JAVIERA IGNACIA CISTERNAS GARCÉS

Head of Commercial Strategy and Digital Marketing at Paris App. Responsible for developing and implementing the commercial strategy, including managing partnerships with suppliers and brands to drive sales on the Paris App. Oversaw the monetization of advertising spaces, differentiated the homepage to enhance sales through category optimization, and managed coupon strategies to boost the channel's performance.

In the marketing domain, devised strategies to increase app installations and drive sales through push notifications, digital media planning, and organic campaigns, as well as managing new digital product launches.

Led multiple teams, including business intelligence, design, media agency, and communication agency.

Responsible for driving digital growth in both traffic and revenue for the Technology category by integrating digital marketing with the commercial proposal. Optimization of various digital channels, focusing on continuous improvements in SEM, SEO, Display Performance, and E-mail. Creation of data analyses to diagnose issues, take actions, and project results. Development of profitable campaigns for both branding and performance, managed efficiently within budget constraints. Monetization: strategy development, negotiation, and partnership generation with suppliers.

Planning, development, and implementation of media plans with suppliers. Analysis, measurement, and creation of quantitative and qualitative reports. Monitoring performance across various digital channels, with an emphasis on SEM and Display Performance.

Inventory control and management, cash flow analysis, sales analysis for strategic planning, supplier control, business model creation, internal coordination, and payment reconciliation.

Professional Internship: Commercial Planning - Gildemeister
Creation of competitiveness indicators considering the category benchmarks. Development of elasticity indicators among the main automotive segment models. Conducting monthly growth studies to identify market positioning and future growth opportunities.

Creation of competitiveness indicators considering the category benchmarks. Development of elasticity indicators among the main automotive segment models. Conducting monthly growth studies to identify market positioning and future growth opportunities.

Store Manager and Sales Associate, Part-Time
Direct customer interaction, sales advice at the point of sale, coordination, and optimal store operations.