Summary
Overview
Work History
Education
Skills
Timeline
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Chatchaya Watchalakamol

Regional Ecommerce Associate
Bangkok

Summary

E-commerce specialist with entrepreneurial ambition and experience driving impactful business outcomes in competitive markets. Trilingual in English, Chinese, and native Thai, skilled in leveraging multilingual communication and cross-cultural insights to foster strategic connections. Experienced in identifying growth opportunities, implementing data-driven strategies, and improving operational efficiency. Pursuing an MBA to strengthen leadership and strategy skills while engaging with Taiwan’s business ecosystem. Poised to contribute cultural adaptability, professional expertise, and innovative thinking to the MBA community.

Overview

6
6
years of professional experience
3
3
Languages

Work History

Regional E-commerce Associate (Senior) - PH

Mama's Choice Thailand
12.2024 - Current
  • Managed E-commerce business of Mama's Choice Philippines which accounted 100% for its USD$1.4mil annual GMV
  • Achieved 15% revenue growth in first month, ending 2 consecutive months of GMV drop
  • Analyzed ads performance on Shopee & Lazada and achieved near-immediate success with WoW 40% increase in direct GMV and 25% increase in orders as BAU performance
  • Established cross-functional partnerships with other departments to improve overall business operations.
  • Led training sessions for new employees on e-commerce platform usage and best practices

Regional E-commerce Associate - SG

Mama's Choice Thailand
07.2024 - 12.2024
  • Managed entire E-commerce business of Mama's Choice Singapore which accounted for 95% of its USD$600,000 annual GMV without supervision
  • Maintained consistent monthly GMV of USD$50,000 across H2 albeit with # of SKUs dropping by 40% through sound execution of platform campaigns & flash sales along with strong BAU performances with platforms ads manipulation
  • Achieved an overall 5% increase in AOV in Q4 2024 through effective roll out of bundle deals, voucher strategy revamps.
  • Analyzed platform ads performance seeking cost-effective ads results resulting in ROAS >6.0 for top sales platform whilst maintaining paid GMV contribution at 60%
  • Generated detailed sales reports for management review, highlighting areas of growth opportunities and overall performance metrics.

Co-Founder

Tryman Automobile Accessories
07.2019 - 03.2024
  • Co-founded online automobile accessories business, generating USD$30,000 annual profit in 2023
  • Engineered entire foundational processes for business operations including COGS negotiation, supply chain & product listings onto digital platforms for sale
  • Negotiated COGS reduction from 55% to 40%, allowing price competitiveness, maximising profitability
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Established and maintained strong relationships with customers, vendors and strategic partners.


E-Commerce Intern

Reckitt Benckiser (Thailand) Ltd.
05.2022 - 07.2022
  • Employed in Reckitt Benckiser E-commerce UX team supporting backend operations for digital sales of Enfamil
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Explored new innovative ideas & executed strategic moves to reinforce digital sales contribution and grow overall brand equity
  • Analyzed problems and worked with teams to develop solutions.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

Education

BBA - International Business

Mahidol University International College
Salaya, Thailand
04.2001 -

High School Diploma -

Chindamanee School (Cambridge Programme)
Bangkok, Thailand
04.2001 -

Skills

Data Analysis

Strategic Planning

Project Management

Performance reporting

Time management

Problem solving

Cross-Cultural Communication

Negotiation

Timeline

Regional E-commerce Associate (Senior) - PH

Mama's Choice Thailand
12.2024 - Current

Regional E-commerce Associate - SG

Mama's Choice Thailand
07.2024 - 12.2024

E-Commerce Intern

Reckitt Benckiser (Thailand) Ltd.
05.2022 - 07.2022

Co-Founder

Tryman Automobile Accessories
07.2019 - 03.2024

BBA - International Business

Mahidol University International College
04.2001 -

High School Diploma -

Chindamanee School (Cambridge Programme)
04.2001 -

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Chatchaya WatchalakamolRegional Ecommerce Associate