Detchat Puangkaew

● Lead in developing FMCG household, personal care brand Atttack, Magiclean, Haiter, Laurier, Biore Merries sales strategy, managing and expanding market of Indochina countries to ensure & profit achievement for overall with strategic categories and activities ATL & BTL.

● Develop foreign distributors plan and trading term agreement.

● Establish and effective relationship/partnership with distributors.

● Monitor sales forecasting, budget management and control profit & Loss.

● Cooperate with internal function e.g. trade marketing, marketing, finance to improve sales ● performance and distribution.

● Manage and monitor export sale team performance.

● Coaching and consulting for export sale team development.

● localize marketing such as ABL and BTL in each distributor countries.

●Expand more product category in each distributor countries.

●Expand new channel such as Ecommerce, Convenient store, hyper market in each distributor countries.

Taking care Harnn brand and export to China, Korea, Japan Asean and Middle east, Europe,

●.Monitor effective implementation of international business development activities in existing distributors of Harnn brand retial stores( China, Taiwan, Korea, Japan, Europe etc).

● Establishing and starting TMall global Ecommerce platform in China market at July 2020, this is first time of Harnn brand to sell in platform of Alibaba China.

● Take care for Ecommerce platform in China market such as Tmall global, JD and Kaola etc. which are the majority sale incomes.

● Create and analysis marketing activities in each Ecommerce platform both in site Taobao( Search AD, KOL live and off sit Taobao( Weibo, Red, Baidu etc.).

●Develop individual business plans for each country.

● Administer and develop initiatives to increase sales and market development activities.

●Analyze business strategies and develop improvement plans for same to provide appropriate growth to business.

●Design plans to achieve all objectives and develop plans for new business and always approach new distributors (new countries like Greece, Russia Dubai) to order to achieve the sale target.

●Train and provide guidance to staff members and business development issues.

●Manage all customer communication and maintain effective relationship with all.

●Prepare pricing strategies according to customer budgets and procurement methods.

●Evaluate market trends and provide appropriate support to product development.

Taking care FMCG cosmetic Brand name Beauty Buffet in export market.

● Create strategies to increase to increase sales volume in distributor 15 countries.( China is majority sale 80% of total export)

● Responsible and taking care for Ecomence platform in China market such as Tmall global, JD, Kaola, VIP etc.

● Initiating key account management and sales strategies to maintain and increase sales.

●Expanding the potential customer and explore new in oversea market.

●Being responsible for sale targets.

●Establishing and maintain long-term relationship with the distributors.

●Monitor distributor’s order and overseeing the oversea department team and other department such as support department to achieve sale target.

●Work closely with the distributor to create localize marketing in each country.

●Developing export marketing plans and strategies.

●overseeing and handle with customer complaints and resolve their problem at fast.

●Managing, responding to supporting customer’s requirements in order to ensure that products and service meet their highest satisfaction.

●participating in oversea exhibitions.

●manage oversea 15 staffs operation to achieve sale target.

● Seek for the new market opportunity for “Beauty Buffet” and export to Potential distributor in several countries.

●Report for sale overview, localize market, competitors to CEO.

Taking care FMCG cosmetic Dcash and Lifeford Paris Brand

●Travel globally to find the new distributor around the world such as Asia ( china, Dubai, Hong kong, India, Pakistan, Bangladesh, Sri langka, Maldives, Cambodia, Loas, Myanmar, Vietnam, Philippines, Indonesia, Malaysia, Singapore, Taiwan, Korea, Nepal, UAE, Qatar, Bahrain, Iran) Europe( Italy, Turkey, Russia, Kazakhstan, Azerbaijan ) Africa ( Egypt, Ethiopia) North America ( USA, Mexico) South America ( Brazil, Bolivia).

●Seek for the new market opportunity for “Dcash” and Lifeford Paris brand” and export to Potential distributor in several countries.

●Investigate and interview closely new distributors in new countries to get the best and potential distributor to run "Dcash" and" Lifeford" brands.

●Set up and manage yearly sale target with existing international distributors.

●Manage delivering goods to international customer to ensure the shipment going smoothly.

●Maintain goods relationship with key international distributors.

●Prospecting main international potentials markets and develops business opportunities for new distributors in new countries.

●Coaching export teams and Dcash distributor teams to operate the business according to the plan.

●Manage budget according to the company policy.

●Administer all sales activities for all Dcash and Life ford Paris products of organization and ensure achievement of all export sales target and analyze all company objectives and negotiate on prices to
●Maintain all company distributors for all assign territories and perform regular visits to all Dcash distributors and provide required training to all staff and forecast all sales volume for various projects and maintain knowledge on all product range.
●Design all required marketing and sales program for assign territory and maintain knowledge on all competitor products and participate in various exhibitions and seminars and perform tests on all new products and provide training to staff to achieve all goals.
●Develop and maintain professional relationships with all distributors and supervise achievement of all sales targets for all assign areas and analyze all customer requirements to prepare appropriate sales strategies for same.
●Prepare all contracts with distributors.
●Maintain professional relationships with all distributors and ensure satisfaction of consumers with all company products and services

●Create recommend and implement marketing programs and campaigns for Dcash and Lifeford Paris products and services in international markets.

● Manage and analyze results of all marketing programs and recommend changes to approach based on performance.

●Develop products that meet international demands.

●Establish competitive pricing strategies.

●work closely with the distributor to plan for marketing activity for international distributors such as TV advertising, radio, Magazine and new paper etc. to help the distributors achieve the sale targets

● Approve designs, prepress, printing offset Process to match with customer artwork both Cards and Packaging of new products.

● Coordinate with all management people from sister companies around global such as India, Malaysia, Indonesia, Africa, Denmark and USA.

● Introduce new products to the premium key account customers such as OTP(one time password card), Metal cards , smart cards( can be used as bank, credit, ticket and member

in one card).

● Initiate direct contact to potential and premium customers in order to provide the service and can go with technician or expert.

● Taking orders from the customers including product requirements review.

● Search and identify new potential markets and customers internationally.

●Gathering information about the market situation internationally perspective

● Continually collect, analyze and monitor information from customers in order to improve the performance of customer satisfaction.

● Increase awareness the new products portfolio and expand the awareness to the current customer regions (Africa, USA, Europe and Australia).

● Supervise the customer service function in terms of order specification and customer requirement for further documentation process.