Summary
Overview
Work History
Education
Skills
CUSTOM SECTION
Timeline
Generic
Danai Phongphakdee

Danai Phongphakdee

Bangkok

Summary

Ready to champion commitment and dedication in pursuit of growth and development goals that enhance organizational success.

Overview

13
13
years of professional experience

Work History

Senior Executive, Managing Distributor Salesforce

F&N Dairies (Thailand) Co., Ltd. (T&B Distribution 2562 Co., Ltd. Area 2 Provinces)
03.2026 - Current

• Push sale and planning sale in & out target 11 MB./month .
(Plan increase to 15 MB./month for new physical year) and manage stock
inventory not over target.
• Meeting with owner and team with business review before start trip.
• Responsibilities include pre order & van sale management,
meetings in the morning for daily updates, and monthly-to-date
briefings on overall performance, KPIs, and other focused information.
• Coaching and training distributor sale team in selling skill and
operation process to enhance their professionalism and
performance.
• On-field work with sales coaching and market visits, and fine opportunity
in store. standard 4 days per week.
• Weekly analysis market and problem in area with action plan On-field work
with sales coaching and market visits, and fine opportunity in store.
standard 4 days per week.

Route Supervisor

Suntory Beverage & Food Trading (Thailand) Co., Ltd. (Chinnarat D.C. Co., Ltd. Area 9 provinces. / Chiang Mai LK Marketing Co., Ltd. Area 4 provinces.)
03.2024 - 02.2026
  • Responsibilities include cash van management, presale meetings in the morning for daily updates, and monthly-to-date briefings on overall performance, KPIs, and other focused information.
  • Coaching and training distributor sale team in selling skill and operation process to enhance their professionalism and performance.
  • On-field work with sales coaching and market visits, standard 16 days per month.
  • Management and plan volume of sell in / sell out monthly, make sales forecast to target distribution and review with ASM. For support data business owner.
  • Manage and motivate Sales, visit call, Effective call, SKU to target and KPI.
  • Weekly and monthly review and provide action plan with ASM to get more sale volume.
  • Find an opportunity display area in chiller and special area.

Cash Van Supervisor

AB Food & Beverage (Thailand) Co., Ltd. (Phitsanulok, Phetchabun, Uttaradit, Sukhothai.)
03.2020 - 02.2024
  • Management sales, stock and monthly business review of agent distributor (Jitpanich Phitsanulok, Pipatwattana Phetchabun). Control budget and sales to target.
  • Planning and managing sales, distribution and merchandising achieve to target, KPI and keep performance team.
  • Monitor customer route plan and store visit (30 stores per day/ 24 working days). Increase new store and opportunities for all SKU and new product sales.
  • Track daily sales and remittance. Control stock on car corresponds to target sale. Random audit check 2 times per month.
  • Focus on field sale performance through regular on the job coaching product knowledge and human develop on career growth to promote.

Budget Team Leader

Central Retail Corporation Co., Ltd.
01.2018 - 02.2020
  • Planning and coordinate operation team for manage budget team of monthly, yearly period.
  • Monitor and analysis data income, expense and profit in operation for success planning.

Sales Representative (Credit Team)

AB Food & Beverage (Thailand) Co., Ltd.
01.2014 - 12.2017
  • Achievement of category & sale-in targets, KPI, sale performance.
  • Focus customer plan, route plan and manage merchandise in area store (128 Stores).
  • Planning and manage stock to enough to sell in each month.
  • Develop key customer store in area of responsibility to grow continuously & managing of account receivables.

Education

Bachelor's degree - Accounting

Siam University
01-2004

Diploma - Business Administration

Bangkok Business College
01-2002

Skills

  • Communication & Team coaching
  • KPI tracking
  • Route planning
  • Microsoft Office & Pivot Table & Excel XLOOKUP

CUSTOM SECTION

  • High responsibility works efficiently and like to work to challenges.
  • Able to work under pressure, problem solves, handle multi-tasks.
  • Ability to communicate in English language moderate.

Timeline

Senior Executive, Managing Distributor Salesforce

F&N Dairies (Thailand) Co., Ltd. (T&B Distribution 2562 Co., Ltd. Area 2 Provinces)
03.2026 - Current

Route Supervisor

Suntory Beverage & Food Trading (Thailand) Co., Ltd. (Chinnarat D.C. Co., Ltd. Area 9 provinces. / Chiang Mai LK Marketing Co., Ltd. Area 4 provinces.)
03.2024 - 02.2026

Cash Van Supervisor

AB Food & Beverage (Thailand) Co., Ltd. (Phitsanulok, Phetchabun, Uttaradit, Sukhothai.)
03.2020 - 02.2024

Budget Team Leader

Central Retail Corporation Co., Ltd.
01.2018 - 02.2020

Sales Representative (Credit Team)

AB Food & Beverage (Thailand) Co., Ltd.
01.2014 - 12.2017

Diploma - Business Administration

Bangkok Business College

Bachelor's degree - Accounting

Siam University
Danai Phongphakdee