Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Chaitanya Patel

Chaitanya Patel

ARCHITECT OF PERFORMANCE MEDIA
Bangkok,10

Summary

A performance-obsessed, data-driven eCommerce marketing leader with a proven track record of scaling D2C and marketplace brands across the US, UK, Europe, and APAC. Expert in customer acquisition, multi-market go-to-market strategy, and conversion-led media planning - with deep experience managing multi-million dollar budgets and delivering 100%+ YoY growth in both revenue and customer base.


Turning insights into action, I blend creative experimentation, promotional planning, and media science to drive CAC efficiency, improve retention, and scale global reach. Adept at leading high-performance teams across Performance Media, SEO, CRM, Creative & Content, I’ve built performance media models for acquisition, and incrementally while driving efficiency.

Overview

18
18
years of professional experience
3
3
Certifications

Work History

Head of Performance Marketing

ALLIES OF SKIN
11.2022 - Current
  • Owned the full digital P&L and grew paid media and performance channels (paid search, social, affiliates, programmatic, CTV, etc.) across multiple regions. We doubled customer acquisition year over year while halving a 30% reduction in CAC through data-driven scaling, precise audience testing, and conversion rate optimization.
  • Developed and implemented comprehensive, full-funnel media strategies that effectively reached target audiences, resulting in an increase in brand visibility, revenues, and new customer acquisition for the brand.
  • Managed multi-million dollars in ad spends per year, with a focus on key KPIs such as aROAS, aMER, CAC, CAC payback period, CAC Ratio, NDR, LTV, etc.
  • User journey analysis, with the help of attribution tools, to make smarter media investments to drive incremental growth.
  • Creative-level diagnostics (CTR, CVR, fatigue) for continued A/B testing and scaling quickly while being agile.
  • Conversion rate optimization involves analyzing landing page bounce, conversion depth, and scroll depth.
  • Direction for the performance media briefs for tactical, shopping, social commerce, UGC style, and evergreen campaigns. Working closely with a creative and copy team to design and develop content strategies for the landing pages, PDPs, ads, categories, and various touchpoints.
  • Working closely with VPs across departments for revenue forecasting and demand planning, defining and prioritizing short-term and long-term revenue KPIs for the D2C team and functions.
  • Developing a greater user experience and improving organic search visibility with on-page and technical SEO, while also leveraging social and media mentions.
  • Cross-functional collaboration to achieve better efficiency and user experiences across e-commerce, CRM, and paid media.

Client Success Lead APAC

Taboola Thailand Ltd
02.2018 - 10.2022
  • Built Taboola India revenues to $10 million annually, with top-notch performance marketing strategies for the open web and programmatic solutions.
  • Managed enterprise clients at Taboola, from big media agencies to Fortune 500 brands.
  • Oversaw a portfolio of 25 key client accounts, driving multi-million dollars in ad revenues, while supporting incremental growth outside of search and social.
  • Led successful E-commerce app install campaigns with key metrics such as ROAS, CPS, CPI, FTD, etc.
  • Built and nurtured strong client relationships, conducted regular account reviews, and collaborated with cross-functional teams.
  • Demonstrated expertise in product knowledge, assisting clients in optimizing the value derived from their investments.
  • Promoted a superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.

PPC Manager

E2M Solutions Pvt Ltd.
04.2016 - 01.2018
  • Million dollars in media spending for Google Ads, Facebook Ads, and native advertising solutions for an FMCG brand, as well as multiple e-commerce and lead generation clients across India and the United States.
  • Built a multi-million dollar brand from scratch. Athena Life Science owned Iraya, Hair For Sure, Just for Moms, D'free, and more. Later, it was acquired by India's leading conglomerate brand, Future Retail.
  • Developed and implemented comprehensive paid advertising strategies, resulting in a 400% increase in leads, and a 350% growth in revenue.
  • Scaled campaigns across Meta, Google, Display, and Native, with a ROAS uplift of 2–4x.
  • Conducted a thorough campaign analysis and collaborated with internal stakeholders for optimal campaign performance.
  • Scaled with lean teams, A/B testing, multivariate testing, and always solving new challenges with limited time and resources.

Digital Marketing Manager

Brainvire Infotech Inc
07.2015 - 03.2016
  • Managed SEO, social media, and PPC for multiple e-commerce advertisers, and in-house IT consulting services websites.
  • Led full-funnel growth strategies across Google Ads, Meta Ads, and display channels, with A/B testing, creative experiments, and funnel analytics for the U.S., Australia, and Indian businesses.
  • Managed ad spends of $100K+ across multiple clients across search, and social
  • Developed and executed comprehensive digital marketing strategies for clients and in-house projects.
  • Built high-performance teams with agency execution. Empowered teams to own channel KPIs.

Digital Marketing Team Lead

Fibre2Fashion Pvt Ltd
04.2010 - 07.2015
  • Managed B2B e-commerce and B2C e-commerce marketplaces.
  • Managed performance marketing solutions and budgeted upwards of $50k per month for e-commerce clients mainly in paid search, and paid social.
  • Organic SEO optimization helps reach organic website visitors to over 2 million visitors.
  • Executed digital marketing campaigns across various channels, resulting in increased organic traffic, and successful PPC campaigns.

Digital Marketing Team Lead

Tuncer Infotech Pvt Ltd
07.2008 - 01.2010
  • Built theSSLStore.com (in-house product) from scratch, both organic and performance media quickly becoming #1 SSL reseller in 2009 after 1 year of launch.
  • Managed SEO, PPC, and social media management for U.S.-based clients.
  • Managing budgets of $100K+ per month since 2008 in paid search.
  • Developed and executed PPC campaigns across platforms, managed U.S.-based e-commerce and lead generation clients, and implemented on-page and technical SEO best practices.
  • Led a team of digital marketing specialists, fostering collaboration, and ensuring timely project completion.

SEO Executive

Cygnet Infotech Pvt Ltd
11.2007 - 07.2008
  • Implemented on-page SEO techniques, executed effective link building strategies, and utilized SEO tools for analysis and optimization.
  • Developed SEO content strategies and conducted regular website audits.
  • Developed effective local SEO strategies to increase visibility in specific geographic markets.

Education

Computer Engineering

Nirma University
Ahmedabad
02-2007

Skills

Performance Media Strategy and Modelling

Certification

Google Ads (Search, Display, Shopping, YouTube, Programmatic) - Google

Awards

Sales Club Winner at Taboola (Top 50 Sales Leader) 2021 - 2021-01, Top Media Account Manager (APAC) 2020 - 2020-01

Timeline

Head of Performance Marketing

ALLIES OF SKIN
11.2022 - Current

Client Success Lead APAC

Taboola Thailand Ltd
02.2018 - 10.2022

PPC Manager

E2M Solutions Pvt Ltd.
04.2016 - 01.2018

Digital Marketing Manager

Brainvire Infotech Inc
07.2015 - 03.2016

Digital Marketing Team Lead

Fibre2Fashion Pvt Ltd
04.2010 - 07.2015

Digital Marketing Team Lead

Tuncer Infotech Pvt Ltd
07.2008 - 01.2010

SEO Executive

Cygnet Infotech Pvt Ltd
11.2007 - 07.2008

Computer Engineering

Nirma University

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Chaitanya PatelARCHITECT OF PERFORMANCE MEDIA