Chalaikorn Charoensirivilai
Senior Wholesales Manager
Amphoe Phra Pradaeng,Samutprakarn
Summary
Dynamic Senior Wholesale Manager with a proven track record at UA Sport (Thailand) Co., Ltd., excelling in strategic planning and client relationship management. Enhanced operational efficiency and drove sales growth through data-driven decision-making and effective inventory management. Recognized for cultivating partnerships that elevated brand visibility and market presence.
Overview
20
20
years of professional experience
Work History
Senior Wholesale Manager
UA Sport (Thailand) Co., Ltd.
08.2018 - Current
- Developed and implemented strategic initiatives that streamlined the wholesale distribution process, improving overall operational efficiency.
- Led a cross-functional team in the execution of inventory management strategies, enhancing stock accuracy and reducing discrepancies.
- Cultivated relationships with key retail partners, facilitating collaborative marketing efforts that increased brand visibility and sales growth.
- Conducted market analysis to identify emerging trends, enabling proactive adjustments to product offerings and inventory levels.
- Analyzed sales data to inform strategic decision-making, resulting in optimized product assortments that aligned with market demand.
- Optimized purchasing processes by evaluating supplier performance metrics regularly and identifying areas for improvement where necessary.
Brand Manager
Sketchers (Thailand) Co., Ltd.
01.2017 - 07.2018
- Established strong relationships with key wholesale partners, driving collaborative marketing efforts that increased brand visibility and sales.
- Analyzed sales data and market insights to inform pricing strategies, resulting in improved profit margins and competitive positioning.
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Managed and motivated employees to be productive and engaged in work.
District Manager (Sales & Operation Manager)
CRC Sports Public Co., Ltd.
04.2013 - 07.2016
- Developed and implemented sales strategies that increased market share and improved overall team performance across multiple regions.
- Led cross-functional teams to optimize operations, resulting in enhanced efficiency and streamlined workflow processes company-wide.
- Analyzed sales data and market trends to inform strategic decisions, driving revenue growth and improving competitive positioning.
- Mentored and trained sales staff, fostering a culture of continuous improvement and achieving higher client satisfaction rates.
- Conducted regular performance reviews, identifying areas for development and implementing targeted training programs to boost team capabilities.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Developed and implemented strategies to improve customer service and increase sales.
- Oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions.
Marketing & PR Manager
LME Co., Ltd.
03.2013 - 03.2014
- Developed and implemented comprehensive marketing strategies, enhancing brand visibility and engagement across multiple channels.
- Led public relations initiatives that strengthened stakeholder relationships and improved overall company reputation within the industry.
- Collaborated with cross-functional teams to create compelling content that resonated with target audiences, resulting in heightened customer engagement.
- Established metrics and KPIs to evaluate the effectiveness of marketing initiatives, enabling data-driven decision-making for future campaigns.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
Merchandising & Export Manager (cosmetics)
O.C.C. Public Co., Ltd.
03.2006 - 10.2012
- Developed and implemented strategic merchandising plans, enhancing product visibility and driving sales growth across multiple markets.
- Managed export sales operations, effectively negotiating contracts that expanded the company's international market presence.
- Analyzed market trends and customer feedback to refine product offerings, resulting in improved customer satisfaction and retention.
- Collaborated with cross-functional teams to optimize inventory management processes, reducing overhead costs and increasing efficiency.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
Education
MBA - Marketing Management
Bangkok University
Bangkok 04.2001 -
Skills
Strategic planning for wholesale markets
Client relationship management
Expertise in golf and sportswear markets
Category Expansion & Product Strategy
Product selection and planning
Consumer engagement through storytelling
Relationship management
Budget Planning & Cost Optimization
Wholesale distribution
Inventory management
Sales data analysis
Data-driven decision-making
Accomplishments
- Achieved 178% growth in Golf category (from 9 MB to 25 MB) through partner investment (Pallas Golf).
- Expanded category penetration by crossing training & running apparel to unlock women’s golf, boosting buy budget allocation from 8% to 20% for SS25.
- Executed key in-store storytelling for UA Golf, elevating the category to #1 soft-line golf position in The Mall Group department stores.
- Secured key account participation in marketing activations, including UA Golf Day (2022-present) and UA Combine (2024), #x3 Basketball (2023-2024).
- Successfully introduced Under Armour Football to the Thai market (Ari Football).
Timeline
Senior Wholesale Manager
UA Sport (Thailand) Co., Ltd.
08.2018 - Current
Brand Manager
Sketchers (Thailand) Co., Ltd.
01.2017 - 07.2018
District Manager (Sales & Operation Manager)
CRC Sports Public Co., Ltd.
04.2013 - 07.2016
Marketing & PR Manager
LME Co., Ltd.
03.2013 - 03.2014
Merchandising & Export Manager (cosmetics)
O.C.C. Public Co., Ltd.
03.2006 - 10.2012
MBA - Marketing Management
Bangkok University
04.2001 -