ERP,ECOUNT,BPlus,SAP,CITISoft,WMS,MS-Office
EKAPONG WICHAIDIT
Merchandiser / Buyer / Business Development Professional
Bangkok
Summary
To contribute my extensive experience in merchandising and business development toward greater challenges, while embracing new responsibilities to support company growth and innovation.
Highly motivated and experienced Merchandiser and Buyer with a proven track record in sourcing, supplier negotiation, product development, retail operations, and business expansion. Skilled in developing strategic merchandising plans, managing O2O sales channels, import-export operations, and overseeing cross-functional teams. Adept at analyzing market trends to align product selections with consumer demands, and executing both ATL & BTL marketing campaigns to drive revenue and engagement.
Overview
21
21
years of professional experience
2026
2026
years of post-secondary education
Work History
Import-Export & Business Development Manager
Honest Trading Company
06.2024 - Current
- Manage full-cycle import and export operations, including supplier negotiations, logistics, and documentation.
- Drive expansion of sales channels through online-to-offline (O2O) strategies.
- Select and source market-driven products aligned with current consumer trends.
- Develop and implement marketing strategies both Above the Line (ATL) and Below the Line (BTL).
- Set up front-end and back-end office systems.
- Lead key retail projects such as K-Streat Foodhall at Samyan Mitrtown and KOCO9 (Shop-in-Shop Model).
- Document and map out the business flow of the organization.
Senior Merchandiser – Fresh & Grocery
Siam Wishco Company
02.2023 - 05.2024
- Oversaw product sourcing and supplier negotiations in line with company goals.
- Managed merchandising operations, promotional planning, inventory, and pricing strategies.
- Drove seasonal campaigns and category performance improvements through data analytics.
Merchandiser & Business Development
Mother Marketing Company
04.2022 - 01.2023
- Conducted supplier negotiations and sourcing to align with merchandising goals.
- Planned product launches, promotions, and seasonal events.
- Managed secondary income from gondola end caps, shelf spaces, and product displays.
- Initiated new business projects and expanded promotional scopes for in-store engagement.
- Analyzed performance data and reviewed sales and inventory trends to optimize stock management.
Commercial Retail Manager / Buyer / Merchandiser
Intermart (Thailand) Co., Ltd.
01.2017 - 12.2022
- Lead key retail projects such as Dear Tummy Lifestyle Supermarket & Shop in shop specialty project (ICONSIAM).
- Set up front-end and back-end office systems.
- Managed the entire buying and merchandising process.
- Oversaw product mix and supplier deals for both fresh and dry goods.
- Led strategic initiatives for enhancing in-store product presentation and profitability.
Various Roles in Supermarket Merchandising
The Mall Group
01.2004 - 12.2017
- 2004: Documentation Officer, Merchandising Dept.
- 2006: Secretary to General Manager of Merchandising.
- 2009: Branch Merchandising Manager – Hua Mark & Home Fresh Mart.
- 2011: Merchandising Manager – Gourmet Market (Siam Paragon, Emporium, Bangkapi, Ngam Wong Wan, Bangkae, EmQuartier).
- 2015 – 2017: Head Office Merchandising Manager – OEM House Brands (Food & Non-Food).
Education
Bachelor’s Degree -
Valaya Alongkorn Rajabhat University
Skills
- Strategic Buying & Supplier Negotiation
- Import-Export Management
- Retail and In-Store Operations
- Marketing Activation (ATL & BTL)
- O2O Sales & Channel Expansion
- Inventory & Category Management
- Market Trend Analysis
- Project Management & Store Set-Up
- Microsoft Excel
- Microsoft Office Suite
Personal Information
- Expected Salary: Negotiable
- Date of Birth: 02/12/85
- Marital Status: Single
Software
English: Speaking, Reading, Writing, Listening
Speaking, Reading, Writing, Listening
Timeline
Import-Export & Business Development Manager
Honest Trading Company
06.2024 - Current
Senior Merchandiser – Fresh & Grocery
Siam Wishco Company
02.2023 - 05.2024
Merchandiser & Business Development
Mother Marketing Company
04.2022 - 01.2023
Commercial Retail Manager / Buyer / Merchandiser
Intermart (Thailand) Co., Ltd.
01.2017 - 12.2022
Various Roles in Supermarket Merchandising
The Mall Group
01.2004 - 12.2017
Bachelor’s Degree -
Valaya Alongkorn Rajabhat University
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