Cholakorn Chantraprasit

• Developed sales strategy based on research of consumer buying trends and market conditions.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Managed and motivated sales team to increase revenue 20% .
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Liaised with marketing and product development departments to maintain brand consistency.
• Established and adjusted selling prices by monitoring costs, competition and supply and demand.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
• Evaluated costs against expected market price points and set structures to achieve profit targets.

• Promoted sales of cranes and services to achieve revenue targets, bringing in 230MTB in 2021 .
• Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
• Sold over 200MTB of crane products, exceeding sales goals 10 %.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Applied sales and marketing strategies to engage in new business opportunities and develop existing accounts.
• Identified opportunities for growth within Thailand and collaborated with sales teams to reach sales goal.
• Created sales reports by tracking weekly sales.
• Generate progress report to COO & CEO forecasting, budgets , P&L

Key Achievement

• Cultivate and managed distributor (ITALTHAI INDUSTRIAL) and its sub dealers sales channel for domestic markets (Tadano Cargo Crane) to successfully increase target sales by 20% from 2014-2020
• Organizing and consistently building Tadano Thailand owns sales team by segmentation successfully penetrate dominating cargo crane market by 10% from 2014 -2020
• Developed and implemented strategic objectives to successfully enable profitability growth sales from 2014-2020.
• Built a robust and dynamic TADANO sales team to engaged planned sales successfully achieved from 2014 -2020 by provincial sectors by total average growth of 10%.
• Designed and delivered a strong customer relationship management strategy, providing advocacy and responsiveness to customer’s needs and demands carrying out increase business flow then successfully maintain profitability goals for Tadano Thailand cargo crane business.
• Successfully worked with senior executives, Tadano international sales team, and among other departments to execute and developed marketing plans to promote and delivered efficient sales and services for customers both domestic and internal.
• Worked well independently and on a team to solve problems.
• Served as a friendly, hardworking, and punctual employee.
• Organized and prioritized work to complete assignments in a timely, efficient manner.
• Maintained clean and organized working environment to enhance productivity.
• Executed determination and persistence in the face of adversity.
• Responded to problems with excellent troubleshooting abilities.
• Worked well both independently and in teams.
• Coached and counselled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
• Researched competitors' activities and products to uncover new trends
• Established and cultivated solid business relationships with new or existing customers
• Utilised metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan

• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Evaluated performance against goals and implemented appropriate development plans.
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Researched competitors' activities and products to uncover new trends
• Maintained marketplace visibility marketplace by participating in industry-related and community activities.

Key Achievement:

• Developed and implemented sales forecast system, that dynamically calculated future sales and constraints
• Achieved multiples emerging markets as potential for growth, resulting in company's expansion in industry
• Successfully generated lead of corporate accounts, out of which were realised as high business giving customers
• Increased customers’ interest in new product lines by successfully generating ideas for sales contests
• Successfully met self and company sales targets by 100% between years 2011-2013
• Formulated tactics and strategies to target new potential customers within prioritised markets.

• Accomplish market research activities to provide information relating to sales potential and market conditions for organisation's products or services either for internal and abroad. Establish, produce and/ or update company profiles, presentations slides, and advertising, marketing brochures, sales other promotional materials.
• Successfully organised customers visit of premises. Support general manager in preparation of sales report, sales inquiries, sales forecast, sales record data, sales target aspects and marketing expenses
• Achieved sales management (strategic planning, action plans, target sales number)
• Develop customer portfolio and create new opportunities to increase sales. Contribute actively to proposals by building project customers,
• Partners, suppliers, governmental agencies, understanding operational requirements, writing executive summary report and presenting pros and cons analysis
• Negotiate contracts with various customers and deal with customer middle management or top management when necessary.
• Drove team revenue totals by bringing in top sales numbers.
• Modelled strong negotiation skills to help team members close tough deals with lucrative clients.

Key Achievement:

• Successfully execute and penetrate into oil and gas industry by winning award project from THAI NIPPON STEEL, PEARL OIL, CHIRP, PTTEP, MC CONELL DOWELL, CUEL.
• Proven ability to establish highly productive and efficient work environment with minimum downtime and maximum output.
• Skilled at delivering applicable staff training and providing individual mentoring to help colleagues reach their full potential.
• Outstanding communication, organisation, problem-solving, and people management skills to effectively direct diverse group of staff.
• Proven talent for building successful completion systems, maintaining equipment, and minimising downtime.
• Strong attention to detail and commitment to high-quality finished product.Committed to maintaining industry standards and observing government regulations to give customer peace of mind and reduce impact on environment.
• Highly focused and motivated leader with strong communication, time management, and analytical skills.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
• Interpreted sales and pricing policies to departmental personnel and customers
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan
• Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM

• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
• Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
• Developed and led sales training initiatives for employees and teams across organization.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.
• Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Held meetings with director to identify techniques to overcome sales obstacles.
• Presented products to clients using dynamic presentations and practical use-case scenarios.

Key Achievement:

• Successfully dominate food service industry assigned as key account, meeting sales target and penetrate into new market.
• Successfully promoted and sold products and services using solid technics to existing and prospective customers.
• Performed cost-benefit and needs analysis of existing and potential customers to meet their needs.
• Established, developed and maintained positive business and customer relationships.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.

• Verified aircraft and passenger compliance with policies, regulations and safety guidance.
• Answered passenger questions and provided solutions to issues arising during flights.
• Demonstrated proper use of safety equipment and seatbelts to inform and educate passengers prior to takeoff.
• Greeted passengers, assisted with carry-on baggage storage and delivered onboard announcements.
• Relayed updates and information to passengers after confirming key details with pilot.
• Facilitated boarding process by greeting passengers upon arrival to aircraft and providing direction to seats.
• Attended workshops and trainings in customer service, conflict resolution tactics and safety procedures to keep abreast of all new requirements and procedures.
• Facilitated communication between flight deck and cabin crew prior to and during flights to promote smooth operations.
• Resolved passenger conflicts and medical emergencies during flights.
• Ensured safety and comfort of customers onboard aircraft.
• Clearly explained and demonstrated safety and emergency procedures to passengers prior to takeoff.
• Served beverages and food items from refreshment carts and provided information about in-flight offerings to passengers.
• Drove passenger satisfaction by answering questions and providing solutions to issues arising during flights promptly.
• Offered personalized assistance to children, elderly and passengers with special needs.
• Controlled entertainment for passengers through onboard video and audio systems.
• Worked with customers to understand needs and provide excellent service.