Irena Zaslavsky
Tel Aviv
Overview
6
6
years of professional experience
3
3
Languages
Work History
Senior Account Executive
Easy Technologies 2022- 2024
Tel Aviv
- Excelled in B2B lead generation, identifying and engaging high-value prospects in the technology sector
- Skillfully managed sales pipelines using CRM tools, contributing to a 15% increase in quarterly revenue
- Established and nurtured relationships with C-Level executives and stakeholders within the technology industry
- Conducted competitive market analysis, leading to the refinement of B2B sales strategies and outperformance of industry benchmarks
- Authored compelling sales proposals focused on technology solutions, resulting in a 20% higher lead conversion rate.
Senior Account Executive
WorldreachSEO 2020- 2022
Remote
- Managed key accounts across the technology, iGaming, and Forex sectors, contributing to year-over-year growth in contract value
- Developed and executed effective B2B lead generation strategies, with a focus on stakeholder engagement
- Optimized the technology sales pipeline, achieving an 18% increase in lead conversion rates through targeted CRM management
- Negotiated high-value, long-term contracts, often directly with C-Level executives.
Partnership Affiliate Manager
CM Trading 2018- 2020
Tel Aviv
- Conceptualized and executed innovative creative campaigns aimed at attracting new partners, resulting in increased partnership acquisitions
- Engineered improved conversion rates by developing and optimizing funnels, contributing to enhanced partner engagement and overall performance
- Leveraged end-to-end understanding of affiliate marketing processes, including traffic sources, landing pages, affiliate links, and software management, resulting in optimized performance
- Directed the complete partner recruitment process, refining the funnel and enhancing Return on Investment (ROI).
Partnership Affiliate Manager
AvaTrade 2016- 2019
Tel Aviv
- Oversaw the lifecycle of marketing campaigns, overseeing their progression from ideation to execution
- Led partner account management, including affiliates, introducing brokers, webmasters, and media agencies, fostering strong and productive relationships
- Collaborated with existing partners to identify growth opportunities, optimizing relationships to maximize performance metrics
- Maintained a proactive approach to industry trends and competitive landscape through ongoing research, enabling informed decision-making and innovative strategies
- Represented the company at industry conferences, contributing to the company's reputation within the affiliate marketing space.
Brand Manager
AvaTrade 2015 - 2016
Tel Aviv
- Ensured consistent brand representation by collaborating with agencies, internal teams, and vendors
- Maintained and updated a comprehensive brand repository
- Developed and implemented brand strategies to increase brand equity and market presence
- Analyzed market trends and competitor data to identify opportunities and threats
- Oversaw brand campaigns from ideation to execution, ensuring alignment with overall brand objectives.
Sales Manager
Nevo Dead Sea Spa
01.2012 - 01.2014
Insurance Account Manager
Menora Mivtachim Insurance Ltd
01.2011 - 01.2012
Sales Account Manager
Bank Leumi Ltd
01.2008 - 01.2011
Education
BA - Economics and Management Marketing
College of Management
HND - Higher National Diploma in Business Marketing
Prague British College
Skills
Pipeline Management
Digital Marketing Expertise
CRM & Analytic
Multilingual Communicator
Strategic Problem-Solver
Lead Generation
Presentation Skills
References
References available on request.
Timeline
Sales Manager
Nevo Dead Sea Spa
01.2012 - 01.2014
Insurance Account Manager
Menora Mivtachim Insurance Ltd
01.2011 - 01.2012
Sales Account Manager
Bank Leumi Ltd
01.2008 - 01.2011
Senior Account Executive
Easy Technologies 2022- 2024
Senior Account Executive
WorldreachSEO 2020- 2022
Partnership Affiliate Manager
CM Trading 2018- 2020
Partnership Affiliate Manager
AvaTrade 2016- 2019
Brand Manager
AvaTrade 2015 - 2016
BA - Economics and Management Marketing
College of Management
HND - Higher National Diploma in Business Marketing
Prague British College
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