel Qingdao
2015.02 - 2016.12
<p>Revenue Manager </p> <p></p>
Stamford Plaza Adelaide
2013.05 - 2014.08
<p>Director of Revenue Management </p> <p></p>
InterContinental Shanghai Pudong
2012.04 - 2012.10
<p>Cluster Revenue Manager </p> <p></p>
InterContinental Hotels Group
2010.02 - 2012.03
Employee of the Year - InterContinental Hotels Group Northern Territory
2010-01
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Pacific International Hotel Management School, Bachelor Degree in Hospitality Management
2007.07 - 2007.05
<p>Director of Revenue Management</p> <p></p>
Rosewood Abu Dhabi
9 2019 - 2022.05