Christian Mason
Bangkok
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in Health, Fitness and Wellness. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
26
26
years of professional experience
5
5
years of post-secondary education
Work History
Global Fitness Director
Virgin Active Group
Bangkok
12.2019 - 06.2023
- Create and execute a change management strategic plan territory by territory tailored to enhance value proposition
- Global strategic plan in Personal Training and operational standards
- Federated 2 largest markets (VASA & VAUK) to align with VA SEA PT ethos and operational standards to drive increaased profit.
- Coordinated marketing efforts to promote fitness and wellness programs
Managing Director
Virgin Active SEA
Bangkok
06.2016 - 06.2023
- Led change and transformation across business areas to deliver benefits and align company resources.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Negotiated new site contracts and service agreements with vendors to achieve prime pricing.
- Documented processes and drafted SOPs to comply with regulations and company policies.
- Worked closely with organizational leadership and board of directors to execute growth strategy.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Monitored and coordinated workflows to optimize resources.
- Prepared annual budgets with controls to prevent overages.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Operations Director
Virgin Active SEA
Singapore
01.2013 - 06.2017
- Improved company revenue by collaborating with marketing, sales and service departments.
- Reviewed financial and operational reports on regular basis to make effective decisions.
- Slashed overtime expenses by restructuring staff and management team schedules.
- Served as point-of-contact for manufacturers in China, ensuring adherence to production schedules and efficiency of supply chain.
- Developed and presented key projects to board to obtain approval.
- Established quality customer relationships through consistent delivery on commitments.
- Monitored expenditures to mitigate risk of overages.
- Conducted audits of internal documents to validate transactions and provided financial guidance for resource allocation, inventory control and budgeting.
- Determined and initiated strategic business for quality control purposes
- Managed payroll processes by collecting staff time sheets, checking accuracy, correcting hours, tracking in database and approving routing.
- Utilized lean methodology to implement quality initiatives and reduce arrears.
- Mentored and supervised diverse workforce of cultures.
- Mentored employees and offered constructive feedback for performance improvement.
- Led, supervised and provided strategic direction for workforce of 750 employees.
- Recruited and hired top talent by selecting qualified individuals to maximize profitability.
Head of Operations & Fitness
VA Australia
Sydney
01.2008 - 01.2013
- Worked with MD and Design team to launch VA successully in competitive market shakign up fitness sdector with product innovation and customer srvice excellence.
- Supervised creation of exciting Fitness programs to drive growth and profitability.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
UK Fitness Manager
VA UK
London
06.2006 - 12.2007
- Rolled out HP PT strategy after VA acquisition across 24 sites to grow PT revenues by 14% in a turbulent year of change management
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
- Managed across 72 Health clubs PT, Group Ex and operational standards leveraging relationships and effective communication.
- Set clear sales goals for each club, tracking progress and milestones and offering support and assistance.
- Developed and implemented comprehensive fitness and wellness programs to promote healthy lifestyles.
- Met or exceeded monthly revenue and training goals.
Senior Manager, Strategy & Operations
Holmes Place UK
London
06.1997 - 05.2006
- Multiple roles in club and regional
- Evaluated hiring, firing, and promotions requests.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Recommended and implemented successful strategies to maximize revenue.
- Examined quarterly financials to determine business operating capacity.
Education
Bachelor of Science - Human Movement & Exercise
01.1991 - 12.1995
Skills
Analytical and Critical Thinking
undefinedAccomplishments
- Achieved 23% PT Penetration through strategic pricing, operational standards and recruitment of talent in VA SEA within role scope of MD and site development
- Collaborated with VA group and global CEO / CFO in the development of VA 5.0 and portfolio growth.
- Achieved annual turn over of 17m GBP across 2 coutries
- Achieved self funding sdtatus by year 6 in both markets with club opewrational EBITDA covering HQ costs despite being in start up phase of business development
- Managed club growth to reach profitability and payback on Capital deployed.
- Successfully launched VA brand in 3 markets with strong incumbent competitor.
Launched VA business in 2 new markets (Singapore & Thailand) growinga 14 club portfolio
Negotiated leases and of 14 new sites working with top tier Landlords in both markets including REIT, insitutions, high net worth private landlords
Employee base of 750 staff
Timeline
Global Fitness Director - Virgin Active Group
12.2019 - 06.2023
Managing Director - Virgin Active SEA
06.2016 - 06.2023
Operations Director - Virgin Active SEA
01.2013 - 06.2017
Head of Operations & Fitness - VA Australia
01.2008 - 01.2013
UK Fitness Manager - VA UK
06.2006 - 12.2007
Senior Manager, Strategy & Operations - Holmes Place UK
06.1997 - 05.2006
University of Qld - Bachelor of Science, Human Movement & Exercise
01.1991 - 12.1995
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