ERIKA MARUASHVILI

Managed social media presence for diverse projects in education and fitness. Responsibilities included:

• Photography, videography, and drone shooting for professional visual content
• Design and editing of posts, reels, and stories in brand-consistent style
• Daily story management and production of engaging video formats
• Audience analysis and tailoring content strategies to different target groups (parents, students, fitness clients)
• Trend monitoring and adapting company content to current social media trends
• Studying and adjusting strategies in line with changing algorithms of Instagram, TikTok, and Threads
• Copywriting in various tones of voice: playful for kindergartens, fun for music school, motivational for fitness studio
• Event coverage and promotion (holidays, concerts, master classes, sport events)
• Community management: follower interaction, engagement growth, and client retention

Focused on building a strong online identity, driving brand visibility, and attracting new clients while keeping current audiences engaged through creativity, trend adaptation, and data-driven strategies.

Led overall operations of a women’s fitness studio, including team motivation, staff recruitment and replacement, facility improvements, and full oversight of the sales department. Successfully broke and maintained record sales figures with my team until the end of my tenure.

Managed all operational processes, identifying inefficiencies in the client management system that caused overbooked classes and customer dissatisfaction. Oversaw the full migration to a new platform, ensuring smooth data transfer. The new system allowed clients to:

• view and book classes via mobile app,
• track attendance and schedule changes,
• receive reminders, cancel bookings, and reassign spots,
• leave feedback and view trainer ratings.

This significantly improved customer satisfaction, optimized class capacity, and provided trainers with accurate attendance data, leading to higher client retention and overall studio performance.

• Handled client requests via calls and messages, identified customer needs and created tailored tour packages.
• Researched and selected suitable offers, guided clients through the sales process, and ensured accurate booking and documentation.
• Provided ongoing support during clients’ trips, maintained records in various systems, and prepared reports.
• Strong focus on customer care, attention to detail, and closing sales through personalized service.

• Worked with a company specializing in roller blinds and shutters.
• Key responsibilities included recruiting installation staff, managing client calls and data collection, assigning orders to installers, handling sales, and processing production requests for the factory.
• Coordinated deliveries from other cities, ensured proper documentation, and organized schedules with clients for convenient installation times.
• Strong communication and organizational skills allowed me to manage operations efficiently and maintain a high level of customer satisfaction.

• Prepared and served coffee and beverages while operating at an airport coffee kiosk
• Handled cashier duties and maintained cleanliness of counters, machines, and workspace
• Engaged with customers in friendly conversations, which increased sales and created a welcoming atmosphere
• Promoted to Coffee Instructor and transferred to a private coffee shop, where I trained new staff and continued to deliver excellent customer service
• Enjoy interacting with people and building positive connections with customers.