Summary
Overview
Work History
Education
Skills & Expertise
Websites
Timeline
Generic

Dhruva Singh

Bangkok

Summary

Accomplished software engineering leader with over 18 years of experience delivering enterprise-scale platforms across retail, ERP, and e-commerce ecosystems. Proven track record in building high-performing engineering teams, modernizing legacy systems, and driving digital transformation through in-house product development, agile delivery, and cloud-native architecture.

Currently leading 40+ engineers across multiple squads at CP Axtra (Siam Makro) as IT Chapter Lead, overseeing solution architecture, technical delivery, resource planning, and stakeholder alignment with the CDO and product heads. Adept at scaling complex retail technology platforms, including order management, catalog systems, ERP foundations, planogram systems, store picking, and self-checkout solutions, to support omnichannel growth and operational efficiency.

Recognized for transforming cost-heavy vendor systems into scalable internal platforms, optimizing delivery pipelines, and reducing total cost of ownership through team-led innovation and architectural best practices.

Overview

18
18
years of professional experience

Work History

Senior Manager – IT Chapter Lead (Acting Head of Software Engineering)

CP Axtra Public Company Limited
Bangkok
03.2020 - Current
  • Lead 40+ engineers across cross-functional squads, overseeing solution architecture, delivery pipelines, hiring, and technical governance across e-commerce, ERP, and retail systems.
  • Own the software delivery lifecycle — from high-level design and architecture review to sprint planning, QA strategy, and stakeholder alignment with the Head of Product, CDO, and IT Directors.
  • Established scalable development practices and modernized legacy systems to align with cloud-first and microservices architectures.

Key Projects & Achievements:

  • In-House Catalog Management System: Replaced a third-party pricing platform by building a fully in-house catalog management system tailored to business rules.
    Eliminated 100% of external licensing costs, while improving customization flexibility, and accelerating delivery speed.
  • RM3 – Centralized Price and Promotion Engine. Designed and led the development of the RM3 platform to unify pricing and promotions across channels (web, app, in-store).
    Eliminated vendor dependency, accelerated delivery cycles by 30%, and achieved significant annual savings.
  • ERP Modernization for MakroPro Expansion: Re-architected Oracle Retail ERP backend systems to be API-driven and cloud-adaptable, enabling integration with mobile-first platforms.
    Reduced data sync latency from hours to minutes and enabled digital SKU management.
  • Technical Delivery and Squad Performance: Introduced squad-level KPIs such as sprint velocity, on-time delivery rate, and production incident metrics to improve planning accuracy and operational quality.
    Increased on-time delivery and reduced P1 production issues by year over year.
  • Cloud Architecture & DevOps Transformation: Migrated core services to AWS and Azure, integrating CI/CD pipelines, monitoring, and security best practices.
    Achieved 99.95% uptime, and reduced cloud cost per unit by 20% via optimization and autoscaling.

Solution Architect

CP Axtra Axtra Public Company Limited
Bangkok
03.2018 - 02.2020
  • Designed and delivered a custom OMS platform, transitioning from SaaS to an in-house model, cutting recurring platform costs by over 100%, and increasing order processing speed.
  • Led the IBM Sterling OMS deployment to improve order lifecycle tracking across all online channels.
  • Created a robust integration architecture between ERP and digital platforms, improving data accuracy and scalability.
  • Implemented Agile and DevOps workflows, reducing release cycle times.

Technical Consultant

CP Axtra Public Company Limited
Bangkok
05.2015 - 02.2018
  • Led the transformation of business-critical data into the Oracle Retail suite, stabilizing and optimizing the RMS, RPM, and ReIM systems.
  • Automated invoice matching using Oracle ReIM reduces manual workload significantly and increases financial accuracy.
  • Migrated from legacy applications to standardized modules of Oracle Retail ERP, reducing maintenance complexity and long-term tech debt.

Assistant Consultant

Tata Consultancy Services
Bengaluru
10.2012 - 05.2015
  • Managed TCS project team for Aditya Birla Fashion and Retail, delivering Oracle Retail solutions across RMS, ReIM, SIM, and BI.
  • Designed and implemented new business processes in Oracle Retail modules.
  • Provided technical and functional leadership for defect resolution and system enhancements.

Technical Consultant / Senior Software Engineer

Tesco HSC
Bengaluru
09.2007 - 08.2012

Technical Consultant | Kuala Lumpur | 2010 – 2012

  • Supported Oracle Retail deployments across Malaysia and Thailand, addressing regional requirements and stabilizing rollout.
  • Trained store-level users and prepared documentation to improve post-go-live support.

Senior Software Engineer | Bengaluru | 2007 – 2010

  • Developed and customized RMS, RPM, and ReIM modules for internal use.
  • Assisted in version upgrades and SR resolution to maintain system stability and performance.

Education

Master of Science - Business Analytics

Birla Institute of Technology and Science (BITS)
Pilani, India
08.2020

Bachelor of Engineering - Information Technology

Visvesvaraya Technological University
Karnataka, India
08.2007

Skills & Expertise

  • Leadership: Engineering management, squad & chapter leadership, delivery governance, hiring, stakeholder collaboration.
  • Architecture: Microservices, solution design, integration, modernization, high-level design review.
  • Enterprise Platforms: Oracle Retail (RMS, RPM, ReIM, EBS, Fusion ERP), Loginext, Relex replenishment, third-party delivery systems, mid-mile & last-mile logistics, omni-channel stock management expertise, credit platforms, OMS (IBM Sterling, custom OMS), catalog & pricing engines, promotion optimization, planogram systems, store picking solutions, self-checkout solutions, customer journey expertise on web portals.
  • DevOps & Delivery: Agile, CI/CD, sprint planning, release management, CloudOps, incident management, monitoring, squad KPIs (velocity, on-time delivery, incident rate).
  • Tech Stack: Java, Node.js, Oracle PL/SQL, AWS, Azure, Tencent Cloud, Docker/Kubernetes, GitLab, Jira, Confluence, RESTful APIs.

Timeline

Senior Manager – IT Chapter Lead (Acting Head of Software Engineering)

CP Axtra Public Company Limited
03.2020 - Current

Solution Architect

CP Axtra Axtra Public Company Limited
03.2018 - 02.2020

Technical Consultant

CP Axtra Public Company Limited
05.2015 - 02.2018

Assistant Consultant

Tata Consultancy Services
10.2012 - 05.2015

Technical Consultant / Senior Software Engineer

Tesco HSC
09.2007 - 08.2012

Master of Science - Business Analytics

Birla Institute of Technology and Science (BITS)

Bachelor of Engineering - Information Technology

Visvesvaraya Technological University
Dhruva Singh