Summary
Overview
Work History
Education
Skills
Career Records
Timeline
Generic

Chookiat Watanasupapon

Manager Of After-sales Service / Call Center
Bangkaew

Summary

Services customers in Thailand more than 20 years of experience in the IT industry, including ISPs, computers, and mobile phones. Proven expertise in managing teams, vendors, and retailers to drive customer satisfaction and achieve win-win business outcomes. Generated THB 20M in revenue for the after-sales service team. Managed over 1,300 retail shops across Thailand, optimizing cost efficiency while ensuring high client satisfaction. Led service operations to resolve customer device issues efficiently. Strong customer focus with a track record of driving high customer and dealer satisfaction. Skilled in commercial negotiations with retail shops and vendors to integrate service solutions. Passionate about overcoming challenges in customer service, consistently exceeding expectations. International work experience with adaptability in diverse and dynamic environments.

Overview

24
24
years of professional experience

Work History

Manager

Wire&Wireless
01.2016 - Current
  • Managed 10 People in 2 teams 1
  • After-Sales Service Partner team and 2
  • Call Center team
  • Drive the satisfaction score for 90-95% from 1,3xx Partners and 85-90% from customers and 5 years continues and Generate revenue to the company in Year 2023 for THB 20M and perform the innovation for 9 items for the team in Year 2020 to CP Innovations and in Year 2019 also Volunteer to help people who victims on Tropical storm Pabuk behalf of company
  • 7 Key Achievements: Partner Relationship & After-Sales Service - Build and maintain strong business partnerships
  • Act as the main contact between the company and 1,3xx partners
  • Negotiate, resolve issues, and ensure partner satisfaction 90-95% for 5 Years continues
  • Provide after-sales support and address product/service concerns for product burned in the box
  • Coordinate with sales, technical, accounting, and other teams for selling devices and incentive payments
  • Identify and expand business opportunities for 2nd year warranty as a product

Customer Support & Service Manager

Nokia (Thailand) Co., Ltd.
01.2012 - 01.2014
  • Company Overview: Leading mobile service and technology provider
  • Led a team of 2 subordinates and managed 3 key vendors (Magsimmax, Acacia, and WDS)
  • Oversaw 17 Nokia Service Centers and 200+ retail drop-off points across Thailand
  • Focused on service improvement and cost efficiency
  • Leading mobile service and technology provider
  • Key Achievements: Developed and coached team members to become proactive decision-makers, enhancing morale, productivity, and retention while optimizing operational costs
  • Launched the Repair Avoidance Project with 200+ retail shops, making Nokia services more accessible and reducing service/repair costs
  • Reduced turnaround time (TAT) from 21 to 10 days by consolidating service centers and optimizing the repair hub in Bangkok, saving THB 300K
  • Successfully terminated Nokia's virtual network in Thailand, cutting operational costs
  • Achieved No.1 ranking in nationwide after-sales service satisfaction, based on feedback from 500+ retail shops
  • Implemented cost-saving measures for 200 retail shops, streamlining repair logistics

Customer Care Sales Support Executive

Nokia (Thailand) Co., Ltd.
01.2008 - 01.2012
  • Company Overview: Leading mobile service and technology provider
  • Managed a team of 2 and supported 27 micro-distributors (MDs) across Thailand
  • Ensured service center operations met retailer expectations and trained teams for DOA validation processes
  • Leading mobile service and technology provider
  • Key Achievements: Appointed 90 retail shops across 70 provinces as Nokia Care Drop-Off Points, significantly reducing maintenance costs
  • Challenged and guided 2 core vendors to generate revenue from accessory sales instead of service fees, leading to a No.1 ranking in after-sales service satisfaction (85.07%)
  • Assigned to Nokia Vietnam to resolve retail shop complaints in Cambodia
  • Successfully terminated an underperforming vendor ('Top Charm') and introduced a new partner ('Viet First')
  • Improved retailer satisfaction in Cambodia, achieving an 8/10 rating
  • Established Nokia Care Drop-Off Points in 20 Cambodian provinces
  • Led service center audits in Bangladesh, enhancing service quality

Customer Service Engineer

Nokia (Thailand) Co., Ltd.
01.2006 - 01.2008
  • Company Overview: Leading mobile service and technology provider
  • Managed customer complaints, vendor relationships, spare parts, and SWId (Special Warranty Identified) cases
  • Leading mobile service and technology provider
  • Key Achievements: Optimized procurement strategy by ordering modules instead of transceivers, reducing costs significantly
  • Resolved 4 out of 10 Consumer Protection Board cases within a week of joining, avoiding legal disputes
  • Led the Battery Replacement Project for the Nokia BL-5C recall, introducing a customer loan phone program, enhancing brand reputation
  • Implemented the CaFE (Care Front End) system for service centers and rolled out the Drop-Off Point Project, expanding service accessibility for remote customers

Service Quality Unit

Acacia I.T. Services
01.2005 - 01.2006
  • Company Overview: Hewlett-Packard's Partner, Thailand
  • Conducted customer service training for front counter staff, equipping them to handle complaints effectively
  • Managed high-priority cases, including complex customer escalations and special projects assigned by the Head of Services
  • Provided official response letters to customers and reported resolution outcomes
  • Hewlett-Packard's Partner, Thailand
  • Key Achievements: Resolved HP product complaints for Thai Military Bank, preventing costly product replacements for 100+ laptops while ensuring customer satisfaction
  • Strengthened customer issue awareness across retail shops and internal departments, leading to improved service response for complex cases

Supervisor Engineer

Acacia I.T. Services
01.2004 - 01.2005
  • Company Overview: Hewlett-Packard's Partner, Thailand
  • Trained engineers in troubleshooting techniques, handled customer complaints, and collaborated with sales teams to optimize technical support
  • Managed SLA compliance to ensure service timelines were met
  • Hewlett-Packard's Partner, Thailand
  • Key Achievements: Delivered effective root cause analysis and innovative problem-solving, enhancing customer satisfaction and reinforcing the company's service reputation
  • Recognized by HP APAC on its internal platform for consistently delivering outstanding customer service

Contact Center Supervisor

Acacia I.T. Services
01.2003 - 01.2004
  • Company Overview: Hewlett-Packard's Partner, Thailand
  • Managed technical support teams within the Call Center, overseeing staff training on iPAQ, Jornada, CD-Writers, servers, and printers
  • Provided weekly reports, developed action plans, and ensured effective complaint resolution
  • Led troubleshooting training for agents, optimized talk time management, and collaborated with cross-functional teams
  • Hewlett-Packard's Partner, Thailand
  • Key Achievements: Developed and implemented staff training programs for iPAQ, CD-Writers, and computer networks, leading to improved knowledge retention and performance

Technical Support

IM&P Services
01.2001 - 01.2003
  • Company Overview: Hewlett-Packard's Partner, Singapore
  • Provided remote troubleshooting for corporate and walk-in customers, resolving computer usage issues via phone support
  • Managed job assignments for on-site engineers, monitored case progress, and reported key service insights to the Team Leader
  • Hewlett-Packard's Partner, Singapore

Education

Bachelor of Business Administration - Business Computer

Sripatum University
Bangkhen, Bangkok
04.2001 -

Skills

  • Proficient in software and hardware for computers and mobile devices
  • Root cause analysis
  • Problem-solving
  • Lateral thinking
  • Technical manual development

Career Records

  • Wire&Wireless, 01/01/16, Current, Manager, Managed 10 People in 2 teams: After-Sales Service Partner team and Call Center team., Drive the satisfaction score for 90-95% from 1,3xx Partners and 85-90% from customers., Generate revenue to the company in Year 2023 for THB 20M., Perform the innovation for 9 items for the team in Year 2020 to CP Innovations., Volunteer to help people who victims on Tropical storm Pabuk on behalf of company., Build and maintain strong business partnerships., Negotiate, resolve issues, and ensure partner satisfaction 90-95% for 5 Years continues., Provide after-sales support and address product/service concerns for product burned in the box., Coordinate with sales, technical, accounting, and other teams for selling devices and incentive payments., Identify and expand business opportunities for 2nd year warranty as a product.
  • Nokia (Thailand) Co., Ltd., 01/01/06, 12/31/14, Customer Support & Service Manager, Led a team of 2 subordinates and managed 3 key vendors., Oversaw 17 Nokia Service Centers and 200+ retail drop-off points across Thailand., Focused on service improvement and cost efficiency., Developed and coached team members to become proactive decision-makers., Launched the Repair Avoidance Project with 200+ retail shops., Reduced turnaround time (TAT) from 21 to 10 days., Achieved No.1 ranking in nationwide after-sales service satisfaction., Implemented cost-saving measures for 200 retail shops.
  • Acacia I.T. Services, 01/01/03, 12/31/06, Service Quality Unit, Conducted customer service training for front counter staff., Managed high-priority cases and provided official response letters to customers., Resolved HP product complaints for Thai Military Bank., Strengthened customer issue awareness across retail shops.
  • IM&P Services, 01/01/01, 12/31/03, Technical Support, Provided remote troubleshooting for corporate and walk-in customers., Managed job assignments for on-site engineers.

Timeline

Manager

Wire&Wireless
01.2016 - Current

Customer Support & Service Manager

Nokia (Thailand) Co., Ltd.
01.2012 - 01.2014

Customer Care Sales Support Executive

Nokia (Thailand) Co., Ltd.
01.2008 - 01.2012

Customer Service Engineer

Nokia (Thailand) Co., Ltd.
01.2006 - 01.2008

Service Quality Unit

Acacia I.T. Services
01.2005 - 01.2006

Supervisor Engineer

Acacia I.T. Services
01.2004 - 01.2005

Contact Center Supervisor

Acacia I.T. Services
01.2003 - 01.2004

Bachelor of Business Administration - Business Computer

Sripatum University
04.2001 -

Technical Support

IM&P Services
01.2001 - 01.2003
Chookiat WatanasupaponManager Of After-sales Service / Call Center