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Disney Ponghiranchayatid
Merchandising Manager
Nonthaburi,Thailand
Summary
Motivated business professional bringing 5 years of entrepreneurial experience. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams. Studious Merchandising Manager offering 5 years of extensive experience in Retail Business. Top-tier skills in analytical problem solver and critical thinker with remarkable decision-making and multi-tasking abilities. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Business Owner
Ultimate Zo Co.,ltd. (My company)
Bangkok, Thailand
09.2017 - Current
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals, increase sales by 30%-50%.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Trained and coached new and existing partners to boost their productivity.
- Optimized team hiring, training and performance.
- Entered income and expense details into business databases to track purchases and address variances.
- Consulted with customers to assess needs and propose optimal solutions.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Trained and motivated partners to perform daily business functions.
- Created and monitored promotional approaches to increase sales and profit levels.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
Merchandising Manager
Siam Gems Group Co.,ltd.
Bangkok, Thailand
05.2015 - 08.2017
- Set sales quotas, established performance expectations and visited retailers to optimize sales and customer service.
- Established sales quotas and explained performance expectations in routine meetings to optimize sales and customer service.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Optimized store displays and appearance via strategic merchandising.
- Developed merchandise plans to purchase various highly sought-after items to increase sales by 30-40%.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Monitored stock levels and product sales to determine purchasing needs.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Oversaw inventory counts each month to maintain stock records and account for shrinkage.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Arranged consistent shelves, bins and racks at 5 locations by following established planograms.
- Drove sales growth in Leather goods, Fashion, Jewelry, Beauty&Skincare area.
- Developed productive relationships with key account holders.
- Completed monthly and yearly sales and business strategic plan performance reports.
Brand and Merchandising Manager
Peppo Fashions Co.,ltd.
Bangkok, Thailand
03.2013 - 04.2015
- Organized meetings for up to 40 staff members to discuss upcoming promotions, key strategies and tasks.
- Oversaw inventory counts each week to maintain stock records and account for shrinkage.
- Developed merchandise plans to purchase various highly sought-after items to increase sales by 20%.
- Established sales quotas and explained performance expectations in routine meetings to optimize sales and customer service.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion and merchandising for proper product visibility.
- Monitored stock levels and product sales to determine purchasing needs.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Optimized store displays and appearance via strategic merchandising.
- Arranged consistent shelves, bins and racks at 24 locations by following established planograms.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Authorized purchase orders and consumables through brand purchasing program.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations.
Marketing and Communications Officer
Samart Mutimedia Co.,ltd.
Nonthaburi, Thailand
02.2010 - 03.2015
- Received and processed customer feedback, supporting customer journeys and adapting strategy to reflect ambitions.
- Led team of successful marketing professionals in designing promotional materials and outlining company vision.
- Liaised with directors of sales and marketing to manage and deliver marketing and communications plans.
- Tracked return on investment for targeted marketing campaigns and reassessed when necessary.
- Ran B2B and B2C advertising campaigns, managing budgets and responsibly documenting expenditures.
- Supervised marketing plans and actions for product launches, public relations tasks and trade shows.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
PR Account Executive
Arc Worldwide Co.,ltd.
Bangkok, Thailand
04.2008 - 02.2010
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Presented product concepts and offerings to meet client specifications and preferences.
- Raised ROI 3 to brand awareness through consistent product campaign launches.
- Wrote and edited articles, advertorial periodicals and publications for external audiences.
- Wrote press materials and delivered presentations to media representatives.
- Created messages, position statements and other corporate communications based on company's objectives.
- Built professional relationships with key accounts and media staff by holding press conference and other PR activities.
Education
Bachelor of Arts - Journalism And Mass Communications
Thammasat University
Bangkok, Thailand 05.2004 - 03.2008
High School Diploma -
Samsen Wittayalai School
Bangkok, Thailand 05.2001 - 03.2004
Skills
Negotiation
Coaching and mentoring
Client account management
Inventory management
Relationship building
Effective leader
Business management and development
Cost control and analysis
Business growth and retention
Operations management
Sales and marketing
Creative merchandising
Software
Microsoft Excel
Canva
Interests
Self development and Leaderships Skills
Health and Wellness
Real estate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Business Owner
Ultimate Zo Co.,ltd. (My company)
09.2017 - Current
Merchandising Manager
Siam Gems Group Co.,ltd.
05.2015 - 08.2017
Brand and Merchandising Manager
Peppo Fashions Co.,ltd.
03.2013 - 04.2015
Marketing and Communications Officer
Samart Mutimedia Co.,ltd.
02.2010 - 03.2015
PR Account Executive
Arc Worldwide Co.,ltd.
04.2008 - 02.2010
Bachelor of Arts - Journalism And Mass Communications
Thammasat University
05.2004 - 03.2008
High School Diploma -
Samsen Wittayalai School
05.2001 - 03.2004