Hoe Cheong Sim
Bangkok
Summary
- Deep understanding and have hands-on experience in Commercial Excellence/Operations (SFE. SFO, Digital Marketing, Omnichannel Engagement, Launch Excellence, Business Operation)
- In-depth knowledge of orphan drug, specialty care, general practice, and OTC/X range of products and therapeutic area.
- Experience in leading a team and as an individual contributor in a mid to upper management leadership position (region and local)
- Thrive in a matrix environment
- Love to solve problem with like-minder people.
- Get it done attitude.
Overview
25
25
years of professional experience
Work History
Senior Director, Commercial Excellence
DKSH Management
07.2018 - Current
- Evaluate, select and launch a CRM system
- Develop standard process on SFE fundamentals (S&T, SFO, TA, Call Planning, Coaching, Selling Skills, Incentive guidelines)
- Create a SFE performance dashboard across the region. Providing line of sight to each SFE execution KPIs.
- Centralize customer database to enable a coherent digital engagement channel activation, content management based on customer preference.
- Lead and develop the sales and marketing competency framework.
- Develop coherent sales and marketing training program based on the sales and marketing competency framework.
- Develop a suite of analytics tools to support and provide line of sight on commercial and business development analysis.
Senior Manager, Launch Excellence & Women's Heath - Growth Markets
Teva Pharmaceutical
06.2014 - 07.2018
- Review business cases and allocate the resources needed to create the launch structure and system
- Ensure planning alignment with global, regional and local launch plan across 3 therapeutic areas (Oncology, Respiratory and CNS)
- Implement, track and drive launch readiness and risk management
- Utilized data to improve the launch process and strengthened cross-functional collaboration
- Define and own the development of the Growth Markets Regional Woman's Health Strategy for both GSM (innovative) and branded generic products
- Brand strategy - lead the cross-functional Regional Team (Marketing, Commercial, Medical, Regulatory Affairs, and Supply Chain)
- To monitor and control budget, forecasts and expenses to deliver maximum return on investment.
Marketing Manager
Lundbeck
01.2004 - 01.2014
- Implement strategies and to develop innovative projects to achieve long term sustainable growth
- Responsible for the region A&P and market share development
- Established and evaluate the business opportunity to in-license potential product(s) for the S.E.A market
- Established business forecast, potential and entry for Vietnam market
- Close collaboration with country managers/partners in formulating a business/marketing plan for new product launches
- Review current brand positioning/image and approved all marketing materials to ensure consistent brand identity across the region
Associate International Brand Manager
Lundbeck
01.2010 - 12.2010
- International assignment to Global Strategic Marketing Team
- Preparation for International Sales & Marketing Meeting (ISSM) and support the top 5 EU markets
Team Leader, CNS
Janssen-Cilag
01.2000 - 01.2004
- Launch the first atypical antipsychotic - Risperdal
- Lead a team of 5 product specialists to successfully promote Jansen range of CNS product portfolio.
Education
Digital Marketing Certification -
Square online (developed by Google)
01.2020
Digital Marketing -
E2I
01.2019
Bachelor of Health Science (Nursing) -
La Trobe University
01.2000
Skills
- Strategic Planning
- Critical Thinking Skills
- Negotiation and Conflict Resolution
- Business operation & 3rd party alliance
- Sales and Brand management
- Fiscal Management
Languages
English
Mandarin
Timeline
Senior Director, Commercial Excellence
DKSH Management
07.2018 - Current
Senior Manager, Launch Excellence & Women's Heath - Growth Markets
Teva Pharmaceutical
06.2014 - 07.2018
Associate International Brand Manager
Lundbeck
01.2010 - 12.2010
Marketing Manager
Lundbeck
01.2004 - 01.2014
Team Leader, CNS
Janssen-Cilag
01.2000 - 01.2004
Digital Marketing -
E2I
Bachelor of Health Science (Nursing) -
La Trobe University
Digital Marketing Certification -
Square online (developed by Google)
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