Summary
Overview
Work History
Education
Skills
Software
Interests
References
Timeline
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CHIRA KHUEANKHUMPA

CHIRA KHUEANKHUMPA

Marketing Manager
Bangbuathong,Nonthaburi, Thailand

Summary

Experienced growth Marketer with a background in Marketing Communication and 10+ years experience growing conversion rates for a Commercial and Retail carrier. Customer and goal oriented. Seeking to leverage leadership excellence to Marketing & Ecommerce.

Results-driven Owner with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Astute Business Owner experienced in operations management, competitive analysis and financial management. Demonstrated success in growth and innovation. Capitalized on new trends and technologies to boost business initiatives and reach sales objectives.

And the part of my life, With my heartfelt love and passion for pets, I would like to give better quality of their life. So, I have devoted myself studying for Biological and Appropriate Raw Foods (BARF) to be the good business opportunity for few years. I have intended to give best things for them and also to make satisfaction for pets owners. Now, I have made stable business operations. And I am looking for new further challenges.

Overview

15
15
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Business Owner

BARFlicious(RAW Diet for Dog and Cat)
Bangbuathong, Nonthaburi, Thailand.
08.2019 - Current

Formed and led an Affiliate program and link-building team to grow organic on SHOPEE traffic from 0 to 1.4K in 2 months. Part of 2-person marketing team that helped grow the Facebook page from 0 users to almost 6.5k in 1 year. Increased online marketing profits by 70% within the first six months of Facebook page.

  • Lead and conduct in depth analysis of business performance versus business goals.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Devise and deploying sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Managing all financial aspects of the business.
  • Tracking performance and identified business improvement trends.
  • Communication with business partners.(LINE OA, PAGE FB, SHOPEE, LAZADA)
  • Managing and support business risk and worked to develop and implement strategic solutions.
  • Implementation effective marketing techniques and strategies.
  • Develop sales campaigns to get potential customers.
  • Analysis data and marketing results.

Marketing Manager

Singha Estate Public Company Limited
, Bangkok, Thailand.
04.2016 - 07.2019
  • Maintained ongoing communications with sales reps and leaderships.
  • Effectively managed creative projects, promoting a superior corporate image.
  • Put forth carefully planned strategies to improve company business.
  • Propose a Strategic and Management of corporate communications for branding and disseminating of information and maintain a positive image for the organization with the medias.
  • Cooperation and offer a PR plan with consistent of corporate policies and Marketing strategics.
  • Preparation information the company, determine the proper channel to purpose of Online and Offline advertising.
  • Working closely with Tenants and Leasing by promoting and maintaining tenants relations with leasing support events and activities.
  • Providing guidance for tenant requests and seeking solutions to solve problems.
  • Coordinating with franchisor, designer and construction for restaurant setup.
  • Monitor implement and manage all in-house restaurant operations.

Assistant Marketing Communication Manager

Goodville Land Company Limited
Bangbuathong, Nonthaburi, Thailand.
11.2015 - 03.2016
  • Organized and analyzed data and marketing results.
  • Assisted in the creation of graphic materials for the use of the marketing department.
  • Working closely and monitoring the Sole agent's plan and commitment i.e.
  • Sales forecast, marketing plan and implementation.
  • Reviewing performance and taking counter action to achieve company targets and sales budgets.

Assistant Marketing Communication Manager

P.C. Land Company Limited
Bangbuathong, Nonthaburi, Thailand.
07.2010 - 10.2015
  • Organized and analyzed data and marketing results.
  • Assisted in the creation of graphic materials for the use of the marketing department.
  • Propose a Strategic and Management of corporate communications for branding and disseminating of information and maintain a positive image for the organization with the medias.
  • Cooperation and offer a PR plan with consistent of corporate policies and Marketing strategics.
  • Preparation information the company, determine the proper channel to purpose of Online and Offline advertising.
  • Working Tenants and leasing by promoting and maintaining tenants relations with leasing support events and activities.
  • Providing guidance for tenant requests and seeking solutions to solve problems.

Shopping Mall Executive

CENCAR Company Limited
, Bangkok, Thailand.
07.2009 - 06.2010
  • Analysis and adjust to Marketing strategies of Food Center business and Shopping Center to increase sale of market trends.
  • Manage shopping zone in the process to increase sale of budget a monthly.
  • Analysis and adjust to marketing strategies in Shopping zone of monthly.
  • Plan the promotions on Monthly to increase sale.
  • Setup activities a promotion in annual festivals.
  • Summary and performance evaluation review of monthly sales and presentation to Manager.
  • And then, to exchange ideas of marketing strategies.

Producer of TV

Note Publishing Company Limited
, Bangkok, Thailand.
06.2007 - 06.2009
  • Producer of TV POOL TO NIGHT, TV program's on Royal Thai Army Radio and Television Chanel 5 broadcasting every Saturday and Sunday for 30 mins. on time 9:15-9:45 pm.
  • Producer of BEHIND TV of TV POOL Channel, TV program's on Cable TV Thaicom 5.
  • Entertainment Reporter of TV program.
  • Master of ceremonies(MC) of BEHIND TV of TV POOL Channel, TV program's on Cable TV Thaicom 5 broadcast every day for 2 Hr. on time 1:00-3:00 pm.

Education

Certificate Program - Business English Communication Skills

Bits(Thailand)
Bangkok, Thailand
08.2016 - 10.2016

Certificate Program - Marketing Strategy

Chulalongkorn University
Bangkok, Thailand
05.2014 - 06.2014

Bachelor of Arts - Public Relations Majors

Chiang Mai Rajabhat University
Chiang Mai, Thailand
05.2003 - 05.2007

Skills

Business planning

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Software

Mac OS & Windows

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

Microsoft Office Word

Microsoft Excel

Microsoft PowerPoint

Interests

"SPHYNX Cat" Cattery owner, small business

Facebook page: Sphynx de tomn

IG: Sphynx_de tomn

References

KOCHAKORN LUEANG A-RUN SRI(MISS)

Krungthai Card Public Company Limited.

  • Mobile; +66844565463
  • Email; kochakorn.l@ktc.co.th


RATCHADAPORN CHANGNGOEN(MISS)

JSL Global Media Company Limited.

  • Mobile; +66811665552

Timeline

Business Owner

BARFlicious(RAW Diet for Dog and Cat)
08.2019 - Current

Certificate Program - Business English Communication Skills

Bits(Thailand)
08.2016 - 10.2016

Marketing Manager

Singha Estate Public Company Limited
04.2016 - 07.2019

Assistant Marketing Communication Manager

Goodville Land Company Limited
11.2015 - 03.2016

Certificate Program - Marketing Strategy

Chulalongkorn University
05.2014 - 06.2014

Assistant Marketing Communication Manager

P.C. Land Company Limited
07.2010 - 10.2015

Shopping Mall Executive

CENCAR Company Limited
07.2009 - 06.2010

Producer of TV

Note Publishing Company Limited
06.2007 - 06.2009

Bachelor of Arts - Public Relations Majors

Chiang Mai Rajabhat University
05.2003 - 05.2007
CHIRA KHUEANKHUMPAMarketing Manager