Deborah Anne Cornfield

Company Overview: Global

• Lead strategic direction and operational delivery of IES, driving a 7% revenue growth and operational excellence across Asian education markets
• Oversaw multi-country projects and events including large-scale education fairs, exchange programmes, and strategic partnerships, ensuring compliance, efficiency, and stakeholder satisfaction
• Manage budget forecasting, resource allocation, and financial reporting for international marketing and admissions programs
• Implement business continuity plans and risk registers to ensure service delivery resilience
• Lead a cross-cultural, remote team while developing operational policies, KPIs, and compliance processes aligned with GDPR and international standards
• Steered complex project management, ensuring timely delivery on commitments

• Successfully delivered large-scale educator conferences across Asia-Pacific, managing event logistics, budgeting, and sponsor relations
• Negotiated partnership agreements and developed operational plans to ensure event and partnership success
• Collaborated closely with leadership on new event strategies, ensuring operational processes supported revenue growth and strategic objectives

• Provided leadership to Student Enquiries and Enrolment services supporting 32,000+ students
• Managed financial forecasting, resource allocation, and operational efficiency projects
• Led Salesforce CRM implementation, increasing value demand by 30%
• Developed business continuity plans, SharePoint intranet, and risk management processes
• Streamlined administrative processes, improving overall efficiency of the university.

• Managed operations for the Student Information Service team across three hubs
• Directed Salesforce CRM and Netcall Contact Centre implementation, reducing failure demand by 35% and 20% respectively
• Developed training programmes, automation processes, and stakeholder reports
• Led project coordination, resulting in timely delivery.
• Increased team cohesion by implementing regular feedback sessions.

• Managed operations and engagement strategies for the Student Information & Engagement team
• Led implementation of Salesforce Service Cloud and online engagement initiatives improving student engagement by 40%
• Developed dashboards, budget forecasts, and compliance processes