Charintip Puntree
Thonburi
Summary
With a proven track record at Publicis Groupe Thailand, I excel in driving campaign success across multiple platforms, including Google and Facebook ads. My strategic insights and ability to foster strong client relationships, coupled with expertise in Google Analytics and a knack for team leadership, have consistently enhanced marketing effectiveness and stakeholder satisfaction.
Overview
15
15
years of professional experience
Work History
Senior Performance Specialist
Publicis Groupe Thailand
Bangkok
09.2022 - 10.2024
- Providing solid direction on all aspects of campaign management across paid search, social, and display for two major finance brands
- Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness
- Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being within budget and on time, in response to client briefs
- Developing strong partnerships with client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business
- Leading, developing, & motivating a team of two channel-specific Specialists to drive high performance and professional growth
- Providing strategic insights on what is happening in the client's industry, with consumers, and competitors
Social Media Manager (Freelance)
Harvest Advantage
Bangkok
04.2022 - 07.2022
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification that are consistent with the company's brand identity
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Managing a high volume of daily social media posts
- Set up and optimize company pages within each platform to increase the visibility of the company's social content
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions of Preparing monthly reports on social media marketing efforts
- Suggesting recommendations to adjust the social media marketing strategy for optimal results
- Staying up to date on best practices and emerging trends in social media
- Performing other duties when needed
Social Media Customer Engagement Specialist
Wunderman Thompson
Bangkok
04.2022 - 07.2022
- Attending all customer queries, concerns, and comments posted to the company's social media platforms
- Liaising with sales personnel, product managers, and the marketing team to meet and exceed customer expectations
- Reviewing all social media posts for accuracy and ensuring inappropriate content is removed
- Working with the marketing team to develop comprehensive social media strategies
- Maintaining a working knowledge of company products to effectively communicate with customers
- Attending social media-related meetings as required to represent the company
- Creating and maintaining strong relationships with company partners and external stakeholders
- Staying informed on social media trends, innovations, and changes
Biddable Media Manager
GroupM
Bangkok
09.2021 - 11.2021
- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance
- Communicate with internal stakeholders on project development, timelines, and results
- Work closely with the other team members to meet goals
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Stay ahead of the competition by analyzing, keeping pace, and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis
Team Lead Social Media Marketing
Heroleads Asia
Bangkok
09.2016 - 09.2021
- Develop, implement, and manage the social media strategy
- Define and track key social media KPIs
- Manage and oversee social media content to ensure alignment with strategy
- Measure the effectiveness of each social media campaign
- Utilize tools like Buffer for campaign management
- Generate monthly social media performance reports
- Partner with copywriters and designers to create engaging, informative content
- Collaborate closely with Marketing, Sales, and Product Development teams
- Build a network by engaging with industry professionals and influencers on social media
- Train new team members and support other divisions as needed
- Provide constructive feedback to team members
- Ensure adherence to company policies and guidelines
- Present updates and insights to Senior Management
- Monitor campaign performance and user engagement, offering recommendations for optimization
- Stay informed on the latest social media practices and technologies
- Participate in educational conferences and events
Social Media Monitoring Expert
Teledirect Telecommerce (Thailand) Limited
Bangkok
08.2015 - 08.2016
- Company Overview: Outsourced Social Media Monitoring Expert for NESTLE Thailand
- Monitor social media and social trends to prevent the prospective crisis (products, services, and brand reputation)
- Supervise and manage social media monitoring processes to increase response rate and fasten response speed
- Coordinate with a cross-functional working team to solve customer complaints and crises
- Set and implement strategies to minimize crisis possibilities
- Responsible for weekly and monthly reports and feedback to top management
- Consumer care representative specialist for NESCAFE Blend & Brew Product (Team Lead)
- Outsourced Social Media Monitoring Expert for NESTLE Thailand
Social Media Specialist
At Toast Co., Ltd.
Bangkok
03.2012 - 07.2015
- Designed project concepts and created content
- Monitored, analyzed, edited, and reported Social Media Content
- Planned Social Media Events and Activities
- Reported Social Media Events and Activities
Editorial Staff
People Media Co., Ltd.
Bangkok
05.2011 - 03.2012
- Selected content information and created concepts and topics
- Cooperated with writers and the Art and Graphic Department
- Checked editorial content
- Contacted the printing company and Marketing Department
- Wrote content to promote books on media, websites, and television advertisements
- Had the responsibility for Social Media
Copywriter & Social Media Content editor
Inet Channel Co., Ltd.
Bangkok
08.2010 - 12.2010
- Facebook Content Writing and Created product campaigns to promote on Social Media
Korean Translator ( Freelance )
Funbox Co., Ltd.
Bangkok
07.2010 - 12.2010
- Translated Game Content from Korean into Thai
Rewriter / Copywriter
Banpoonam Group Co., Ltd.
Bangkok
11.2009 - 01.2010
- Created projects, wrote product content, and advertised them in Poo Nam Thong Thin Magazine
Korean Language Teacher
KHONKAEN SCHOOL FOR THE PROMOTION OF OCCUPATIONS AND LANGUAGES
Khon Kaen
08.2009 - 09.2009
- Taught Korean Language to Thai students and workers who prepared themselves to work in Korea
Education
Certificate in Communication Arts - Print Media
Sukhothai Thammathirat Open University
04.2013
BACHELOR OF ARTS -
SILPAKORN UNIVERSITY
07.2009
Skills
- Facebook ads
- Google ads
- YouTube ads
- TikTok ads
- Twitter ads
- Taboola ads
- Google Analytics
- Super Matric Tool
- DV360
- SA360
- Data Studio
- VIDEO Editor Tool
- Microsoft Office Tool
Timeline
Senior Performance Specialist
Publicis Groupe Thailand
09.2022 - 10.2024
Social Media Manager (Freelance)
Harvest Advantage
04.2022 - 07.2022
Social Media Customer Engagement Specialist
Wunderman Thompson
04.2022 - 07.2022
Biddable Media Manager
GroupM
09.2021 - 11.2021
Team Lead Social Media Marketing
Heroleads Asia
09.2016 - 09.2021
Social Media Monitoring Expert
Teledirect Telecommerce (Thailand) Limited
08.2015 - 08.2016
Social Media Specialist
At Toast Co., Ltd.
03.2012 - 07.2015
Editorial Staff
People Media Co., Ltd.
05.2011 - 03.2012
Copywriter & Social Media Content editor
Inet Channel Co., Ltd.
08.2010 - 12.2010
Korean Translator ( Freelance )
Funbox Co., Ltd.
07.2010 - 12.2010
Rewriter / Copywriter
Banpoonam Group Co., Ltd.
11.2009 - 01.2010
Korean Language Teacher
KHONKAEN SCHOOL FOR THE PROMOTION OF OCCUPATIONS AND LANGUAGES
08.2009 - 09.2009
Certificate in Communication Arts - Print Media
Sukhothai Thammathirat Open University
BACHELOR OF ARTS -
SILPAKORN UNIVERSITY
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