Ivan Serezhkin
Director of Technology and Analytics
Berlin
Summary
Motivated leader with hands-on mentality seeking opportunities to generate stakeholder and shareholder value by promoting advanced analytics and data technologies. Building frameworks to make the right decisions at the right time.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
Work History
Global Head of Data
Engel & Völkers
01.2021 - Current
- Enabling Digital Transformation in established luxury real estate business with above 1 billion annual revenues and more than 16000 employees:
- Define Data & AI Strategy, facilitate data driven decision making, boost cultural shift and process innovation;
- Establish organizational structure for Data, grow team size from 4 FTEs to 16 FTEs
- Implement Data Vault framework, establish best in class data platform on GCP, enable self-service analytics in major offices in Germany, Spain, France and Italy, etc
- Set-up behavioral analytics framework with unlimited potential for Product use-cases ranging from personalized digital experience to real-time fraud detection and internal affiliate engine
Head of Business Intelligence
Grover
01.2017 - 01.2020
- Leading the Business Intelligence team (6 members)
- Responsible for information management and performance measurement initiatives in the organisation
- Prioritize, scope and manage cross-functional projects in analytics area
- Use technology to transform, organize and analyze data to meet requirements in various functional areas
- Implement company-wide self-service reporting framework and data catalogue
- Establish proactive master-data quality management including monitoring and process adherence
- Automate manual workflows related to data processing
- Implement web tracking and behavioral analytics framework
Expert Data Analyst
Monedo (ex - Kreditech)
01.2013 - 01.2017
- Presenting actionable information to help executives, managers and other corporate stakeholders make informed business decisions:
- Adapt and implement business-case models at the transaction level in the database using SQL and Excel
- Apply statistical methods such as Regression and Clustering to derive additional insights from data using R and Tableau
- Design visual interfaces to interact with the data - dashboards, scheduled email subscriptions, presentations, and other reports using Tableau
- Create data pipelines using ETL tools, SQL databases, Google Sheets and Tableau
- Prepare raw data for analysis, reporting and operational purposes
- Develop and maintain Data Warehouse elements to be meet updated requirements
Research Analyst
Puig
01.2012 - 12.2012
- Produce distribution network analysis in Russain market for major global Perfumery manufacturer:
- Identify market potential by conducting in-depth distributor analysis
- Conduct market research by developing a scorecard to evaluate the retail network, market positioning of brands in portfolio across 3 target groups (COMME des GARÇONS, Nina Ricci, Carolina Herrera, Paco Rabanne, Shakira, Antonio Banderas)
- Develop action plan incl
- Additional resources needed and economic impact
- Propose a strategy in channel and projection of sales till 2016: 5Y P&L forecasting
Education
Master of International Business & Sustainability -
University of Hamburg
01.2014 - 01.2016
Bachelor of Business Administration - undefined
Hanze University of Applied Sciences
01.2009 - 01.2011
Bachelor of Economics - undefined
Plekhanov University
01.2007 - 01.2011
Skills
Architecture and Modelling
Visualization and Analytics
Data Integration
Strategy
Leadership
Problem-solving
Communication
genAI
Timeline
Global Head of Data
Engel & Völkers
01.2021 - Current
Head of Business Intelligence
Grover
01.2017 - 01.2020
Master of International Business & Sustainability -
University of Hamburg
01.2014 - 01.2016
Expert Data Analyst
Monedo (ex - Kreditech)
01.2013 - 01.2017
Research Analyst
Puig
01.2012 - 12.2012
Bachelor of Business Administration - undefined
Hanze University of Applied Sciences
01.2009 - 01.2011
Bachelor of Economics - undefined
Plekhanov University
01.2007 - 01.2011
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