CHANANAT SRUNGRATCHATARAT
Growth Strategist
Bangkok
Summary
Dynamic sales leader with 12+ years of proven excellence driving revenue growth across FMCG, e-commerce, and logistics sectors. Track record of consistently exceeding targets by 150%, orchestrating multi-million baht campaigns, and building high-performing teams. Expertise in digital transformation, strategic partnerships, and data-driven decision making. Fluent in Thai and English with deep understanding of Southeast Asian markets.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Campaign & Partnership Specialist
Softbaked Co., Ltd.
11.2023 - 07.2024
- Spearheaded integrated marketing campaigns across 5 channels, driving 20% increase in customer engagement and contributing to 30% ROI improvement
- Established strategic partnerships with Meta and leading logistics providers, resulting in 15% boost in product visibility and market reach
- Led data-driven optimization initiatives using advanced analytics, improving campaign performance metrics by 25%
- Managed cross-functional teams to deliver projects on time and under budget
Business Development Specialist
Clickzy Co., Ltd.
11.2022 - 01.2023
- Identified and secured high-value clients through competitive market analysis and strategic positioning
- Negotiated and closed deals worth millions of baht, expanding client portfolio by 40%
- Developed customized solutions based on client needs, achieving 95% client satisfaction rate
- Utilized market intelligence to consistently achieve 100% of quarterly sales targets
Sales Executive
Ninja Logistics Co., Ltd.
08.2021 - 08.2022
- Exceeded ambitious sales targets by 150% through innovative influencer and seller recruitment strategies
- Built and maintained relationships with key accounts, ensuring 90% client retention rate
- Created compelling sales presentations that increased conversion rates by 35%
- Mentored junior team members, improving overall team performance by 25%
Sales Team Leader (B2B Platform)
TDCX Co., Ltd.
11.2020 - 06.2021
- Led high-performing team of 10+ sales professionals, achieving 120% of monthly B2B targets
- Implemented performance improvement strategies resulting in 30% increase in team productivity
- Developed critical thinking and problem-solving workshops, enhancing team capabilities
- Established KPI monitoring system that improved performance tracking accuracy by 40%
Business Development Executive
Central JD Commerce
10.2019 - 08.2020
- Successfully onboarded 50+ premium sellers, expanding platform offerings by 10,000+ SKUs
- Designed and delivered comprehensive platform training programs with 95% satisfaction rate
- Provided dedicated 60-day support to new sellers, ensuring smooth integration
- Increased seller retention rate by 30% through personalized support strategies
Senior Retail Sales Officer
Beiersdorf Co., Ltd.
05.2015 - 03.2019
- Implemented real-time inventory monitoring system, improving stock accuracy by 25%
- Led sales training initiatives for 50+ team members, resulting in 20% performance improvement
- Collaborated with supply chain team to optimize operations, reducing costs by 15%
- Managed key accounts generating annual revenue of THB 10+ million
Sales Support (MT & B2B)
Ocean Glass Co., Ltd.
07.2013 - 07.2014
Customer Service Officer
Cerebos Co., Ltd.
02.2012 - 09.2012
Family Care Provider
01.2007 - 01.2012
Education
Bachelor of Science - Fisheries Science
Maejo University
01.2003 - 01.2007
Skills
Strategic Leadership
Partnership Development & Management
Team Building & Performance Coaching
Cross-functional Collaboration
Change Management
Digital Excellence
E-commerce Platform Management
Digital Marketing & Campaign Strategy
Data Analytics & Performance Metrics
Marketing Automation
Business Growth
B2B/B2C Sales Strategy
Client Acquisition & Retention
Market Intelligence & Analysis
Revenue Optimization
Technical Proficiency
CRM Systems (Salesforce, HubSpot)
Analytics Tools (Power BI, Google Analytics)
Digital Advertising (Meta Ads, Google Ads)
Advanced Excel & Data Visualization
Sales strategy
Project management
Negotiation techniques
Customer relationship management
Problem solving
Management collaboration
Education And Certifications
Bachelor of Science in Fisheries Science, Maejo University, Chiang Mai, 01/01/03, 12/31/07, Advanced Microsoft Excel Certification, 9Expert Training, 2017, Advanced Microsoft PowerPoint Certification, 9Expert Training, 2018, Google Analytics Certified, Meta Ads Manager Certified
Professional Interests
- Digital Marketing Trends
- E-commerce Innovation
- Team Sports (Badminton) - Team Captain, Company League
Executive Profile
Dynamic sales leader with 12+ years of proven excellence driving revenue growth across FMCG, e-commerce, and logistics sectors. Track record of consistently exceeding targets by 150%, orchestrating multi-million baht campaigns, and building high-performing teams. Expertise in digital transformation, strategic partnerships, and data-driven decision making. Fluent in Thai and English with deep understanding of Southeast Asian markets., Generated 150% of sales targets consistently across multiple roles, Increased customer engagement by 20% through targeted digital campaigns, Achieved 30% ROI improvement through data-driven optimization, Enhanced conversion rates by 25% via strategic marketing initiatives, Successfully onboarded 50+ sellers managing 10,000+ SKUs portfolio
Timeline
Campaign & Partnership Specialist
Softbaked Co., Ltd.
11.2023 - 07.2024
Business Development Specialist
Clickzy Co., Ltd.
11.2022 - 01.2023
Sales Executive
Ninja Logistics Co., Ltd.
08.2021 - 08.2022
Sales Team Leader (B2B Platform)
TDCX Co., Ltd.
11.2020 - 06.2021
Business Development Executive
Central JD Commerce
10.2019 - 08.2020
Senior Retail Sales Officer
Beiersdorf Co., Ltd.
05.2015 - 03.2019
Sales Support (MT & B2B)
Ocean Glass Co., Ltd.
07.2013 - 07.2014
Customer Service Officer
Cerebos Co., Ltd.
02.2012 - 09.2012
Family Care Provider
01.2007 - 01.2012
Bachelor of Science - Fisheries Science
Maejo University
01.2003 - 01.2007