CHAYUT PARAMEEVONGSKUL

Performance and Growth Leader with 14 years of professional experience, including 9 years specializing in Digital Marketing. Proven track record of managing high-performing teams to deliver full-funnel growth strategies at leading organizations like SCG and True Digital Group. Expert in Integrated Marketing Campaigns and Media Optimization, with a strong focus on maximizing ROI and business efficiency. Proficient in leveraging AI tools and analytics to drive revenue growth and productivity.

Facebook Blueprint Certification (Advertising Core Competencies)

• Team Leadership: Managed a team of 5, overseeing end-to-end integrated marketing and cross-functional collaborations. Implemented AI to improve team output quality and speed.
• Performance Marketing: Successfully reduce CPI by 50% and CAC by 30% for MorDee App through continuous A/B testing and performance funnel optimization.
• Lead Generation (O2O) : Delivered 16% growth in lead generation and 34% brand perception uplift through strategic O2O (Online-to-Offline) campaigns, while reducing CAC by 18%.
• User Retention: Improved retention rate to 40% by setting up personalized media and integrated with CRM Tools (Hubspot, SMS, EDM, and App Media)
• Integrated Campaigns: Executed full-funnel marketing campaigns that drove 3X growth in user trasactions by aligning creative strategy with multi-channel media execution.
• E-commerce & Revenue: Established and managed E-commerce presence on Lazada, generating 200K THB in revenue within the 1st month.

Case 1: MorDee App – Integrated Launch & User Acquisition (Health-Tech)

• Challenge: Launching a new digital health platform in a competitive market while ensuring sustainable growth and high user retention.
• Solution: Spearheaded an integrated Grand Opening Campaign ("หมอดี...หมอประจำบ้านในมือคุณ") combining mass media (TVC) with high-trust influencers. Implemented a "Friend Get, You Grab" referral system and a dual-track SEO strategy to capture both high-intent brand searches and informational disease-related queries.
• Result: Achieved 3X growth in user sessions within 6 months, maintained a 40% retention rate, and established a Lazada E-commerce storefront that generated 200K THB in its first month.

Case 2: SCG Building Materials – Digital Transformation & Lead Gen (O2O)

• · Challenge: Modernizing a traditional building materials website to reduce user drop-off and improve the quality of leads for both online and offline sales.
• Solution: Led a comprehensive website revamp for scgbuildingmaterials.com focused on UX/UI and conversion paths. Executed a full-funnel partnership campaign (SCG x Rooms Magazine) to uplift brand perception. Developed a real-time Power BI dashboard to bridge the gap between digital engagement and offline sales conversions.
• Result: Reduced website drop-off by 22%, achieved a 34% uplift in brand perception, and grew Lead Generation by 16% while successfully reducing the CAC by 18%.