Daechanon Buranapinta
Bangkok
Summary
Senior marketing specializing on CRM, digital marketing and branding & marketing communication. Experienced with all stages of marketing and communication for dynamic consumer lifestyle. Great understanding on branding and marketing strategy, digital communication, project management , customer relations and partnership management. Ideal inspiration as an agent of "The Best Positive Changes" in anything I laid my hands on.
Overview
22
22
years of professional experience
Work History
Head of Marketing Department
Lao Telecommunications Public Company
Vientaine
06.2022 - Current
- Develop strategies and tactics to support the KPIs; increasing revenue and usage, decrease the churn rate with efficiency budget
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Initiate the promotion & privilege campaign, digital marketing strategy for loyalty program
- Build strategic relationships and business partner with key industry players, agencies, and vendors.
Senior Department Manager, Marketing
The Mall Group
Bangkok
05.2011 - 03.2020
- Initiate the promotion & privilege campaign, digital marketing strategy for loyalty program (M Card & SCB M)
- Develop project concepts and maintain optimal workflow
- Develop and project management on E-Commerce business
- Work with communication team to manage digital marketing plan for supporting the project and campaign
- Create the privilege or collaboration program with business partners
- Campaign management with strategy, action plan, communication plan, budget and KPI.
Client Service Director
New Media Edge (Thailand)
Bangkok
05.2010 - 04.2011
- Plan and develop on digital marketing strategy&execution, website development, feature in mobile application, digital media plan (Paid / Own/ Earn)
- Major client: Diageo (Thailand); Johnnie Walker, Smirnoff, and Benmore.
Corporate Communication Manager
Dutchmill Group of Company
Bangkok
06.2008 - 05.2010
- Planning and executing on corporate campaign and project, crisis management, corporate sponsorship management
- Developing on OHH Media and corporate media and allocate though our brand (50 MB/year).
Senior Account Manager
Advertising Agency (Ogilvy One Worldwide / U5 Opportunityknocks)
06.2005 - 05.2008
- Planning and developing on CRM campaign and digital media plan
- CRM Management and event management in USA
- Major client : Diageo (Johnnie Walker), Singha (International), Nescafe' (RTD), Unilever
Deputy General Manager
Shanghai Lotus Supermarket, CP Group
Shanghai
01.2003 - 05.2005
- Marketing lead on corporate campaign
- Organize the annual conference with team members
- Set up on the corporate communication office and network on CP Group of company and business partners
- Set policy and procedure on new store grand opening, promotion campaign and key tenants.
Education
Master of Communication Management -
Chulalongkorn University
01.2003
Bachelor of Communication arts (Advertising) -
Bangkok University
01.1999
Skills
- Branding and Marketing communication
- Digital marketing
- E-Commerce
- CRM
- Customer's experience
- Partnership management
Languages
- Thai
- English
Hobbies and Interests
- Special lecturer @Bangkok University
- Cooking
- Photography
- Travel
Training
- 7 Habits for management
- Mind-map programming
- DISC Training program
- Team building for management team
- Re-branding program launch
- Leadership program
- 360 degree brand stewardship program by Ogilvy&Mather (Thailand)
- The summer internship program by Ogilvy Public Relations Worldwide
Timeline
Head of Marketing Department
Lao Telecommunications Public Company
06.2022 - Current
Senior Department Manager, Marketing
The Mall Group
05.2011 - 03.2020
Client Service Director
New Media Edge (Thailand)
05.2010 - 04.2011
Corporate Communication Manager
Dutchmill Group of Company
06.2008 - 05.2010
Senior Account Manager
Advertising Agency (Ogilvy One Worldwide / U5 Opportunityknocks)
06.2005 - 05.2008
Deputy General Manager
Shanghai Lotus Supermarket, CP Group
01.2003 - 05.2005
Master of Communication Management -
Chulalongkorn University
Bachelor of Communication arts (Advertising) -
Bangkok University
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