Chanok Uchukanokkul
General Manager
BKK
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
22
22
years of professional experience
Work History
General Manager
Bon Song Co.,Ltd (Aesthetic)
1 2024 - Current
- Overall manage all department, accounting, finance, operation, sale & marketing, medical training, HR, pharmacist department and achieve company target both of sale revenue and EBIT
- Manage overall Profit and loss, budget control in all function in company
- New product launch from Korea to Thailand, Coordinate with Thai FDA and pharmacy department both of Thailand and Korea
- Overall manage company in Bonsong group: Include food supplements, Clinic, Medical Device segment both of online sales and offline sale
- Lead to Digital marketing strategy and Sales online operation
- All demand & forecast all product import also production plan in company production line.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Analyzed market trends and competitor activities to create competitive advantages.
Head of Sale and Marketing
JBP INTERNATIONAL PAINT Co.,LTD. (Paint)
06.2015 - 03.2023
- Starter create strategic plan to manage in all Channel to achieve company target both of sale revenue and EBIT
- Manage overall Profit and loss, budget control in all function in company
- Operation manage in production line forecast all material and QC QA to lean process and also with the best effective work when compare the cost
- Launch all rebranding of JBP Paint and implemented sustainability project with core partner.
- Demonstrated leadership skills in managing projects from concept to completion.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Managed retail accounts to maximize customer satisfaction, loyalty, and retention.
- Boosted salon revenue by upselling additional services and retail products to clients.
- Developed strong communication and organizational skills through working on group projects.
Country Manager CLMV
JBP INTERNATIONAL PAINT Co.,LTD. (Paint)
06.2015 - 03.2023
- Open new market in AEC channel
- Total port is 150M
- 120% growth in Cambodia and 100% Growth in Vietnam
- Manage sale and MKT team to create new Dealer and New big developer
- Cost control in logistic supply chain
- Manage MKT team to served customize new product for each country
- Coordinate and work closely with Thai Embassy and DIPT
- Leading to new Business Unit in CLMV
- All value chain management.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Senior Key Account Manager (Homepro)
Lixil Thailand (American Standard)
01.2015 - 05.2015
- Tracked and analysed key account trends, identifying opportunities for growth and eliminating potential threats
- Managed key account matters including solving issues, updating on project milestones, attending meetings and managing other communications
- Applied excellent negotiation, upselling and sales techniques to maximize revenue
- Retained and developed allotted significant customer base by working with senior staff to create added value in customer experiences
- Led strategic commercial negotiations to enable long-term profitable growth
- Forecasted and tracked renewals, upgrades and other key account metrics to prevent accounting issues.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Collaborated with internal teams to ensure timely and accurate delivery of products and services to clients.
- Managed a diverse portfolio of key accounts, ensuring consistent revenue streams and business expansion opportunities.
Key Account Manager/Senior Manager (Homepro / Boonthavorn)
JOTUN THAI C0., Ltd. (Paint)
06.2011 - 12.2014
- Manage Key Account: HomePro and Boonthavorn total business 350 M/year, handle business plan and promotion plan
- Manage inventory in DC and store level
- Implement promotion both of trade and end user promotion
- Negotiate in trade agreement
- Handle PC and supervisor in selling efficiency
- Manage all of logistic process in Trade.
- Accomplished multiple tasks within established timeframes.
Key Account Manager (Tesco Lotus)
HiQ Food Co.,Ltd (FMCG, Roza ketchup/Caned)
09.2010 - 05.2011
- Manage Key Account: Tesco Lotus
- Proposal the business year plan and marketing plan
- Launching new products and ensure the good position in schematic also have to handle all of operation in store branches
- Negotiate in product list in, promotion and display, price increase
- Manage PC and Merchandiser.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
Marketing Executive
STUDY PLUS (Education)
06.2010 - 08.2010
- Marketing plan for students who desired to study abroad mainly in Australia and UK
- Create new channel such as Universities (student Affair department)
- Coordinate with many embassies to promote the scholarships in each country
- Create and manage booth activity in education fair.
Medical Sale Representative (Siriraj Hospital Plastic, Trauma, General surgeon)
Smith & Nephew Limited. (Medical Device)
01.2007 - 04.2010
- Manage key customers such as Doctors and Nurses for used and confident in Smith products
- Drive sale value by educate customers to understand the effectiveness treatment by our products
- Work as a consultant with Doctors and Nurses.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
Account Executive (Tesco Lotus, Makro, Carrefour)
DUMEX Thailand. (Milk Powder, Hospital channel)
03.2002 - 10.2006
- To handle all of store execution along promotion plan in hypermarket
- Achieve sale target in each branches (Makro)
- Keep relationship with store managers
- Handle PC girls and allocated premiums for each branch
- Create business review in store level.
Nutrition Advisor (South Area)
DUMEX Thailand. (Milk Powder, Hospital channel)
03.2002 - 10.2006
- Set marketing activities in area such as mother class, well baby activity
- Create new users for used Dumex product in long term.
Education
Certificate - Digital Marketing Courses
Pakorn's Digital Marketing School
Master Degree - YMBA
National Institute of Development Administration (NIDA)
Bachelor of Science Degree - Food and Nutrition
Srinakarinwirot University
Skills
Team Management
Accomplishments
- DUMEX - Best of Account Executive in 2004. (Milk Festival in Carrefour)
- Best of Master Brand Sale Bliz in Sep 2005. (Re launching Dumex Master Brand)
- JOTUN - Excellent MT Homepro Team (Market share from 4th to 3rd in 2012 and 2013)
Personal Information
- Citizenship: Thailand
- Date of Birth: 01/11/1982
- Religion: Buddhism
Timeline
Head of Sale and Marketing
JBP INTERNATIONAL PAINT Co.,LTD. (Paint)
06.2015 - 03.2023
Country Manager CLMV
JBP INTERNATIONAL PAINT Co.,LTD. (Paint)
06.2015 - 03.2023
Senior Key Account Manager (Homepro)
Lixil Thailand (American Standard)
01.2015 - 05.2015
Key Account Manager/Senior Manager (Homepro / Boonthavorn)
JOTUN THAI C0., Ltd. (Paint)
06.2011 - 12.2014
Key Account Manager (Tesco Lotus)
HiQ Food Co.,Ltd (FMCG, Roza ketchup/Caned)
09.2010 - 05.2011
Marketing Executive
STUDY PLUS (Education)
06.2010 - 08.2010
Medical Sale Representative (Siriraj Hospital Plastic, Trauma, General surgeon)
Smith & Nephew Limited. (Medical Device)
01.2007 - 04.2010
Account Executive (Tesco Lotus, Makro, Carrefour)
DUMEX Thailand. (Milk Powder, Hospital channel)
03.2002 - 10.2006
Nutrition Advisor (South Area)
DUMEX Thailand. (Milk Powder, Hospital channel)
03.2002 - 10.2006
General Manager
Bon Song Co.,Ltd (Aesthetic)
1 2024 - Current
Certificate - Digital Marketing Courses
Pakorn's Digital Marketing School
Master Degree - YMBA
National Institute of Development Administration (NIDA)
Bachelor of Science Degree - Food and Nutrition
Srinakarinwirot University
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