Dynamic entrepreneur with a proven track record at Good Foodie Media, excelling in strategic vision and client engagement. Successfully secured partnerships that drove significant growth while fostering a collaborative team environment. Transitioned my skills into the world of artist development and partnerships, working closely with emerging and established talent to grow their platforms, navigate the industry, and create impactful collaborations.
Overview
7
7
years of professional experience
Work History
Founder - Artist Development & Partnerships
8WHAT
04.2023 - Current
Supported artist goals with corresponding action plans and timelines.
Leveraged networks to identify and generate opportunities to increase exposure and revenue for artists.
Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
Established strong relationships to partner with and navigate artists with wide range of personality types.
Set realistic expectations with clients to consistently deliver on expectations.
Increased artists'' exposure by strategically leveraging social media and marketing campaigns.
Streamlined communication between artists, agents, and producers for more efficient collaboration.
Expanded artist networks by fostering relationships with key industry professionals and influencers.
Executive Director
Good Foodie Media Pte Ltd (Singapore Foodie)
06.2022 - 05.2023
Evaluated market trends to identify emerging opportunities and inform strategic decision making.
Secured lucrative partnerships by establishing strong relationships with key industry players.
Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Established foundational processes for business operations.
Networked with other businesses and customers to increase sales opportunities and contacts.
Recruited, interviewed and hired new staff members and developed training materials for employees.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
Partner - Director & Chief Marketing Officer
Good Foodie Media Pte Ltd (Singapore Foodie)
01.2019 - 06.2022
Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Leveraged professional networks and industry knowledge to strengthen client relationships.
Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
Coordinated teams of design and implementation professionals to manage all project objectives.
Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
Produced media kits to showcase key marketing analytics and demographics for sales presentations
Video Editor
Good Foodie Media Sdn Bhd
04.2018 - 12.2018
Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.
Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences.