Chitlada Sukkerdkitpiboon

• Led integrated media strategies aligned with brand and category goals.
• Collaborated with cross-functional teams to maintain cohesive brand messaging.
• Analyzed campaign performance and consumer behavior to optimize ROI.
• Negotiated with media partners to ensure effective budget utilization.
• Prepared KPI-driven performance reports to guide future campaign direction.

Key Clients: Coca-Cola (Thailand) Ltd., Fonterra Brands (Thailand) Ltd.

Key Achievements:

• Maintained Coca-Cola's 25.1% share in NARTD and 79.2% in SSD (Q1 2024).
• Drove 21.2% growth in Coke Zero’s market via strategic campaigns.
• Achieved 91–100% of brand KPIs, resulting in increased investment from Fonterra.

• Developed consumer-centric media plans for competitive FMCG markets.
• Translated brand objectives into actionable communication strategies.
• Supported key product launches with targeted tactical campaigns.
• Conducted market research and competitor analysis to inform planning.
• Monitored and optimized A&P investments for maximum effectiveness.

Key Clients: AIS, Ichitan Group, Soffell Thailand, Thaivivat Insurance.

Key Achievements:

• Enabled AIS to earn 'World’s Strongest Telecom Brand' by Brand Finance.
• Led AIS x Lisa campaign – Thailand’s top YouTube ad in H1 2019.
• Helped Ichitan generate THB 400M post-launch with targeted media support.

• Aligned media campaigns with dtac’s brand and product roadmap.
• Executed data-driven strategies to drive awareness and engagement.
• Generated insights through campaign analysis to inform future planning.
• Coordinated with stakeholders to ensure timely execution and reporting.

Key Clients: Total Access Communication (dtac).

Key Achievements:

• Met all campaign KPIs through strategic media planning and execution.
• Delivered data insights that improved dtac’s decision-making process.

• Led media strategies for major FMCG and retail clients.
• Collaborated across departments to launch high-impact brand campaigns.
• Oversaw production and rollout of branded content and media assets.
• Participated in business pitches and media budget discussions.
• Monitored campaign effectiveness through detailed evaluations and reports.

Key Clients: Oishi, Bear Brand, The Pizza Company, est cola, TMB Bank, Muangthai Insurance, Central Group.

Key Achievements:

• Drove success of The Pizza Company’s 'Buy 1 Get 1 Free' campaign.
• Supported est cola's entry into a THB 35B market, capturing 10% share in launch year.
• Boosted brand engagement for Tea Pot and Certainty through educational content.