Glen Cameron

• Notable Client work: Publicis Agencies (Advertising, Marketing, Branding, Communications) Coaching/Mentoring for CMO and CEOs (Publicis agencies in Poland, Spain, Italy and The Netherlands) 2014 - 2019
• Michele De Lucchi & AMDL Circle (Architecture, Design, Planning, Branding) Creative consultant - Venice Biennale for Architecture 2018, 2021
• Domus magazine 2018 - Editorial and Strategy Consultant to annual guest editor
• Creative & Communications consultant for Salone Del Mobile (Milan Furniture Fair), 2017 -2022
• Creative Consultant for exhibitions at Triennale di Milano (Milan Triennial), 2019 & 2022
• Reflections of an Architect weekly newsletter published on Revue\; Editor & Publisher, 2021 - present
• Earth Stations: Strategy, Communications, Creative consultant
• AMDL studio communications and personnel restructure (lead) 2017 & 2020
• Aldo Cibic & Cibic Workshop (Architecture, Design) Studio relaunch and restructure 2016 - 2017, inc
• Creating & driving strategic alliance with Lombardini 22 studio
• Launch new website
• (in)complete - Creative campaign and business development tool conceived, developed and grown in 2017
• Produced digitally and by installation at Moscow Fashion Week 2018 and Caffe Florian, Venice, Biennale 2018
• Secured listing in Domus 2019 as one of the 100 best architecture firms in the world
• San Francisco & Silicon Valley Business Development tour 2017
• Coaching & Mentoring for studio lead.

Developer of brand and business for this lifestyle CBD brand, sourced and developed marketing and increased sales by minimum 50% per quarter from start point, sold business in 2023.

• Clients: Lite+ Fog Industries (Vertical Farming), Starname (Crypto), One & Done (Micro-business app), Goddess & Grocer/The Goddess Rocks (Food), The Healthy Leader (Leadership Development/HR), GS2Law (Legal).
• Client Responsibilities: Brand conception, B2B and B2C marketing communications strategy & execution, media planning, content development, social, event planning, corporate strategy, coaching & mentoring
• Company project: The M.O
• (Blockchain/Crypto marketing) Conception, creation and funding for blockchain based marketing solution start-up

• Sports agency - increased revenue quarterly for lifetime of company.
• Notable work included: Media, sponsorship and website development for Carlo Ancelotti, then (and once again) coach of Real Madrid FC.
• Speaking agent for sports speakers.

• Managed EMEA office (5 full-time staff, multiple freelancers, remote production studio in NZ), grew P&L by 30% quarterly over 6 quarters while devoting 80% time on client Saatchi & Saatchi
• Non-S&S clients included: Skolkovo Innovation Tour of Silicon Valley - Project lead
• Global Energy Prize - Concept development and Comms lead for Y1
• I love New York - writer and editor, branded content
• Kevin Roberts and Saatchi & Saatchi (Marketing, Advertising, Branding, Media) PR and advisor to Global CEO Worldwide of Saatchi & Saatchi
• Lovemarks Program: Speechwriter, agent, event producer, media liaison, content writer (L'espresso, Forbes, Brand Forum, KRConnect blog), website development
• Agency marketing: Growth strategy and communications for individual S&S agencies, esp
• Italy, Netherlands, Russia, UAE, Spain, Latin America
• Mentorship for CEOs in each country/region
• Cannes Lions (and other award shows): Industry marketing and event production
• Publishing/Editing: S&S books including "Start with the Answer", "64 Shots", "Mobile Magic", "World Changing Ideas", and "Strategy for Sustainability"
• Saatchi & Saatchi S - Launch and agency marketing for first ever sustainability consultancy inside a major advertising network
• Saatchi & Saatchi X - PR and Communications strategy for Shopper Marketing agency
• Crisis and Issues Management: The Impossible Brief/Blood Relations - Israel & Palestine project for S&S Israel
• Toyota - faulty brakes recall PR
• JCPenney - unapproved advertising entered in award shows
• S&S Middle East - office and region restructure, closure and associated PR.

• Clients included: Indian Olympic Committee
• Spokesperson for Indian teams at the Asian Games in Doha and the Commonwealth Games in Melbourne
• SkillsOne TV, launching new TV channel to grow trade skills
• SelecTV, PR and marketing support
• AuCD - Digital launch of regional web domain strategy for Australian Government
• Australia-Israel Chamber of Commerce, PR & Events
• UHNW networking event production (New Business event for client base).

• Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
• Optimized content with key search terms to drive traffic and online visibility.
• Authored and edited original content across diverse media formats.
• Determined readiness of written pieces, made changes, and approved final versions for publication.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
• Prepared, rewrote, and edited pieces to improve readability and impact.
• Pitched content strategies and managed asset acquisition.
• Selected and edited photos for use in diverse projects.
• Checked reference sources to verify dates, facts and statistics.

• Performed continuous evaluations of content and plans to enhance delivery and improve effectiveness.
• Scheduled and taught in class and online courses to increase learning opportunities.
• Mentored new hires, resulting in stronger staff development and increased productivity.
• Monitored participant workflow and behaviors throughout training process.