Summary
Overview
Work History
Education
Skills
Job Training Certifications
Accomplishments
Line
Own Car
Available To Start
Personal Information
Timeline
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Charita Paramathanawat

Charita Paramathanawat

Bangkok

Summary

With over 17 years of experience , I have a proven track record in coordinating internal and external stakeholders, managing budgets, and effectively communicating through various media channels. I excel in handling diverse responsibilities, from writing engaging content for corporate communications to overseeing nationwide CSR initiatives. My dedication to delivering impactful results and fostering positive relationships makes me an ideal candidate for your team.

Overview

18
18
years of professional experience
7
7
years of post-secondary education

Work History

PR&CSR Team Leader (Department Manager)

CRC THAI WATSADU CO., Ltd.
02.2021 - Current
  • Company Overview: Building supplies and construction materials retailer
  • Responsible for assisting the PR Manager as assigned by the supervisor
  • Manage and coordinate with the organization's relevant internal and external company from the beginning to the end of the project
  • Responsible for planning CSR activities and managing the budget to ensure appropriateness
  • Coordinate with branches nationwide to allocate and manage the CSR budget, particularly for branches that require government support
  • Responsible for writing news to communicate organizational PR through own media such as intranet mail, website articles, Facebook, etc
  • Prepare souvenirs for the media
  • Handle documents related to public relations tasks
  • Building supplies and construction materials retailer

Senior Marketing Communications Specialist

Jehmi (Thailand) Co., Ltd.
08.2018 - 01.2021
  • Company Overview: Peer to Peer Lending Platform (Transwiz.cash)
  • Promote products and services during events
  • Coordinate the design of promotional materials and distribute them through online and offline channels
  • Advertise the brand and services using various media that are appropriate for the target audience
  • Manage the ongoing improvement of the company website and intranet
  • Enhance the usability, design, and content of the company website
  • Develop marketing tools to effectively explain our services, including tutorials, video clips, infographics, articles, and blogs
  • Oversee planning and budget control for all digital marketing activities
  • Evaluate customer research, market conditions, and competitor data
  • Collaborate closely with the development team to improve design and develop user flow for the Peer-to-Peer platform structure, including testing and auditing the system
  • Coordinate work between the development team in Thailand and the international team
  • Peer to Peer Lending Platform (Transwiz.cash)

Marketing Administrative Officer

Siam Squared Technologies (Thailand) Co., Ltd.
08.2014 - 12.2014
  • Company Overview: FinTech Startup (Application: StockRadars)
  • Analyses data to derive online marketing strategies
  • Communicate with sales and account management representatives to align services long-termly with customer needs and expectations
  • Accompany the implementation of digital marketing strategies in close collaboration with online marketing specialists
  • Research and analyze digital competitive landscape for various client segments
  • Develop marketing plans and media tactics to meet KPIs
  • Media planning with Facebook Ads, and other digital media, and Innovation
  • FinTech Startup (Application: StockRadars)

Producer & Managing Director

เหลือกินเหลือใช้ Entertainment Co.,Ltd.
08.2012 - 01.2014
  • Company Overview: TV Production House / Our Services: TV program, SPOT TV Commercial, and Music Video
  • Received an order from CEO for managing the whole process for TV production as follows:
  • Coordinate with TV Station or customer
  • Prepare & planning monthly, daily operations
  • Choosing content for production
  • Advisor and Consulting
  • Solving immediate problems
  • Verify and evaluate tape quality before sending to broadcast
  • Budgeting for production
  • TV Production House / Our Services: TV program, SPOT TV Commercial, and Music Video

Executive Assistant

VITA EAST NETWORK (Shura Network Corporation Co., Ltd.)
06.2011 - 07.2012
  • Company Overview: Multi Level Marketing
  • Perform administrative and organizational duties as a personal assistant
  • Provide secretarial services, such as preparation of correspondence, receiving notes, and document filing
  • Coordinate the daily operation with all divisions
  • Prepare meeting & organize meeting agenda
  • Support to the CEO writing the Script / Story Broad
  • Coordinator with Production Team
  • Writing public relations, & update Website Content
  • Multi Level Marketing

Co-Producer & Creative

FILMAFIA BY Nicky Pimp & Shura Pakuno
06.2010 - 06.2011
  • Company Overview: HOME ENTERTAINMENT (Production House)
  • PR Planning: Media coordination for promotion, artist relations
  • Production: Responsible for managing projects, coordinating with customers for marketing briefs, and handling activity budgeting
  • Moreover, my work is associated with Assistant Director, for example, Dialogue Editor, Dialogue Coach, and Scriptwriter
  • HOME ENTERTAINMENT (Production House)

Creative

GMM TV
02.2009 - 02.2010
  • Company Overview: GMM TV is one of the entertainment businesses under the GMM Grammy
  • We are involved in production, artist management, television production, and publishing
  • Creative & Script Writer
  • Controlling and creating TV content and execution, such as activity for the fan club
  • Coordinate with the music company and the artist relations
  • Managing and controlling VTR Editor
  • Planning and briefing with the Team for live shooting
  • Managing the composition as Art director, such as location, Special CG, Special Sound, and also checking the progress
  • Writing public relations news for promo on the website
  • GMM TV is one of the entertainment businesses under the GMM Grammy
  • We are involved in production, artist management, television production, and publishing

Account Executive and Creative

Shura Network Corporation Co., Ltd.
08.2007 - 01.2009
  • Company Overview: Printing entertainment media company
  • Sales Coordinator & Client Service
  • Creating the company’s activities & Special events as a scriptwriter to provide TV program contents
  • Planning Magazine Template, progress checks, and column writing
  • Planning and operation, such as PR Planning and Budgeting
  • Printing entertainment media company

Education

Graduate Diploma - English for Business and Management

Thammasat University
01.2017 - 01.2018

Master's Degree - Communication Arts, Major Innovative Marketing Communication

National Institute of Development Administration (NIDA)
01.2015 - 01.2017

Bachelor's Degree - Communication Arts, Major Broadcasting & Film

Bangkok University
01.2002 - 01.2006

Skills

Team collaboration

Job Training Certifications

  • 2006, Buzz Magateen, Columnist, 03/01/06 - 04/30/06, Responsibility for content associated with Fashion & trend, Horoscope, IT gadgets news
  • 2006, LISA Road to PR Career, PIMPLUS PR CO., LTD. & LISA Magazine, PR Reporter, 10/01/06, Sprite MTV Street Festival at Central World
  • 2016, Micro MBA by CBAC Chula, Chulalongkorn Business School, 36 hrs., Marketing, Management, Finance & Accounting, Business Foundation
  • 2019, The Fundamentals of Digital Marketing, Google Digital Garage, CXQ YG9 ZQA
  • 2019, Personality Psychology and Adjustment, Thai MOOC, 3oHagIiAYb@641914

Accomplishments

  • Academic Article, National Institute of Development Administration, Charita Paramathanawat, 2016, Media influences and plastic surgery's popularity: Fake natural beauty was distorted the fact อิทธิพลสื่อกับค่านิยมสวยด้วยแพทย์: ความงามแบบธรรมชาติที่บิดเบือนความเป็นจริง. วารสารการสื่อสารและการจัดการนิด้า, 2(1).153.
  • Report, Thai Health Promotion Foundation, Asst. Prof. Pornpun Prajaknate, Charita Paramathanawat, Research Assistant, 2016, Uses and Gratification of 432 Hz Music การใช้ประโยชน์และความพึงพอใจจากการฟังเพลงแบบคลื่นเสียง 432 เฮิร์ตซ์.สนับสนุนโดย สำนักงานกองทุนสนับสนุนการสร้างเสริมสุขภาพ (สสส.) ปี 2559
  • Academic Conference, Thammasat University, Chulalongkorn University, and National Institute of Development Administration, Charita Paramathanawat, Asst. Prof. Pornpun Prajaknate, 2017, INFORMATION SEEKING, UNCERTAINTY, THE INTRUSION AND THE FACEBOOK USER’S JEALOUSY เฟซบุ๊กกับกลยุทธ์การแสวงหาข้อมูล ความไม่แน่นอนในคู่รักของตน พฤติกรรมการสอดส่องที่ส่งผลต่อความหึงหวง. รายงานสืบเนื่องงานประชุมวิชาการการสื่อสารระดับชาติ ประจำปี 2560 (29 กรกฎาคม 2560) คณะวารสารศาสตร์และสื่อสารมวลชน มหาวิทยาลัยธรรมศาสตร์, Proceeding (1),3-11

Line

Charita.dew

Own Car

Yes

Available To Start

1 month notice

Personal Information

  • Date of Birth: 04/23/85
  • Nationality: Thai

Timeline

PR&CSR Team Leader (Department Manager)

CRC THAI WATSADU CO., Ltd.
02.2021 - Current

Senior Marketing Communications Specialist

Jehmi (Thailand) Co., Ltd.
08.2018 - 01.2021

Graduate Diploma - English for Business and Management

Thammasat University
01.2017 - 01.2018

Master's Degree - Communication Arts, Major Innovative Marketing Communication

National Institute of Development Administration (NIDA)
01.2015 - 01.2017

Marketing Administrative Officer

Siam Squared Technologies (Thailand) Co., Ltd.
08.2014 - 12.2014

Producer & Managing Director

เหลือกินเหลือใช้ Entertainment Co.,Ltd.
08.2012 - 01.2014

Executive Assistant

VITA EAST NETWORK (Shura Network Corporation Co., Ltd.)
06.2011 - 07.2012

Co-Producer & Creative

FILMAFIA BY Nicky Pimp & Shura Pakuno
06.2010 - 06.2011

Creative

GMM TV
02.2009 - 02.2010

Account Executive and Creative

Shura Network Corporation Co., Ltd.
08.2007 - 01.2009

Bachelor's Degree - Communication Arts, Major Broadcasting & Film

Bangkok University
01.2002 - 01.2006

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Charita Paramathanawat