HATHAITHIP SRILAOR

·Driving profitable growth of the online transient market segment of the business and creating consumer demand and loyalty through proprietary and third-party e-channels

· Support business growth & direction from leading, planning, executing the development of e-Commerce capabilities, including web performance, SEO, CPC/PPC, Social media advertising and other online strategies and tactics.

· Work with media agencies to maximize conversion to hotel’s business.

· In charge of developing and structuring appropriate in house e-Commerce based upon business needs, financial cost and return.

· Update and develop production from Online Travel Agent's website together with agents as well as hotel's website (Booking Engine)

· Keep track of the competitors regarding special promotions and rate packages

· Ensure that hotel’s images, information, descriptions in all electronic channels are up to date

· Develops working relationships with 3rd Party OTA to solicit business opportunities

· Key contact for all the consortia accounts/queries: Virtuoso, Amex Fine Hotels & Resort, Serandipians, Select Hotels (Travel Leader), Serandipians, The Edit by Chase.

· Providing professional advisory to Area Director of Sales and Marketing and Area Director of Revenue Management on online strategy and action plan and any other projects/duties as and when assigned.

· To regularly conduct OTA’s market analysis and provide accurate diagnostic reports periodically

· Ensure that timely and accurate submission of all OTA’s related reports generated.

· Grows 3rd Party OTA in terms of Revenue and Room nights.

· Ensure that the hotel’s images, information, descriptions in all electronic channels are up to date.

· Performs frequently competitive check and make sure that our rates/offers are competitive with the Market.

· Minimal rate parity issue between B2C and B2B.

· Maintain ongoing communication with key local and regional online travel accounts to ensure constant, active presence as well as production.

· Providing professional advisory on online strategy and action plan

• Grows 3rd Party Websites/Online Travel Agents in term of revenue, room nights.

• Develops working relationships with 3rd Party Websites/Online Travel Agents to solicit business opportunities.

• Ensures that hotel’s images, information, descriptions in all electronic channels are clear, sharp and up to date.

• Performs frequently competitive check and make sure that our rates/offers are competitive with the market.

• Ensures that hotel’s rates on 3rd Party Websites/Online Travel Agents are parity and not undercut the hotel’s rates on our own website.

• Visits key market managers to keep up to dates with promotions or marketing activity that could be beneficial to the property

• Online 3rd parties websites management
• Monitored and managed an accuracy of Internet price, information, online selling activities, rates, allocation, control allotment, inventory and cut-off dates on website partner
• Updated and correct the hotels information on all website partners
• Maintained ongoing communication with key local and regional online travel accounts to ensure constant, active presence as well as production
• Prepared an accurate reports such as daily, weekly and monthly reports, revenue and reservation reports to management on timely basis
• Communicated rate and space availability to the hotel sales team and work closely with Online Travel Agents for closing and updates the room availability.