Dancing
Helia Ikko
Social Media Manager
Tallinn
Summary
A technology-savvy professional with 7 years of experience driving brand engagement through creative social media strategies. Highly skilled in strategic planning, community management, and delivering breakthrough social content. Secured a 45% increase in brand sentiment in previous role.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Social Media Manager
Sirowa Tallinn AS
01.2019 - 12.2023
- Implemented social media marketing strategy that increased engagement with target audiences and sales by 45%.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
Digital Marketing coordinator
Fragrances International OÜ
01.2017 - 01.2019
- Managed and coordinated content creation with journalists and influencers for blog posts, e-magazines and online shops.
- Managed multiple PPC advertising campaigns, ensuring proper budget allocation and targeting.
- Developed and implemented analytics system to track website traffic, leads, and conversions. Increased revenue by 51%.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Sales and Marketing Manager
Baltic Support OÜ
02.2014 - 12.2016
- Analyzed customer data to identify and target new sales opportunities.
- Led high-performing sales team, providing coaching and ongoing support to ensure success.
- Developed key account relationships for improved client retention and long-term partnerships and managed over 40 customer issues per day.
Sales Manager
Omniva OÜ
02.2013 - 12.2013
- Managed complex customer issues effectively, navigating multiple internal resources to identify and implement best possible solutions.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
Education
Bachelor of Arts - Graphic Disain
Estonian Entrepreneurship University of Applied Sciences
Tallinn 05.2014 - 05.2017
Diploma - Digital Marketing
Marketilo OÜ
Tallinn 04.2020 - 05.2020
Digital and Social Media Marketing Full Course -
Udemy
Online 07.2018 - 05.2018
Photography and Photoshop Course -
ArtStudia OÜ
Tallinn 09.2013 - 05.2014
Skills
E-mail Marketing
Copywriting
Digital Marketing
Microsoft Office
Canva
Photoshop
Brand Management
Market Research
Post Optimization
Photography and Videography
Brand Promotion
Facebook, Instagram, LinkedIn, TikTok
Visual design
Social Media and Promotions
Content Creation
E-mail Marketing
Interests
Photography
Make-Up
Vlogging
Timeline
Diploma - Digital Marketing
Marketilo OÜ
04.2020 - 05.2020
Social Media Manager
Sirowa Tallinn AS
01.2019 - 12.2023
Digital and Social Media Marketing Full Course -
Udemy
07.2018 - 05.2018
Digital Marketing coordinator
Fragrances International OÜ
01.2017 - 01.2019
Bachelor of Arts - Graphic Disain
Estonian Entrepreneurship University of Applied Sciences
05.2014 - 05.2017
Sales and Marketing Manager
Baltic Support OÜ
02.2014 - 12.2016
Photography and Photoshop Course -
ArtStudia OÜ
09.2013 - 05.2014
Sales Manager
Omniva OÜ
02.2013 - 12.2013