Diksha Kalsotra

• Manage day-to-day office operations, including vendor coordination, supply procurement, facilities oversight, and compliance with German workplace regulations
• Act as key liaison for internal departments (HR, IT, Finance) and external vendors (landlord, service providers)
• Welcome visitors and ensure a professional front-office experience
• Oversee office budgets, invoice tracking, and insurance coverage
• Organize internal events and act as Health & Safety representative
• Coordinate with global teams to align procedures and standards

Initiatives & Achievements

• Created a real-time Excel-based tracking system for inventory, keys, and cupboards
• Launched a German-learning initiative with daily vocabulary and assessments for team members
• Organized a Women's Day event at a client location - handled vendors, logistics, and guest gifting
• Customized snack and beverage arrangements for client visits, tailored to preferences and budget
• Streamlined front-desk procedures to improve guest experience
• Built client relationships through attentive, solution-oriented support

• Managed and grew Instagram presence, boosting follower count and engagement organically.
• Created trendy, relatable content (reels, memes, stories) tailored to Gen Z and tech-savvy audiences.
• Led influencer marketing campaigns by identifying and collaborating with micro-influencers to amplify reach.
• Developed and executed a comprehensive SEO strategy, resulting in a 25% increase in organic search traffic
• Conducted in-depth competitor analysis and identified key SEO opportunities, resulting in a 15% increase in keyword rankings and a 10% increase in website authority
• Collaborated with cross-functional teams to optimize website content and meta tags, resulting in a 30% increase in click-through rates
• Analyzed website traffic and performance metrics, identifying and troubleshooting SEO issues that resulted in a 20% increase in website traffic and improved user engagement

• Successfully earned a Digital Marketing Diploma from the Digital Marketing Institute
• Established a supportive community on personal Instagram channels (@dikshaftspiration and @dikshakalsotra) focusing on connecting and engaging mothers in home workout

• Increased brand engagement by 2X by singlehandedly managing, creating, and scheduling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
• Proactively responded to comments, posts, and questions on various channels
• Analyzed and reported social media KPIs on a weekly basis for results and new trends using Hootsuite
• Utilized data-driven insights to optimize website structure and navigation, leading to a 25% decrease in page load time and a 10% increase in average session duration
• Performed keyword research and competitor research and implemented a backlink program using Semrush
• Assisted the team with On-Page SEO optimization using Yoast SEO, leading to 12% increase in organic traffic
• Collaborated with team members to help expand marketing channels from 3 to 10

• Storyboarded e-learning content for assurance of optimum flow using Articulate 360
• Designed course materials for engineering students and supported implementation
• Contributed to the development of a comprehensive employee training program using agile methodology
• Recognized for optimizing project budget and resources and delivering time-critical projects

Published viral content with

10K+ shares on Postoast and

1.4M+ views on Quora

• Clarified customer issues and determined the root cause of problems to resolve product complaints using Decision Trees
• Best team player award-2017 Q3 for achieving the highest client satisfaction score
• Mentored a team of 4 new joiners in quality control and client handling