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Disney Ponghiranchayatid
Merchandising Manager
Nonthaburi,Thailand
Summary
Motivated business professional bringing 5 years of entrepreneurial experience. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams. Studious Merchandising Manager offering 5 years of extensive experience in Retail Business. Top-tier skills in analytical problem solver and critical thinker with remarkable decision-making and multi-tasking abilities. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Business Owner
Ultimate Zo Co.,ltd. (My company)
Bangkok, Thailand
09.2017 - Current
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals, increase sales by 30%-50%.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Trained and coached new and existing partners to boost their productivity.
- Optimized team hiring, training and performance.
- Entered income and expense details into business databases to track purchases and address variances.
- Consulted with customers to assess needs and propose optimal solutions.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Trained and motivated partners to perform daily business functions.
- Created and monitored promotional approaches to increase sales and profit levels.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
Merchandising Manager
Siam Gems Group Co.,ltd.
Bangkok, Thailand
05.2015 - 08.2017
- Set sales quotas, established performance expectations and visited retailers to optimize sales and customer service.
- Established sales quotas and explained performance expectations in routine meetings to optimize sales and customer service.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Optimized store displays and appearance via strategic merchandising.
- Developed merchandise plans to purchase various highly sought-after items to increase sales by 30-40%.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Monitored stock levels and product sales to determine purchasing needs.
- Researched new vendors, acquired samples and negotiated merchandise deals.
- Oversaw inventory counts each month to maintain stock records and account for shrinkage.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Arranged consistent shelves, bins and racks at 5 locations by following established planograms.
- Drove sales growth in Leather goods, Fashion, Jewelry, Beauty&Skincare area.
- Developed productive relationships with key account holders.
- Completed monthly and yearly sales and business strategic plan performance reports.
Brand and Merchandising Manager
Peppo Fashions Co.,ltd.
Bangkok, Thailand
03.2013 - 04.2015
- Organized meetings for up to 40 staff members to discuss upcoming promotions, key strategies and tasks.
- Oversaw inventory counts each week to maintain stock records and account for shrinkage.
- Developed merchandise plans to purchase various highly sought-after items to increase sales by 20%.
- Established sales quotas and explained performance expectations in routine meetings to optimize sales and customer service.
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion and merchandising for proper product visibility.
- Monitored stock levels and product sales to determine purchasing needs.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Optimized store displays and appearance via strategic merchandising.
- Arranged consistent shelves, bins and racks at 24 locations by following established planograms.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Authorized purchase orders and consumables through brand purchasing program.
- Generated weekly, monthly, quarterly and yearly reports on purchasing operations.
Marketing and Communications Officer
Samart Mutimedia Co.,ltd.
Nonthaburi, Thailand
02.2010 - 03.2015
- Received and processed customer feedback, supporting customer journeys and adapting strategy to reflect ambitions.
- Led team of successful marketing professionals in designing promotional materials and outlining company vision.
- Liaised with directors of sales and marketing to manage and deliver marketing and communications plans.
- Tracked return on investment for targeted marketing campaigns and reassessed when necessary.
- Ran B2B and B2C advertising campaigns, managing budgets and responsibly documenting expenditures.
- Supervised marketing plans and actions for product launches, public relations tasks and trade shows.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
PR Account Executive
Arc Worldwide Co.,ltd.
Bangkok, Thailand
04.2008 - 02.2010
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Presented product concepts and offerings to meet client specifications and preferences.
- Raised ROI 3 to brand awareness through consistent product campaign launches.
- Wrote and edited articles, advertorial periodicals and publications for external audiences.
- Wrote press materials and delivered presentations to media representatives.
- Created messages, position statements and other corporate communications based on company's objectives.
- Built professional relationships with key accounts and media staff by holding press conference and other PR activities.
Education
Bachelor of Arts - Journalism And Mass Communications
Thammasat University
Bangkok, Thailand 05.2004 - 03.2008
High School Diploma -
Samsen Wittayalai School
Bangkok, Thailand 05.2001 - 03.2004
Skills
Negotiation
Software
Microsoft Excel
Canva
Interests
Self development and Leaderships Skills
Health and Wellness
Real estate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Business Owner
Ultimate Zo Co.,ltd. (My company)
09.2017 - Current
Merchandising Manager
Siam Gems Group Co.,ltd.
05.2015 - 08.2017
Brand and Merchandising Manager
Peppo Fashions Co.,ltd.
03.2013 - 04.2015
Marketing and Communications Officer
Samart Mutimedia Co.,ltd.
02.2010 - 03.2015
PR Account Executive
Arc Worldwide Co.,ltd.
04.2008 - 02.2010
Bachelor of Arts - Journalism And Mass Communications
Thammasat University
05.2004 - 03.2008
High School Diploma -
Samsen Wittayalai School
05.2001 - 03.2004
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