Experienced with inventory management, product selection, and sales strategies. Utilizes effective communication and negotiation skills to build strong vendor relationships. Knowledge of market trends and consumer behavior to maximize profitability.
Hi, I’m
Wipa Wongurai (Tang)
Merchandise Manager
3399/563 The Origin Ladprao-Bangkapi, Bangkapi
Summary
Overview
13
years of professional experience
2012
years of post-secondary education
3
Languages
Work History
DPlus Intertrade Co, LTD.
Sales Trade and Merchandiser Manager
05.2025 - Current
Job overview
- Collaborated with management team to develop sales strategies and goals, aligning with company objectives.
- Collaborated with team members to achieve monthly sales targets.
- Collaborated with marketing teams to develop in-store promotional materials, enhancing brand visibility and customer engagement.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Conducted regular competitors'' analysis, adjusting strategies to maintain a competitive edge in the market.
- Optimized product assortment based on customer preferences, maximizing revenue potential.
- Enhanced store revenue by consistently exceeding personal sales targets through effective customer engagement and product knowledge.
- Engaged with customers to effectively build rapport and lasting relationships.
- Managed inventory to ensure product availability, contributing to increase sales.
- Streamlined inventory management processes for enhanced efficiency and reduced waste.
- Managed cross-functional teams for efficient execution of merchandising initiatives and projects.
- Increased sales by implementing effective merchandising strategies and collaborating with store partners.
- Organized staff training sessions on new products or market trends to ensure a knowledgeable workforce.
- Analyzed sales data to identify trends, ensuring optimal product placement and promotion strategies.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
- Generated reports on Merchandiser activities to support management decisions.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
Muji Retail (Thailand)
Household Merchandise Manager
12.2023 - 05.2025
Job overview
- Delivered sales performance of Household product over 5,000 items to achieve the target by generating sales amount per month as over 100 MB (growth from last year over +10%)
- Sales and GP Performance analysis reports to be presented for all party by weekly
- Managing and regulating the inventory of the Company as Out of stock target lower than 4%
- Plan shipment schedule aligning with Origin deliver such as Japan, China and Asean side to ensure timely delivery of stocks
- Monitor and Follow-up Inventory Plan
- Manage day to day Merchandising Department Work Plan
- Manage proper product assortment plan
- To conduct product presentations, briefing and training for relevant teams
- Determine pricing strategy
Siam Makro PCL
Merchandise Manager (Commercial Fresh Food)
05.2022 - 11.2023
Job overview
- Delivered sales performance of Frozen pork to achieve the target by competitive price development, product selection and promotion plan
- (Sales amount per year growth from 2021 as 8.9% or 404 MB)
- Monitoring for inventory stock at DC and store and replenishment
- Forecast and develop ordering plan for stock availability product at store
- Coordinate with operations, QA and QC for best product quality selling
- To do guideline planogram for stores (by format)
- Develop product to match with every customer segment, platform, Makro channel and Makro partner
Big C Supercenter Public Co., Ltd.
Senior Manager (Space Management, SRD)
11.2018 - 04.2022
Job overview
- Analyze data by using sales, profit and competitors as a space rule development and present about new space allocation rule by category in each Division of Hardline, Home line and Softline for Hypermarket and Market store format to be a standard
- Discuss and allocate job to responsible person in a team to work on category space allocation by applying standard adjacency flow following company's direction to provide easy to shop for customer
- Work closely with Planogram team (SRD), Merchandise (Buyer) and Operations to implement Major range change, Renovation project in each Division for store development
- Coordinate with all parties to keep monitor and report the status of projects to finish within timeline
NAMU LIFE PLUS CO., LTD (SNAILWHITE)
Key Account Manager
03.2018 - 10.2018
Job overview
- Manage assigned key focus customers (Boots, Tesco and Robinson) by developing overall business strategy to grow sales volume and income value 200 MB.+ per year
- Develop trust relationships with a portfolio of major clients (Boots, Tesco and Robinson) to ensure they do not turn to competition
- Negotiate for free visibility online and offline to Snailwhite product and deduct company expense over 10 million up per annual
- Annual business planning and strategic establishing to ensure plan with actual sales achieve objective
- Responsible for building and managing customer's P&L
- Monitor and Analysis brand performance and product category in overall market, To evaluate and improve sales strategy for short/long term
- Survey front-store and meet store supervisor/manager (Operation Project) in modern trade with special trade channel for information in NPD development, Market trend data, customer behavior, and etc
- And escalate to relevant department for next step
- Execute Sales plan and promotion campaign, Initiative In-store project (Cheer girl, Gift with purchase and etc.) and Special event in order to drive sales-out
- Improved Tesco's sales performance by price structure management, visibility improvement and inventory management in Q2/2018 by increasing 33% growth from Q1/2018
True Distribution and Sales
Marketing Manager (Trade Marketing)
09.2016 - 03.2018
Job overview
- Achieving targeted volume and revenue by classifying and prioritizing the product to match with each shop's performance in term of category management based on data analysis to increase sales and reduce inventory (Device and Accessory)
- To monitor market trends, pricing and competition on a regular basis to analyses and determine customer needs, price schedules, and discount rates
- Improved over stock device inventory in retail shop and forecasting accuracy demand to Supply chain by using Moving Average Method
- (Pre-paid sims, Postpaid sims and Devices & Accessory)
- Generated daily and weekly stock analysis report for Top-level management
- Prepared periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion by analyzing sales statistics to formulate optimal business plans and forecasts
- Developed and implemented strategic marketing plans and sales plans to achieve corporate objectives for products and services ranges (implement the assortment matrix by using Quartile Analysis including Pre-paid sims, Post-paid sims and Devices & Accessory)
- Deliver and implement Reduction % out of stock project more than 12% on Average of Lean Six Sigma Green Belt training program into the retail shop
Tesco Lotus
Floor Planning Manager (SRD), Commercial Strategy and Operation
01.2015 - 08.2016
Job overview
- To analyze customer's behavior and categorize sales of each store for space improvement and product allocation (based on stats and analysis)
- Increase sales performance of store by applying optimized space management and generate additional sales performance from rental fee (Mall) by providing space from sales floor to Mall
- Work closely with store operations, Buyer and Marketing in order to manage product inventory efficiently
- Analyze customer behavior and monitor sales performance in each store in order to allocate product range and manage space efficiently mapping with customer behavior by local area differently
- Manage end to end project to launch renovation/ new store project and launch new product category
Tesco Lotus
Store Manager (Management Trainee)
05.2013 - 12.2014
Job overview
- Drove over 40 staffs at Talad Rawai (Phuket) to reach the standard of store following the KPIs of company and customer service
- Managed and made decision on inventory stock control (Over stock/out of stock) to reduce shrinkage and improve sales turnover
- Increasing sales performance at least 12% and improve P&L to 10% from impairment store status
Food for The World Co.,Ltd. in Saha Farms Group
Sales and Marketing (International Marketing Officer)
09.2012 - 01.2013
Job overview
- Deliver new business opportunities to meet market trends, and doing a market analysis to identify customer needs, prices schedules and discount rate
- Managed and monitored daily sales and marketing aspects, to ensure that sales and marketing KPI's are completely meet the target
- Increasing sales order following by sales target and ensure smooth service delivery with business solutions have been provided to customer
- Coordinate with audit team of customer from oversea (Vesty Foods UK) for visiting the factory and farm
Education
Bournemouth UniversityUK
MSc from International Business Management with Merit
University Overview
Kasetsart University
Bachelor of Science from Food Science & Technology
University Overview
GPA: 3.00
Skills
Efficiency improvement
Personal Information
Personal Information
Date of Birth: 05/01/1986
References
References
Ms. Pinyaphat Jirachotboonyanon, Sales Director DPlus Intertrade Co, LTD., 064-518-7999
Training
Training
- HACCP, Kasetsart University, 4 days
- Food Science, Kasetsart University, 2 weeks
- Products Pickle Mustard Green and Products Vegetable, The Peace Canning (1958) Co., Ltd. Chiangmai Branch, 2 months
- Lean Six Sigma Green Belt Training Course, True Corporation, 8 days, 02/17 - 03/17
Timeline
Sales Trade and Merchandiser Manager
DPlus Intertrade Co, LTD.
05.2025 - Current
Household Merchandise Manager
Muji Retail (Thailand)
12.2023 - 05.2025
Merchandise Manager (Commercial Fresh Food)
Siam Makro PCL
05.2022 - 11.2023
Senior Manager (Space Management, SRD)
Big C Supercenter Public Co., Ltd.
11.2018 - 04.2022
Key Account Manager
NAMU LIFE PLUS CO., LTD (SNAILWHITE)
03.2018 - 10.2018
Marketing Manager (Trade Marketing)
True Distribution and Sales
09.2016 - 03.2018
Floor Planning Manager (SRD), Commercial Strategy and Operation
Tesco Lotus
01.2015 - 08.2016
Store Manager (Management Trainee)
Tesco Lotus
05.2013 - 12.2014
Sales and Marketing (International Marketing Officer)
Food for The World Co.,Ltd. in Saha Farms Group
09.2012 - 01.2013
Kasetsart University
Bachelor of Science from Food Science & Technology
01.2007
Bournemouth University
MSc from International Business Management with Merit
01.2012