Dancing
Helia Ikko
Social Media Manager
Tallinn
Summary
A technology-savvy professional with 7 years of experience driving brand engagement through creative social media strategies. Highly skilled in strategic planning, community management, and delivering breakthrough social content. Secured a 45% increase in brand sentiment in previous role.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Social Media Manager
Sirowa Tallinn AS
01.2019 - 12.2023
- Implemented social media marketing strategy that increased engagement with target audiences and sales by 45%.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
Digital Marketing coordinator
Fragrances International OÜ
01.2017 - 01.2019
- Managed and coordinated content creation with journalists and influencers for blog posts, e-magazines and online shops.
- Managed multiple PPC advertising campaigns, ensuring proper budget allocation and targeting.
- Developed and implemented analytics system to track website traffic, leads, and conversions. Increased revenue by 51%.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Sales and Marketing Manager
Baltic Support OÜ
02.2014 - 12.2016
- Analyzed customer data to identify and target new sales opportunities.
- Led high-performing sales team, providing coaching and ongoing support to ensure success.
- Developed key account relationships for improved client retention and long-term partnerships and managed over 40 customer issues per day.
Sales Manager
Omniva OÜ
02.2013 - 12.2013
- Managed complex customer issues effectively, navigating multiple internal resources to identify and implement best possible solutions.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Education
Bachelor of Arts - Graphic Disain
Estonian Entrepreneurship University of Applied Sciences
Tallinn 05.2014 - 05.2017
Diploma - Digital Marketing
Marketilo OÜ
Tallinn 04.2020 - 05.2020
Digital and Social Media Marketing Full Course -
Udemy
Online 07.2018 - 05.2018
Photography and Photoshop Course -
ArtStudia OÜ
Tallinn 09.2013 - 05.2014
Skills
E-mail Marketing
undefinedInterests
Photography
Make-Up
Vlogging
Timeline
Diploma - Digital Marketing
Marketilo OÜ
04.2020 - 05.2020
Social Media Manager
Sirowa Tallinn AS
01.2019 - 12.2023
Digital and Social Media Marketing Full Course -
Udemy
07.2018 - 05.2018
Digital Marketing coordinator
Fragrances International OÜ
01.2017 - 01.2019
Bachelor of Arts - Graphic Disain
Estonian Entrepreneurship University of Applied Sciences
05.2014 - 05.2017
Sales and Marketing Manager
Baltic Support OÜ
02.2014 - 12.2016
Photography and Photoshop Course -
ArtStudia OÜ
09.2013 - 05.2014
Sales Manager
Omniva OÜ
02.2013 - 12.2013
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