Christina Delos Santos
Brand Manager
Bangkok
Summary
Proactive and achievement-oriented Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Effectively increases social media reach and client digital profile to gear company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
19
19
years of professional experience
24
24
years of post-secondary education
Work History
Brand Manager
Thai Beverage
Bangkok
06.2018 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Senior Creative Event Organizer
Dhospaak Co., Ltd.
Bangkok
06.2015 - 06.2021
- Created creative briefs and timeline to manage creative process from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Developed strategic communication and marketing plans.
- Led team of designers to create comprehensive corporate identity system.
- Formulated and monitored budgets to manage expenses and control costs.
- Collaborated with senior management to develop and implement marketing initiatives.
- Monitored progress of projects, keeping on schedule and within budget.
- Implemented strategies for promoting campaigns on social media.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
Creative
Index Creative Village
Bangkok
01.2004 - 01.2008
- Created creative briefs and timeline to manage creative process from concept to completion.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
Education
Master of Arts - Public Relations, Advertising, And Applied Communication
Chulalongkorn
Bangkok, Thailand 04.2002 - 04.2023
BBA - Advertising
Assumption University
Bangkok, Thailand 03.1998 - 03.2001
Skills
Advertising expertise
undefinedDrawing and Painting
I relax myself by drawing and painting.
Timeline
Brand Manager
Thai Beverage
06.2018 - Current
Senior Creative Event Organizer
Dhospaak Co., Ltd.
06.2015 - 06.2021
Creative
Index Creative Village
01.2004 - 01.2008
Master of Arts - Public Relations, Advertising, And Applied Communication
Chulalongkorn
04.2002 - 04.2023
BBA - Advertising
Assumption University
03.1998 - 03.2001
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