ILKYAZ AKSOY
Product Manager
Singapore
Summary
Dynamic and results-oriented Product Manager with 10 years of experience driving the development and launch of innovative consumer products, including home appliances. Skilled in managing cross-functional teams, leading new product development, creating go-to-market strategies, and ensuring seamless product lifecycles from conception to launch. Energetic, data-driven, self-disciplined, self-motivated, creative, and a strong team player. Currently working as an MDA Product Manager at Arçelik-Hitachi Home Appliances (Hitachi brand) with 2 years of experience. Recently relocated to Singapore with a Dependant's Pass and eagerly seeking a new opportunity as a Product Manager to apply the skillset and knowledge in this dynamic market.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
8
8
Certifications
Work History
Product Manager
Arcelik-Hitachi Home Appliances
12.2022 - Current
- Managing product roadmap and product strategy for focused markets ( APAC & Middle East)
- Managed full product lifecycle, from ideation through post-launch support
- Identifying consumer behavior's and needs through research and analysis and digging out insights to shape the product portfolio accordingly
- Leading the development, approval and communication of new products/product changes by collaborating with technical teams
- Determining the pricing strategy, profitability and product positioning of new products for each market
- Cross functional cooperation with sales, marketing and technical management departments, complete project management from an idea to product
- Budgeting, forecasting, reporting performance and monitoring product profitability of new products and determining necessary actions for each markets
Head of Consumer Loans Product and Marketing
QNB Finansbank
12.2021 - 12.2022
- Managing customer loans product portfolio, leading the new lending channels and products developments
- Determining consumer loans pricing strategy by monitoring profitability closely
- Designed and executed marketing campaigns to increase loan applications
- Establishing the project scope for business requirements, mapping the process in detail, measuring the added value of prospective projects
- Developing loan allocation processes of channels (mobile/branch/online/call center) with the perspective of creating new products and customer journeys
- Collaborated with risk and compliance teams to meet regulatory standards and mitigate credit risk.
- Developed partnerships with fintechs and digital channels to extend the lending channells
- Analyzing customer portfolio and loan usage habits to have meaningful insight to define target groups for marketing activities
- Budgeting, forecasting and reporting KPIs to top management
- Managing the team responsibilities, providing support and guidance
Business Strategy Assistant Manager
QNB Finansbank
07.2018 - 12.2021
- Running budget and forecast process of SME business line, following deviations versus budget as well as business partnering via ad hoc projects for sustainable market growth
- Designing and implementing comprehensive marketing strategies to B2B and B2C customers as well as controlling budgets, allocating resources amongst strategies/projects and projecting results to BoD
- Planning & execution of CRM project processes including different stakeholders (IT, Business Intelligence, Product Management)
- Analyzing to customer profiles to have insightful data for CRM activities and loyalty campaigns
Product Management Supervisor
QNB Finansbank
07.2014 - 07.2018
- Developing the product vision by keeping an eye on new technologies and customer insight for SME Business line
- Translating business requirements into conceptual, applicable, and user-friendly technological solutions
- Analyzing & reporting key components of the product lifecycle
Education
Master's Degree - MBA with QNB Finansbank Sponsorship
Koc University
01.2016 - 01.2018
Bachelor's Degree - Mathematics
Darmstadt Technical University
01.2012 - 01.2013
Bachelor's Degree - Mathematical Engineering
Istanbul Technical University
01.2009 - 01.2014
Skills
Product Development & Lifecycle Management
Project Management
Go-to-Market (GTM) Strategy & Product Launch
Pricing Strategy & Product Positioning
Market Search and Competitive Analysis
Data-Driven Decision Making
Budgeting & Forecasting & Profitability Analyses
Microsoft Office Tools Expertise
Certification
2021, Assessment Center Leadership Programme
Timeline
Product Manager
Arcelik-Hitachi Home Appliances
12.2022 - Current
Head of Consumer Loans Product and Marketing
QNB Finansbank
12.2021 - 12.2022
Business Strategy Assistant Manager
QNB Finansbank
07.2018 - 12.2021
Master's Degree - MBA with QNB Finansbank Sponsorship
Koc University
01.2016 - 01.2018
Product Management Supervisor
QNB Finansbank
07.2014 - 07.2018
Bachelor's Degree - Mathematics
Darmstadt Technical University
01.2012 - 01.2013
Bachelor's Degree - Mathematical Engineering
Istanbul Technical University
01.2009 - 01.2014
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