Chanida Orrawattananon
Marketing / Translator / Content Writer
Overview
18
18
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Marketing Campaign Executive
Lyreco (Thailand) Co.,Ltd.
Bangkok
08.2022 - Current
- Planned and executed email marketing campaigns using the automation tool, Eloqua, to grow traffic to websites, promote products, increase sales revenue and generate leads in line with the company's growth strategy.
- Analyzed campaign performance and suggesting improvements.
Chief Inspiration Officer
More Than A Sandbox Co.,Ltd.
Bangkok
08.2018 - 09.2022
- Developed business growth strategies for children's educational toys and board games, both through online channels such as social media and marketplaces, and offline channels such as school events and camps.
- Oversaw all aspects, including marketing, human resources, game offerings, customer experiences, and other business strategies.
- Translated various board games from English to Thai.
- Served as a co-facilitator for various workshops, camps, and training programs.
Translator
Ikano (Thailand) Limited (IKEA)
Samut Prakan
09.2020 - 08.2022
- Translated, transcreated, and proofread internal and external communication materials by ensuring the brand voice, style guide, and global typographic guidelines and considering how the contents appeal to market suitability and local relevance.
- Content types included Marketing & PR communication, in-store communication (e.g. signage and digital posters), content for the website and social media (e.g. product description, home furnishing ideas, and inspiration content, e-catalogs, brochures, buying guides, email marketing, e-learning content, etc.)
- Wrote clear, concise, and creative copy (Thai and English) for campaigns, branding, or any event for IKEA Thailand.
Chairperson of Business English Program
Bangkok University
Bangkok
02.2018 - 07.2018
- Developed continuing strategies for the growth of the Business English Program.
- Managed curriculum issues related to the Business English Program.
- Oversaw teaching and professional development programs for the faculty members.
- Taught English language to international students.
- Provided academic consultation and managed supporting activities for students.
English Teacher, Course Designer, Translator
Self-Employed
Bangkok
01.2015 - 01.2018
- Designed and delivered tailored-made English language courses for corporate clients, private groups, and individual students.
- Taught English language courses for international undergraduate students at Bangkok University International College.
- Translated, edited, and proofread texts in various fields such as project documents, articles, marketing materials, training materials, novels, graphic novels, etc.
Co-founder
More Than A Sandbox Co., Ltd.
Bangkok
02.2014 - 12.2014
- Co-founded and set up all aspects of the company and business, including a board game cafe: More Than A Game Cafe.
- Oversaw all aspects, including marketing, human resources, game offerings, customer experiences, and other business strategies.
Youth Coach and Program Coordinator
SEAC
Bangkok
01.2011 - 01.2014
- Collaborated with partners to ensure alignment on contracts, train-the-trainer sessions, and course prerequisites.
- Localized and developed learning materials for the programs.
- Served as a youth coach to deliver skills development programs and workshops.
Executive Assistant
SEAC
Bangkok
11.2008 - 12.2010
- Managed and scheduled complex calendars for executives.
- Coordinated with local and oversea business partners.
- Provided high-level administrative support and detail-oriented assignments to executives.
Secretary to Regional Supply Chain Management Team
Unilever Thai Trading Ltd.
Bangkok
07.2006 - 08.2008
- Organized regional workshops and conferences together with budget and expenditures.
- Planned and supervised all travel arrangements of directors and managers.
Project Assistant/Translator
Fujitsu (Thailand) Co., Ltd.
Bangkok
06.2005 - 06.2006
- Translated project documents from English to Thai and vice versa.
- Served as an internal interpreter for project team members in System Development Project.
Education
Bachelor of Arts - English Language And Literature
05.2001 - 03.2005
Master of Arts - Teaching English As A Foreign Language (TEFL)
06.2012 - 02.2013
Skills
Email Marketing Campaigns
Translation/Proofreading
Copywriting
Content Writing
Microsoft Word/Excel/PowerPoint
Adobe Illustrator/Indesign
Certification
UX Writing, Skooldio (Online)
Timeline
UX Writing, Skooldio (Online)
12-2022
Email Marketing, HubSpot
12-2022
Content Marketing for B2B (In-Class)
11-2022
Marketing Campaign Executive - Lyreco (Thailand) Co.,Ltd.
08.2022 - Current
Translator - Ikano (Thailand) Limited (IKEA)
09.2020 - 08.2022
The Fundamentals of Digital Marketing, Google Digital Garage
07-2020
Chief Inspiration Officer - More Than A Sandbox Co.,Ltd.
08.2018 - 09.2022
Chairperson of Business English Program - Bangkok University
02.2018 - 07.2018
Certificate of Teaching Thai to Foreigner Training, Sumaa Language and Culture Institute
01-2016
English Teacher, Course Designer, Translator - Self-Employed
01.2015 - 01.2018
Co-founder - More Than A Sandbox Co., Ltd.
02.2014 - 12.2014
Thammasat University - Master of Arts, Teaching English As A Foreign Language (TEFL)
06.2012 - 02.2013
Youth Coach and Program Coordinator - SEAC
01.2011 - 01.2014
Executive Assistant - SEAC
11.2008 - 12.2010
Secretary to Regional Supply Chain Management Team - Unilever Thai Trading Ltd.
07.2006 - 08.2008
Project Assistant/Translator - Fujitsu (Thailand) Co., Ltd.
06.2005 - 06.2006
Chulalongkorn University - Bachelor of Arts, English Language And Literature
05.2001 - 03.2005