Chain Kulsantipong

• Developed, implemented and managed business plans to promote profitable food and beverage sales.
• Purchased adequate quantities of food, beverages, equipment and supplies.
• Prepared for and executed new menu implementations.
• Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
• Carefully interviewed, selected, trained and supervised staff.
• Reconciled cash and credit card transactions to maintain accurate records.
• Interacted positively with customers while promoting hotel facilities and services.(Foreign Customers)

For Individual Key Performance Indication are:

• to increase sale volumn and maximize foreign customer satisfactions

• Purchased adequate quantities of food, beverages, equipment and supplies.
• Developed, implemented and managed business plans to promote profitable food and beverage sales.
• Created fun team building activities to engage staff in up-selling to meet revenue targets.
• Maintained safe working and guest environment to reduce risk of injury and accidents.

• Managed multiple tasks and met time-sensitive deadlines.
• Answered central telephone system and directed calls accordingly.
• Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
• Provided callers with address, directions, company website and related information.
• Kept reception area clean and neat to give visitors positive first impression.
• Checked-in visitors, distributed visitor badges and managed logbooks to comply with security initiatives.
• Resolved customer problems and complaints.
• Answered phone promptly and directed incoming calls to correct offices.

• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Analyzed and reported social media and online marketing campaign results.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Successfully launched offline and online consumer targeting and marketing strategy.
• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Increased customer engagement through social media.
• Created social media content with consistent content and tone.
• Monitored return on investment of online and social media marketing efforts.
• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
• Evaluated monthly performance statistics and used data to inform future strategies.

• Purchased adequate quantities of food, beverages, equipment and supplies.
• Developed, implemented and managed business plans to promote profitable food and beverage sales.
• Created fun team building activities to engage staff in up-selling to meet revenue targets.
• Maintained safe working and guest environment to reduce risk of injury and accidents.

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Organized and delivered training sessions for new product content and technological advancements.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Consulted with product development teams to enhance products based on customer interest data.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Prepared and administered annual budget of 3,000,000฿
• Compiled product and customer data to generate informed profit projections.
• Motivated team members to continuous improvement in promoting and selling target products.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Developed innovative marketing campaigns based on key objectives.
• Increased Viscose Silk sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Considered business demands and customer preferences when developing pricing structures and marketing plans.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Met deadlines, exceeding expectations and effectively rolling out 7-Catalogue campaign.
• Continually maintained and improved company's reputation and positive image in markets served.
• Recruited and hired experienced contractors to complete projects on time and within budget requirements.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Generated 15% in sales through effective networking and marketing strategies to grow new business and increase productivity.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Developed insights on marketing campaigns to assess performance against goals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Provided research and development on viscose rayon silk products to showcase benefits and retain customers.
• Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Supervised marketing and planning activities to exceed bedding segment sales and margin goals.
• Developed creative presentations, trend reports, kitted assets and product data sheets.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Created printed marketing materials designed to drive campaigns.
• Drove marketing efforts by orchestrating direct sales and online marketing place advertising campaigns.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Developed network of related professionals to open up business opportunities.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Performed market segmentations, targeting and positioning for each product line.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.
• Managed workflow between staff, coordinating documents and creative material distribution.
• Maintained complete database of files, contacts and project materials.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.