Chaitanya Patel
Bangkok
Summary
Chaitanya is an optimistic, result-driven, analytical, and self-motivated individual with diverse experience in integrated digital marketing helping D2C, B2B, and B2C brands in APAC, Europe and the United States in diverse range of verticals. He has a strong hold on business strategy planning, conceptualizing growth strategies, executing the right media mix, & excellent project and account management for customer success and delight. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Performance Marketing & Digital Media
Beauty Ally (Thailand) Co Ltd (ALLIES OF SKIN)
11.2022 - Current
- Leading successful digital marketing campaigns across various media channels for ALLIES OF SKIN the premium luxury skincare beauty brand.
- Developed and implemented comprehensive media strategies that effectively reached target audiences, resulting in a increase in brand visibility, revenues and new customer acquisition for the brand.
- Oversaw the planning, execution, and optimization of multi-channel media campaigns across search, social, display, programmatic, and affiliates.
- Leading a team of 3 media managers and helping them mentoring, and guiding to drive performance and growth.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Client Success Lead APAC
Taboola Thailand Ltd
02.2018 - 10.2022
- Built Taboola India revenues from $0 to $10 Mn annually with strong focus on success and customer delight through best in class account management
- Managed Enterprise Clients at Taboola from big media agencies to leading Indian and global brands
- Oversaw a portfolio of 25 key client accounts, driving multi-million $ in ad revenues
- Built and nurtured strong client relationships, conducted regular account reviews, and collaborated with cross-functional teams to ensure successful implementation and adoption of products or services.
- Demonstrated expertise in product knowledge, assisting clients in optimizing the value derived from their investments.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
PPC Manager
E2M Solutions Pvt Ltd.
04.2016 - 01.2018
- Managed large budget Google Ads, Facebook Ads, paid social, and native advertising solutions for FMCG brand and multiple e-commerce and lead generation clients
- Developed and implemented comprehensive paid advertising strategies, resulting in a 400% increase in leads and 350% growth in revenue
- Conducted thorough campaign analysis and collaborated with internal stakeholders for optimal campaign performance.
Digital Marketing Manager
Brainvire Infotech Inc
07.2015 - 03.2016
- Managed SEO, social media, and PPC for multiple e-commerce advertisers and in-house IT consulting services websites
- Developed and executed comprehensive digital marketing strategies, managed a team of 5 digital marketing specialists, and oversaw all aspects of digital marketing.
- Managed team engaged in ongoing content marketing, product optimization, account management and ad placement.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Digital Marketing Team Lead
Fibre2Fashion Pvt Ltd
04.2010 - 07.2015
- Managed B2B e-commerce and B2C e-commerce marketplaces
- Organic SEO Optimization helping reach organic website visitors to 2 Mn+ visitors.
- Executed digital marketing campaigns across various channels, resulting in increased organic traffic and successful PPC campaigns
- Oversaw the growth of the organization's digital marketing initiatives.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Developed comprehensive reporting mechanisms that allowed stakeholders to easily understand campaign results.
Digital Marketing Team Lead
Tuncer Infotech Pvt Ltd
07.2008 - 01.2010
- Managed SEO, PPC, and social media management for leading websites
- Developed and executed PPC campaigns across platforms, managed US-based e-commerce and lead generation clients, and implemented on-page and technical SEO best practices.
- Led a team of digital marketing specialists, fostering collaboration and ensuring timely project completion.
- Optimized website content and images to improve search engine rankings.
- Managed search engine marketing budgets and tracked campaign performance.
SEO Executive
Cygnet Infotech Pvt Ltd
11.2007 - 07.2008
- Implemented on-page SEO techniques, executed effective link building strategies, and utilized SEO tools for analysis and optimization
- Developed SEO content strategies and conducted regular website audits.
- Performed in-depth analysis of new client sites.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
Education
Computer Engineering -
Nirma University
02.2007
Skills
- Adtech Martech
- Digital Marketing
- Performance Marketing
- Growth Marketing Strategy Planning
- Media Buying Media Planning
- Account Management
- P&L Management
- Change Management
- Customer Success Digital Media
- Ecommerce Lead Generation
- D2C B2B Mobile Marketing
- Customer Experience Loyalty
- Leadership People Management
- Mentoring Team Building
- Problem-Solving
- Decision-Making
- Relationship Building
- Data Management
- Multitasking Abilities
- Project Planning
- Teamwork and Collaboration
- Critical Thinking
- Customer Relations
- Conflict Resolution
- Dependable and Responsible
Languages
English
Gujarati
Hindi
Thai
Accomplishments
1) Sales Club Winner at Taboola (Top 50 Sales Leader) 2021
2) Top Media Account Manager (APAC) 2020
Certification
1) Google Ads (Search, Display, Shopping, YouTube, Progammatic)
2) Bing Ads Accredited Professional
3) Google Anlaytics Professional
Timeline
Head of Performance Marketing & Digital Media
Beauty Ally (Thailand) Co Ltd (ALLIES OF SKIN)
11.2022 - Current
Client Success Lead APAC
Taboola Thailand Ltd
02.2018 - 10.2022
PPC Manager
E2M Solutions Pvt Ltd.
04.2016 - 01.2018
Digital Marketing Manager
Brainvire Infotech Inc
07.2015 - 03.2016
Digital Marketing Team Lead
Fibre2Fashion Pvt Ltd
04.2010 - 07.2015
Digital Marketing Team Lead
Tuncer Infotech Pvt Ltd
07.2008 - 01.2010
SEO Executive
Cygnet Infotech Pvt Ltd
11.2007 - 07.2008
Computer Engineering -
Nirma University
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