Giovanni Greenard

Blend Local Search Marketing is a Singapore-based SEO agency, with clients across the USA primarily. I advanced from SEO Executive to SEO Director over 14 years.

• Increased Website Traffic: Boosted average website traffic and Google Map grid rankings by between 100-300% and in turn sales for all agency clients.
• Algorithm Resilience: Our performance remained unaffected by algorithm changes in both organic search and maps; in fact, we often benefited from them.
• Client Retention: Maintained client relationships for an average of 8 years.
• Cost Reduction: Designed and streamlined agency processes, cutting costs by over 30%.
• High-Volume Brand Phrases: Ranked for high search volume brand phrases by analyzing intent, reverse engineering the competition, and leveraging the site owner's authority within the niche.

Founded in 2020 in rural Thailand, Thai Home Shop has expanded to sell internationally, employs five team members, and has distribution centers in the USA. With no prior eCommerce experience, I built the brand using my SEO and CRO skills, earning a shareholder position.

• Website Development: Designed and managed the building of the website from the ground up.
• Organic Traffic Growth: Increased organic traffic from zero to 5,443 visits per month, ranking for 3,200 keywords, with a mix of investigational and commercial traffic.
• SEO Success: Outranked high authority websites like Etsy, Wayfair and Amazon through optimized collection pages.
• Conversion Rate Optimization: Reformed the entire buyer's journey, significantly increasing conversions.
• Sales Achievement: Generated over 12,000 sales with an annual turnover of $100,000 within 3 years.
• Strategic Partnerships: Brokered partnerships with leading hotels and brands.

Pet Business Insurance operates in over six countries. I was hired to revitalize their website, which struggled with rankings and revenue during the pandemic.

• SEO and Optimization Overhaul: Completed a comprehensive onsite SEO and optimization overhaul, increasing organic search traffic by 500% over a two-year period. Experiencing growth during the pandemic.
• Top Keyword Rankings: Achieved top positions for all primary commercial insurance keywords, significantly boosting visibility.
• Sales Doubling: Doubled sales through effective SEO and conversion strategies.
• Conversion Optimization: Enhanced website design and functionality to improve conversion rates.
• High-Traffic Blog Posts: Ranked "how-to" blog posts that generated thousands of visits per month through reverse engineering.
• Diversified Income: Set up affiliate schemes to fully utilize their investigational traffic.
• Ongoing Consultations: Provided ongoing consultations on omni-channel marketing, advising on budget structuring for PPC, social media, and content.