Daraporn Kositworrawuth
Director
88/180 Bangsaothong
Summary
Innovative professional skilled in creating and implementing sales and marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing sales and market share. Possesses excellent communication and customer service skills.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Commercial and Marketing Director
DS ALL Company Limited, Thonburi Hospital Group, Head Office
5 2024 - Current
- Managing and developing strategic objectives related to sales and marketing functions
- Creating and monitoring commercial and marketing plans, promotional events and product launches
- Setting and controlling sales and marketing budgets and goals
- Researching the market, understand customer requirements and analyze trends
- Coaching and mentoring marketing and promotional campaigns, event and PR activities
- Establishing International and Thai partnerships to increase sales and collaborate with marketing and IMC plan via media platform
- Identifying new marketing and product opportunities for key success goals
- Analyzing the marketing plan and promotional campaign with competitors
- Maximizing value from partnership networks, business connections and collaboration
- Evaluating the performance of sales and marketing personnel.
Director of Sales, Marketing & Merchandising
Save Drug Center Company Limited, Bangkok Dusit Medical Services (BDMS), Head Office
01.2019 - 04.2023
- Managing and monitoring sales forecasts, budgets, volume, revenues and cost to identify and improve overall sales performance
- Monitoring and increasing the profitability by developing long-term and short-term sales and marketing and strategies to achieve the target and goals
- Coaching and counselling sales & marketing team to improve and develop skills, strategy, method and capabilities needed for key success
- Participating in strategic marketing plan & IMC by analyzing business, competitors and market situations
- Developing sales performance analysis, identify growth trends, opportunities and sales along with proposed corrective marketing actions
- Maximizing productivity, sales and marketing effectiveness for executing marketing management, marketing plan and sales promotion management
- Analyze sales, margin & product, marketing plan and sales promotion.
Marketing Manager
MBK Real Estate Company Limited, Head Office
03.2018 - 12.2018
- Having responsibility in marketing strategy and business planning, brand positioning, marketing communication and agency management
- Preparing marketing budgets and ensuring that all programs
- Managing related campaigns including media coverage, marketing activities & events
- Developing and analyzing the overview of real estate projects
- Conducting marketing research to identify real estate trends and opportunities.
Sales Manager
Jubilee Enterprise Company Limited, Head Office
04.2017 - 02.2018
- Setting & planning sales target strategies and operational team
- Analyzing, developing & monitoring sales for responsible area
- Supporting & advising the team to ensure the achievement of target
- Coordinating with marketing & product support team
- Controlling all product in inventory by following the goal and manageable policy.
Deputy Marketing Manager
eXta 7-Eleven, CPall Company Limited, Head Office
09.2013 - 03.2017
- Setting up marketing plans, strategy and implementation for the achievement of marketing & sales growth target
- Building brand awareness and perceptional marketing
- Planning and monitoring marketing activities and sales promotions
- Building up and managing the marketing team integration
- Developing on relationship creation by adding value to customer's experiences
- Managing and monitoring marketing budget allocation.
Relationship Officer
Corporate Banking, Bangkok Bank, Head Office
03.2013 - 08.2013
- Reviewing Credit Applications for corporate banking with Bank's credit Standard
- Reviewing Credit Rating and revise the rating in order to comply with the rating Model
- Reviewing Account Profitability as part of the credit approval process
- Participating during credit initiation stages.
Education
Master of Arts - Marketing Management
Coventry University
09.2011 - 05.2012
Bachelor of Business Administration (BBA) - Marketing
Assumption University
06.2005 - 05.2010
Skills
Management: Team dynamics and encouraging, planning, making decisions, and problem solving
Communication: Communicator, promoter, influencer, humorous and empathetic
Interpersonal: Listener, adviser, counselor, initiator, professional, cooperative, and constructive
Teamwork: Supportive, facilitator, organized, coordinator, deliverer and open-minded
Leadership: Dynamic, motivator, team-builder, confidence booster, energetic, explainable, and visionary
Language: Thai(Maternal language and first language) and English(Fluent)
Computer: Expert with Microsoft Word, Excel, and Power Point
Activities
- 2011-2012: President of Thai Society of Coventry University 2011 and Head of Thai Coventry Alumni, Samaggi Samagom and Samaggi Games in the UK (The Thai Association in the UK)
- 2011-2012: Committee of Samaggi Samagom (The Thai Association in the UK), Midlands regional area in the UK
- 2009 Coordinator and Group Leader of Assumption (ABAC) student, Service Learning, Ethics, Assumption University, Bangkok, Thailand
Personal Information
- Age: 40
- Marital Status: Married
References
Upon Requested
Timeline
Director of Sales, Marketing & Merchandising
Save Drug Center Company Limited, Bangkok Dusit Medical Services (BDMS), Head Office
01.2019 - 04.2023
Marketing Manager
MBK Real Estate Company Limited, Head Office
03.2018 - 12.2018
Sales Manager
Jubilee Enterprise Company Limited, Head Office
04.2017 - 02.2018
Deputy Marketing Manager
eXta 7-Eleven, CPall Company Limited, Head Office
09.2013 - 03.2017
Relationship Officer
Corporate Banking, Bangkok Bank, Head Office
03.2013 - 08.2013
Master of Arts - Marketing Management
Coventry University
09.2011 - 05.2012
Bachelor of Business Administration (BBA) - Marketing
Assumption University
06.2005 - 05.2010
Commercial and Marketing Director
DS ALL Company Limited, Thonburi Hospital Group, Head Office
5 2024 - Current