Ei Ei Shwe Aye
ICondo Serithai Greenspace Building B , Serithai Road , Khlong Kum , Bueng Kum , Bangkok
Summary
Achieved a 56% year-over-year sales growth from 2022 to 2023, surpassing target goals. Successfully identified and imported 28 SKUs in the food category, tailored to meet the unique demands of the Myanmar market. Led projects for online ads and sampling, and managed new packaging for Sofy Eva Cool and Sofy Eva Night, resulting in a 3.3% market share increase for Sofy Cool Fresh in Unicharm Corporation's feminine care segment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Assistant Business Manager
K.T.Z Distribution Company
01.2022 - 06.2024
- Conducted detailed market research to gain insights into consumer behavior, preferences, and trends, informing strategic marketing decisions
- Execute and oversee marketing activities aligned with sales goals, ensuring seamless integration between marketing efforts and sales execution
- Collected, cleaned, and organized data from various sources, using tools such as SQL, Excel, and Power BI, to generate comprehensive reports for stakeholders
- Prepared detailed reports on business performance for senior management review
- Developed and implemented comprehensive email marketing strategies focused on customer retention, leading to an 80% increase in customer loyalty and a 5% reduction in churn over two years.
- Analyzed customer data to create segmented and personalized marketing campaigns, resulting in a 3.5% increase in click-through rates and a 5% boost in conversion rates across various audience segments.
Senior Business Executive
K.T.Z Distribution Company
02.2020 - 01.2022
- Identified and capitalized on new business opportunities through networking, meetings, and market analysis
- Fostered strong relationships with existing and potential clients, contributing to repeat business and client retention
- Provided training to the sales team on product knowledge and sales techniques
- Prepared financial projections, set sales targets, and developed overall marketing plans and programs to drive sales growth
Marketing Executive
K.T.Z Distribution Company
01.2019 - 01.2020
- Led new product development and package changes to meet regulations
- Created comprehensive marketing strategies to boost sales
- Developed and executed channel strategies to achieve sales targets
- Analyzed SKU profitability by channel and made profit-enhancing decisions
- Executed and tracked the progress of marketing campaigns
Brand Assistant at Sofy Napkin Feminine
Unicharm Corporation
12.2017 - 12.2018
- Supported the Brand Manager in annual planning by providing data-driven insights from activations and market experience
- Launched Sofy Eva Cool and Sofy Eva Night, achieving a 3.3% market share growth in the feminine care segment
- Strengthened distributor and retailer relationships to ensure product availability and meet sales targets
- Managed ATL and BTL activities, brand budgets, and financial tracking, making strategic adjustments as needed across brand management activities, including pricing, promotions, and market research
Marketing Secretary
Grand Royal Group
02.2017 - 11.2017
- Reported directly to the Chief Marketing Officer
- Managed Chief Marketing Officer's diaries and scheduled appointments
- Booked travel and accommodation arrangements
- Prepared and distributed papers and documents for meetings
- Prepared and organized reports and took meeting minutes
- Allocated general marketing budget and payments
- Implemented standard operation procedures and administrative system
- Increased office participation in special events by creating newsletters with detailed calendars and important office updates
- Assisted coworkers and staff members with special tasks on a daily basis
Education
Professional Diploma - Business Intelligence And Data Analyst
06.2024
Bachelor of Business Management -
02.2017
Graduated
Diploma In Accounting -
08.2014
Skills
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- ERP
- Power BI
- SQL
- Analytical Skills
- Product Strategy
- Business Development
- Marketing Strategy
- Sale
- Budgeting
Certification
Business Process Analysis for Trade Facilitation, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), 08/01/22
References
- Mr. Kyaw Kyaw Myint, kyawkyawmyint@ktzcompany.com, +95 95116300, Managing Director, KTZ Distribution Company
- Mrs. Isabella Aung, isabellatsaung@gmail.com, +1 343 580 8058, Head of Diploma, Comparative Politics Diploma Program, Spring University Myanmar
Languages
Myanmar
Native language
English
Advanced
C1
Timeline
Assistant Business Manager - K.T.Z Distribution Company
01.2022 - 06.2024
Senior Business Executive - K.T.Z Distribution Company
02.2020 - 01.2022
Marketing Executive - K.T.Z Distribution Company
01.2019 - 01.2020
Brand Assistant at Sofy Napkin Feminine - Unicharm Corporation
12.2017 - 12.2018
Marketing Secretary - Grand Royal Group
02.2017 - 11.2017
Yangon University of Economics - Bachelor of Business Management,
Pearson College London - Diploma In Accounting,
Business Process Analysis for Trade Facilitation, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), 08/01/22
Matrix Institute of Professionals - Professional Diploma, Business Intelligence And Data Analyst
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